The ICEF i-graduate Agent Barometer2012Rod HearpsVice President, ICEFrhearps@icef.com                                Copyr...
About ICEF•   Market leader, in bringing together educational    institutions and screened agents, since 1991•   10 ICEF W...
Agent distribution16k active agents worldwide                                      Over 1000                              ...
ICEF Qualified Agents6,793 agents in 148 countries                                       501 - 1000                       ...
The ICEF i-graduate Agent BarometerAn online survey developed in partnership by i-graduate& ICEF, now in its 6th yearSince...
The ICEF i-graduate Agent BarometerProfile of respondentsWhat services do agents provide?Student placements by types of st...
Slide 7Profile of respondents                         Copyright © IGI Services 2012
Agent Profile                                                                                   Count       % of total  10...
How many student counsellors / advisory staff              members work within your organization?                         ...
Approximately how many institutions does your                             company represent? 25%                  20% 20% ...
Size of agents – Total placements25%                                                      20%      20%20%15%10%           ...
Do you have contracts in place with the                   institutions you work with?                      3% 2%          ...
Top 20 agent countries by number of placements                                         Number of                         A...
Summary of agent demographics107 nationalities representedThe largest response comes from India (7%), Brazil (7%), Pakista...
What services do agents provide?                                   Copyright © IGI Services 2011
General Services - free or for a fee?100%          5%            7%                                        12%90%       4%...
Student PlacementsBy type of study              Where are agents placing students?                                        ...
For which programmes do you recruit students?                    Language Courses                                         ...
Placements by type of study  Data visualisation of 2012 figures by type of study    MBA programmes: 8,031         placemen...
Placements by type of study                                                Number of placements                           ...
PlacementsBy destination                 Where agents are placing students?                                               ...
Vocational EducationTop 10 destination countries                                                                          ...
UndergraduateTop 10 destination countries                                                                                 ...
Attractiveness of study destinations                                  Copyright © IGI Services 2012
Attractiveness of Study Destinations in 2012                USA (670)                           73%                       ...
Attractiveness of Study Destinations year on                          Traditional Markets                                 ...
Attractiveness of Study Destinations year on                          Emerging Markets                               year ...
Best Study Destination for Secondary & High                            SchoolOnly top 5 countries have been labelled      ...
Best Study Destination for Vocational                            EducationOnly top 5 countries have been labelled         ...
Best Study Destination for Undergraduate       New Zealand      Germany                       USAAustralia                ...
Best Study Destination for                           Graduate/PostgraduateOnly top 5 countries have been labelled         ...
“More or Less?”expected placements in the next 12months                                 Copyright © IGI Services 2012
Expected number of placements to different study                             destinations         USA (539)               ...
Expected number of placements to different study                            destinationsEmerging markets   Malaysia (122) ...
Expected number of placements for level of study100%       4%     6%     6%      5%     4%     4%     3%      5%95%       ...
Student mobility concerns / difficulties in2012                                   Copyright © IGI Services 2012
Student mobility concerns/difficulties experienced                               year on year                             ...
VISA regulations and entry requirements in some countries        have changed considerably over the last year. Have these ...
In which destination country did you                   encounter these concerns/difficulties?  Study Visa                 ...
In which destination country did you                   encounter these concerns/difficulties?   Financial                 ...
In which destination country did you                  encounter these concerns/difficulties?  Safety              USA     ...
Key Drivers (for students / for agents)                                   Copyright © IGI Services 2012
Key study choice drivers for students (724)                                                      Location                 ...
Top 10 drivers for agents                Ran                                                                           Imp...
Barometer conclusionsUSA is the most attractive study destination (73% of agent preference),Canada and the UK tied for sec...
Conclusions for ThailandPerceptions drive student choices and agent preferences. Thailand needs tochange student and agent...
Thank you• To receive a copy of this presentation  email rhearps@icef.com or pass me  your name card with “TIEE seminar”  ...
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The ICEF i-graduate Agent Barometer 2012 by Mr. Rod Hearps. Vice President, ICEF

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The ICEF i-graduate Agent Barometer 2012 by Mr. Rod Hearps. Vice President, ICEF rhearps@icef.com. Presented on TIEE 2013 Seminar (22 February 2013) at Royal Paragon Hall, Siam Paragon.

