On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
Water conservation social mktgPresentation Transcript
Water ConservationThe Facts and What We Can do About it.NAME ROLL NO.AVINASH PATIL 73YUSUF SHAIKH 92SHYAM YADAV 110D ROOPESHWAR 21SHAILESH BHOSALE 09SUHAS KAMBLE 41VIJAY DAHDWAL 17VIVEK PATIL 74SUJATA KOYANDE 49AKSHAY POLEKAR 79AMOL BHOPTE 126
What Is Water Conservation? Water conservation refers to reducing theusage of water and recycling of waste waterfor different purposes such as residential,cleaning, manufacturing, and agriculturalirrigation. Any beneficial reduction in water loss, useor waste.Improved water managementpractices that reduce or enhance thebeneficial use of water.
Water Availibilty The total volume of water on Earth is about 1.4 billionkm3. The volume of freshwater resources is around 35million km3, or about 2.5 percent of the total volume.Source: United Nations Environment Programme (UNEP) Of these freshwater resources, about 24 million km3 or70 percent is in the form of ice and permanent snowcover in mountainous regions, the Antarctic and Arcticregions.Source: UNEP Around 30 percent of the worlds freshwater is storedunderground in the form of groundwater (shallow anddeep groundwater basins up to 2 000 metres, soilmoisture, swamp water and permafrost). Thisconstitutes about 97 percent of all the freshwater thatis potentially available for human use.Source: UNEP Freshwater lakes and rivers contain an estimated 105000 km3 or around 0.3 percent of the worldsfreshwater.Source: UNEP The Earths atmosphere contains approximately 13,000 km3of water.Source: World Water Assessment Programme (WWAP) The total usable freshwater supply for ecosystems andhumans is about 200 000 km3 of water - less than 1percent of all freshwater resources.Source: UNEP
Water Uses How the world uses freshwater:• about 70 percent for irrigation• about 22 percent for industry• about 8 percent for domestic useSource: World Water Assessment Programme (WWAP) Water withdrawals are predicted to increase by 50percent by 2025 in developing countries, and 18 percent in developed countries.Source: Global Environment Outlook: environment fordevelopment (GEO-4) Over 1.4 billion people currently live in river basinswhere the use of water exceeds minimum rechargelevels, leading to the desiccation of rivers anddepletion of groundwater.Source: Human Development Report 2006 In 60 percent of European cities with more than100,000 people, groundwater is being used at afaster rate than it can be replenished.Source: World Business Counicl For SustainableDevelopment (WBCSD) By 2025, 1 800 million people will be living incountries or regions with absolute water scarcity,and two-thirds of the world population could beunder stress conditions.Source: FAO
Water UsesSource : http://www.ibm.com/smarterplanet/in/en/water_management/ideas/index.html
Water Demand The daily drinking water requirement per personis 2-4 litres, but it takes 2 000 to 5 000 litres ofwater to produce one persons daily food.Source: Food and Agriculture Organization of theUnited Nations (FAO) It takes 1 000-3 000 litres of water to produce justone kilo of rice and 13 000 to 15 000 litres toproduce one kilo of grain-fed beef.Source: FAO In 2007, the estimated number of undernourishedpeople worldwide was 923 million.Source: FAO Over the period to 2050 the worlds water willhave to support the agricultural systems that willfeed and create livelihoods for an additional 2.7billion people.Source: FAO The extent of land under irrigation in the world is277 million hectares, about 20 percent of allcropland. Rainfed agriculture is practiced on thereamining 80 percent of the arable land.Source: FAO
Water Demand Due to climate change, Himalayan snow and ice, which provide vastamounts of water for agriculture in Asia, are expected to decline by 20percent by 2030.Source: FAO Irrigation increases yields of most crops by 100 to 400 percent, and irrigatedagriculture currently contributes to 40 percent of the worlds food production.Source: FAO Poor drainage and irrigation practices have led to waterlogging andsalinization of approximately 10 percent of the worlds irrigated lands.Source: World Water Assessment Programme (WWAP)
8 Ps Product(Objective) - Public outreach campaign Price – Cost of Advertising material,Salaries of Govt.employees, Valuable time of N.S.S. & N.G.O. members Place – Mumbai ( Being metro city ), School, College,Community Social Programs, Govt. Bldg, Industrial Summit Promotion – Media Campaign in School, Seminar inColleges, Speech on Conservation of Water by CommunityLeaders in Social & Community programs, Documentaries& Panel Discussion in Channels Public –Internal – Ministry of Water Resources, Local Govt.Bodies, NGO, NSSExternal – General Public & Industries
8 Ps Partnership – Local NGO, Chamber of Commerce,Local & National Media Policy – To make aware about water crisis & make themconserve water by avoiding wastage of it. Purse string – Funds provided byLocal Bodies, Ministry of Water Resources, Foundation,CSR funds, Donations