Your SlideShare is downloading. ×
0
ADMA Digital Marketing Survey 2007
ADMA Digital Marketing Survey 2007
ADMA Digital Marketing Survey 2007
ADMA Digital Marketing Survey 2007
ADMA Digital Marketing Survey 2007
ADMA Digital Marketing Survey 2007
ADMA Digital Marketing Survey 2007
ADMA Digital Marketing Survey 2007
ADMA Digital Marketing Survey 2007
ADMA Digital Marketing Survey 2007
ADMA Digital Marketing Survey 2007
ADMA Digital Marketing Survey 2007
ADMA Digital Marketing Survey 2007
ADMA Digital Marketing Survey 2007
ADMA Digital Marketing Survey 2007
ADMA Digital Marketing Survey 2007
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

ADMA Digital Marketing Survey 2007

1,335

Published on

Research conducted by the Asia Digital Marketing Association (ADMA) in conjunction with Digital Media, the HK4As, the IAA HK, the HKDMA and the HKIM, reveals that the use of digital marketing is on …

Research conducted by the Asia Digital Marketing Association (ADMA) in conjunction with Digital Media, the HK4As, the IAA HK, the HKDMA and the HKIM, reveals that the use of digital marketing is on the rise in Asia Pacific.

The results of the fourth annual industry survey conducted by the Asia Digital Marketing Association (ADMA), indicate that both large and small companies are increasing their investment in digital marketing. 39% of respondents said they will spend more than 15% of their marketing budget on digital marketing. This represents an increase of 16% over 2006. Over two thirds of those surveyed said that their online budgets have increased over last year.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,335
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
138
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ADMA’s 4th Annual Digital Marketing Survey for Asia Pacific 30 November 2007 Supporting Organisations Powered by
  • 2. Background This is the fourth year that ADMA is running this survey. The survey’s purpose is to establish the state of digital marketing in Asia Pacific. Invitations were sent out via emails to a pre-qualified list of respondents who had opted-in to receive communications. The sample size of the survey was 108 respondents and the survey was conducted in September 2007. Data contained in this presentation should be used as indicative as the sample is not weighted nor projected to a universe.
  • 3. 13% 87% 87% Yes No indicated that digital marketing is part of their marketing strategy (87% in 2006, 82% in 2005 , 77% in 2004)
  • 4. 39% will be spending more than 15% of the ad budget on digital marketing (16% increase over 2006) There are more advertisers in Hong Kong than in Singapore that are spending more than 15% of their budget: 32% vs 23% NB: half of the respondents from large companies (>250 staff) do not know what their marketing/ad spend is
  • 5. 70% Marketers continue to increase their digital marketing budget allocation (More than in previous years: 43% in 2004, 50% in 2005, 62% in 2006)
  • 6. Online Games 13% More diverse use of Others 9% digital vehicles
  • 7. Text alerts 3G Services Mobile still 33% In-game ad predominant SMS 28% for mobile (mass) 83% SMS marketing Information Request Request (profile/ location Information Via SMS Via SMS based) 39% Bar code/ 78% QR code scanning 33% Base: Those that have deployed mobile marketing
  • 8. Tailor-made games preferred Commissioned game Sponsored game Licensed game Licensed game to be created on portals/websites for website for mobile phones 58% 42% 25% 17% Base: Those that have deployed online games
  • 9. 72% have used rich media, multimedia or streaming video in their promotions and communications
  • 10. 2 of Marketers have NOT used video file 3 sharing sites to host Company or Brand videos
  • 11. Only 38% have corporate blogs
  • 12. Respondent Profile - Position
  • 13. Respondent Profile - Industry
  • 14. Respondent Profile – Company Size
  • 15. Respondent Profile – Annual Spend Note: High proportion of respondents that indicated they did not know how much their company’s spend was came from large organisations
  • 16. For more information, please contact: Kay Bayliss t: +852 8100 9987 e: director@asiadma.com Douglas Khoo t: +852 9096 0065 e: douglas.khoo@aharesearch.com

×