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The ICEF i-graduate Agent Barometer 2012 by Mr. Rod Hearps. Vice President, ICEF

  1. 1. The ICEF i-graduate Agent Barometer2012Rod HearpsVice President, ICEFrhearps@icef.com Copyright © IGI Services 2012
  2. 2. About ICEF• Market leader, in bringing together educational institutions and screened agents, since 1991• 10 ICEF Workshops worldwide, ICEF Monitor, ICEF Agent Training Course and the ICEF Education Fund• In 2012, Workshop participants included … > 1,600 educational institutions from all sectors > 2,400 educational agencies from 112 countries www.icef.com Copyright © IGI Services 2012
  3. 3. Agent distribution16k active agents worldwide Over 1000 501 - 1000 251 - 500 101 - 250 51 - 100 1 - 50 Copyright © IGI Services 2012
  4. 4. ICEF Qualified Agents6,793 agents in 148 countries 501 - 1000 251 - 500 101 - 250 51 - 100 1 - 50 Copyright © IGI Services 2012
  5. 5. The ICEF i-graduate Agent BarometerAn online survey developed in partnership by i-graduate& ICEF, now in its 6th yearSince the pilot study in 2007, we have collected valuabledata from over 5,500 responses from agentsThe 2012 study ran for 6 weeks during September &October.1,023 responses were collected from 107 nationalitiesAn increase of 39% over 2011 and the highest ever Copyright © IGI Services 2012
  6. 6. The ICEF i-graduate Agent BarometerProfile of respondentsWhat services do agents provide?Student placements by types of study & by destinationWhich study destinations are the most attractive?Where are agents expecting to place more / lessstudents?Student mobility: concerns/difficulties in 2012Key drivers of study selection (for agents and students)Conclusions Copyright © IGI Services 2012
  7. 7. Slide 7Profile of respondents Copyright © IGI Services 2012
  8. 8. Agent Profile Count % of total 107 Nationalities represented India 76 7% India, 7% Brazil 70 7% Pakistan 49 5% Russian Federation 49 5% Brazil, 7% China 42 4% Nepal 42 4% Spain 35 3% Pakistan, 5% Nigeria 33 3% Turkey 33 3% Russian Federation, Ukraine 29 3% 5% Canada 28 3% Colombia 28 3% Other, 55% China, 4% United Kingdom 25 2% Saudi Arabia 24 2% Australia 21 2% Nepal, 4% Germany 21 2% Italy 21 2% Spain, 3% Ghana 17 2% Mexico 16 2% Nigeria, 3% USA 16 2% Turkey, 3% Other 348 34% Ukraine, 3% Base:Slide 8 1023 Copyright © IGI Services 2011
  9. 9. How many student counsellors / advisory staff members work within your organization? No other 21+ counsellors 9% 6% 16-20 5% 11-15 9% 1-5 47% 6-10 24%Slide 980Base: 11 Copyright © IGI Services 2011
  10. 10. Approximately how many institutions does your company represent? 25% 20% 20% 17% 15% 14% 12% 10% 7% 7% 5% 5% 4% 3% 3% 3% 2% 2% 2% 0% 1 2-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 More Dont Prefer than know not to 100 saySlide 982Base: 12 Copyright © IGI Services 2011
  11. 11. Size of agents – Total placements25% 20% 20%20%15%10% 9% 7% 6% 7% 6% 5% 5% 5% 5% 4% 3% 3% 0% 1-10 11-20 21-30 31-40 41-50 51-100 101- 201- 301- 401- 501- 1001- 2000+ 200 300 400 500 1000 2000 The majority of agents are placing between 51 and 200 students annually.Slide 776Base: 13 N.B. The agents that either indicated no placements or who skipped this question have not been included in the above chart Copyright © IGI Services 2011
  12. 12. Do you have contracts in place with the institutions you work with? 3% 2% 22% Yes, always Yes, sometimes No Dont Know 73%Slide 700Base: 14 Copyright © IGI Services 2011
  13. 13. Top 20 agent countries by number of placements Number of Agent country placements China 41,026 Italy 17,992 Spain 13,248 Australia 12,218 Pakistan 10,365 Russian 10,133 Federation Germany 9,363 India 9,248 Turkey 9,176 Brazil 7,052 USA 6,757 Canada 6,458 UK 6,218 Saudi Arabia 6,215 Ukraine 6,100 Bulgaria 5,642 Nepal 5,298 Mexico 3,938Slide 15 United Arab Copyright © IGI Services 2012
  14. 14. Summary of agent demographics107 nationalities representedThe largest response comes from India (7%), Brazil (7%), Pakistan (5%),Russia (5%), China (4%) and Nepal (4%)The majority of agents (84%) were in small sized companies, with 5 orfewer counselling staff.73% of agents were in senior positions within their company (56%Directors / Owners, 17% Managers)Over 50% represent between 1 and 30 institutions and 14% representover 10020% of agents placed between 51 and 100 students annually, whilst 20%placed between 101 and 200 students annually Copyright © IGI Services 2011
  15. 15. What services do agents provide? Copyright © IGI Services 2011
  16. 16. General Services - free or for a fee?100% 5% 7% 12%90% 4% 9% 27% 19%80% 45% 15%70% 8% 48% 71%60%50% 15% 90%40% 84% 66% 67%30% 12%20% 41% 41%10% 17% 0% Promotional Interviews Education Career Visa Immigration Local job materials (869) exhibitions counselling processing advice (855) placement (876) (854) (859) (876) (823) Free of charge For a charge We dont provide this service © IGI Services 2011 Copyright
  17. 17. Student PlacementsBy type of study Where are agents placing students? Copyright © IGI Services 2011
  18. 18. For which programmes do you recruit students? Language Courses 81% University: Undergraduate 73% University: Graduate/Postgraduate 70% University: Foundation 63% MBA Programmes 63%Vocational Diploma/Further Education 55% Secondary and High School 52% Work & Travel Programmes 37% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Language courses remain the most common form of recruitmentSlide 849Base: 22 Copyright © IGI Services 2011
  19. 19. Placements by type of study Data visualisation of 2012 figures by type of study MBA programmes: 8,031 placements Graduate / PG: Work and Travel: 19,296 31,895 placements placemen Language ts Courses (all course Foundation: 12,489 placements lengths) 104,530 placements UG: 33,347 placement s Vocational: 15,646 placements Schools: 12,500 placements Language courses remain the most common form of recruitmentCreated using manyeyes Copyright © IGI Services 2011
  20. 20. Placements by type of study Number of placements Average placements 2012 2011 2010 2009 2008 2012 2011 2010 2009 2008 Secondary Schools 12,500 11,056 17,554 11,897 17,504 31 39 56 33 45 Vocational Education 15,646 12,346 14,782 16,701 20,122 36 43 55 47 51 Foundation 12,489 7,084 8,627 48,904 11,807 25 23 28 132 30 Undergraduate 33,347 20,073 27,643 21,129 22,562 58 53 69 48 43 Graduate/Postgraduate 31,895 19,005 25,228 24,781 19,645 59 50 69 56 40 MBA Programmes 8,031 5,721 8,757 8,262 6,788 17 18 30 23 16 Work & Travel 19,296 24,354 25,688 37,172 56,829 69 110 127 120 162 237,73 210,61 239,91 318,95 288,53 TOTAL 4 5 5 4 4 462 398 399 434 346 The number of placement has increased since 2011 in all but one study type. Both Graduate and Undergraduate numbers have peaked – and are the largest number of placements in 5 yearsNote: In 2012 respondents who said they placed students on language courses were then asked to say how many placements bylength of course, shown on subsequent slide Copyright © IGI Services 2011
  21. 21. PlacementsBy destination Where agents are placing students? Copyright © IGI Services 2011
  22. 22. Vocational EducationTop 10 destination countries 62% Australia 63% 63% 69% 57% United Kingdom 63% 68% 74% 54% Canada 54% 46% 47% 37% New Zealand 42% 39% 41% 37% USA 42% 49% 51% 2012 (367) 20% Ireland 21% 18% 23% 2011 (252) 18% Singapore 22% 20% 21% 16% 2010 (274) Switzerland 20% 19% 20% 11% 13% 2009 (192) Italy 15% 18% 12% Germany 14% 12% The UK and USA see year-on-year decreases in the 15% percentage of agents placing student onto vocationalFor full list of countries, click here courses whilst other markets see less change.© IGI Services 2011 Copyright
  23. 23. UndergraduateTop 10 destination countries 71% United Kingdom 76% 72% 78% 61% USA 70% 67% 65% 58% Canada 61% 54% 50% 54% Australia 54% 53% 51% 2012 (530) 33% New Zealand 37% 35% 32% 22% 24% 2011 (348) Ireland 20% 22% 21% 22% Switzerland 18% 22% 2010 (398) 21% Germany 24% 19% 20% 2009 (250) 17% Malaysia 21% 19% 20% Few year on years trends can be seen in 16% Undergraduate placements – with the exception of The Netherlands 18% Australia where slightly less agents are now placing to 14% 15% this country.For full list of countries, click here Copyright © IGI Services 2011
  24. 24. Attractiveness of study destinations Copyright © IGI Services 2012
  25. 25. Attractiveness of Study Destinations in 2012 USA (670) 73% 20% 2% 5% Canada (683) 64% 28% 3%5% United Kingdom… 64% 29% 3%4% Australia (672) 48% 43% 6% 3% New Zealand (568) 32% 54% 10% 4% Germany (556) 31% 58% 8% 3% Ireland (543) 25% 55% 17% 3% Spain (474) 23% 58% 17% 3% Switzerland (489) 22% 54% 18% 5% Malta (460) 22% 44% 25% 9% France (514) 18% 66% 14% 3% Italy (474) 15% 59% 22% 4% The Netherlands… 13% 53% 26% 9% Japan (423) 12% 45% 35% 9% Singapore (422) 11% 42% 31% 16% Malaysia (438) 11% 35% 35% 19% UAE (392) 10% 28% 41% 20% China (443) 10% 50% 31% 9% Denmark (402) 9% 43% 37% 11% South Africa (435) 9% 37% 37% 18% India (424) 6% 26% 39% 29% Russia (409) 5% 35% 42% 18% South Korea (376) 2% 28% 46% 24% Thailand (371) 2% 23% 48% 26% 0% 20% 40% 60% 80% 100% Very attractive Attractive Unattractive Very unattractiveNote: Excludes respondents that indicated they ‘Do not know’ Traditional markets remain top of ‘attractive’ listClick here to see breakdown of mean scores by agent location Copyright © IGI Services 2012
  26. 26. Attractiveness of Study Destinations year on Traditional Markets year USA 12 73% 20% 2% 5% USA 11 72% 23% 1%3% USA 10 70% 22% 1% 6% USA 09 73% 17% 3% 7% USA 08 68% 25% 3% 4% UK 12 64% 29% 3% 4% UK 11 63% 27% 5% 5% UK 10 69% 24% 2% 5% UK 09 72% 21% 1% 6% UK 08 71% 23% 2% 5% Canada 12 64% 28% 3% 5% Canada 11 59% 34% 3% 5% Canada 10 52% 37% 4% 6% Canada 09 48% 42% 6% 5% Canada 08 49% 42% 7% 3% Australia 12 48% 43% 6% 3% Australia 11 47% 41% 9% 4% Australia 10 40% 46% 10% 5% Australia 09 42% 44% 10% 5% Australia 08 49% 42% 5% 4% New Zealand 12 32% 54% 10% 4% New Zealand 11 37% 46% 13% 4% New Zealand 10 33% 52% 10% 5% New Zealand 09 28% 53% 13% 5% New Zealand 08 29% 57% 10% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Very attractive Attractive Unattractive Very unattractive Canada continues to se more ‘very attractive’ responses, Australia continues to recover from the 2009 and 2010 dip, New Zealand goesNote: Excludes respondents that indicated they ‘Do not know’ Copyright © IGI Services 2012
  27. 27. Attractiveness of Study Destinations year on Emerging Markets year Thailand 12 2% 23% 48% 26% Thailand 11 3% 19% 50% 28% Thailand 10 3% 23% 46% 27% Thailand 09 3% 21% 50% 26% Thailand 08 6% 17% 47% 30% Singapore 12 11% 42% 31% 16% Singapore 11 8% 46% 27% 19% Singapore 10 9% 46% 29% 16% Singapore 09 10% 38% 33% 19% Singapore 08 12% 45% 26% 17% South Africa 12 9% 37% 37% 18% South Africa 11 7% 41% 36% 16% South Africa 10 10% 44% 33% 13% South Africa 09 8% 40% 38% 13% South Africa 08 10% 37% 37% 16% Malaysia 12 11% 35% 35% 19% Malaysia 11 9% 35% 35% 21% Malaysia 10 9% 35% 39% 18% Malaysia 09 10% 26% 45% 19% Malaysia 08 10% 34% 35% 22% Japan 12 12% 45% 35% 9% Japan 11 11% 51% 30% 8% Japan 10 12% 46% 32% 10% Japan 09 15% 51% 27% 7% China 12 10% 50% 31% 9% China 11 8% 53% 32% 7% China 10 10% 40% 38% 12% China 09 11% 48% 34% 7% China 08 11% 48% 32% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Very attractive Attractive Unattractive Very unattractive Of the six emerging markets China is theNote: Breakdowns with fewer than 20 responses have not been included Copyright © IGI Services 2012
  28. 28. Best Study Destination for Secondary & High SchoolOnly top 5 countries have been labelled United KingdomNew Zealand % of Rank Rank Rank Rank Rank Rank Total 2012 2011 2010 2009 2008 2007*Australia United 30% 1 1 1 1 2 1 Kingdom USA 24% 2 2 2 2 1 2 Canada 20% 3 3 3 3 3 3 Australia 9% 4 4 4 4 4 4 New Zealand 7% 5 5 5 5 5 6 Canada Rankings positions for the top 5 have not changed since 2008 USA * Rank 2007 based on responses to Agent Barometer 2007, the rank is based on a ratings of selected study destinations. 2008 rank is based on question which asked respondents toSlide 591Base: 63 select the single best study destination for the course type in the respondents opinion Copyright © IGI Services 2012
  29. 29. Best Study Destination for Vocational EducationOnly top 5 countries have been labelled AustraliaNew Zealand % of Rank Rank Rank Rank Rank Rank Total 2012 2011 2010 2009 2008 2007* Australia 30% 1 1 1 2 1 3 United 21% 2 2 2 1 2 1 USA Kingdom USA 14% 4 4 3 3 3 2 Canada 17% 3 3 4 4 4 4 New Zealand 5% 5 5 5 5 8 5 Rankings have remained unchanged for 3 consecutive years. Australia has a strong reputation and is 9 percentage point ahead of the 2nd best study destination Canada United Kingdom (UK) * Rank 2007 based on responses to Agent Barometer 2007, the rank is based on a ratings of selected study destinations. 2008 rank is based on question which asked respondents toSlide 577Base: 38 select the single best study destination for the course type in the respondents opinion Copyright © IGI Services 2012
  30. 30. Best Study Destination for Undergraduate New Zealand Germany USAAustralia % of Rank Rank Rank Rank Rank Rank Total 2012 2011 2010 2009 2008 2007* USA 33% 1 1 1 1 1 1 United 25% 2 2 2 2 2 2 Kingdom Canada 17% 3 4 3 4 4 3 Australia 13% 4 3 4 3 3 4 Canada Canada and Australia are interchangeable in 3rd and 4th position over the years, whilst the UK and USA remain fixed in their positions United Kingdom * Rank 2007 based on responses to Agent Barometer 2007, the rank is based on a ratings of selected study destinations. 2008 rank is based on question which asked respondents toSlide 628Base: 40 select the single best study destination for the course type in the respondents opinion Copyright © IGI Services 2012
  31. 31. Best Study Destination for Graduate/PostgraduateOnly top 5 countries have been labelled Germany USAAustralia % of Rank Rank Rank Rank Rank Rank Total 2012 2011 2010 2009 2008 2007* USA 37% 1 1 1 1 1 1 United 27% 2 2 2 2 2 2 Kingdom Australia 12% 4 4 3 3 3 4Canada Canada 13% 3 3 4 4 4 3 Again, Australia and Canada are interchangeable in their ranking of 3rd and 4th, whilst the USA and the UK remain 1st and 2nd place over 6 consecutive years United Kingdom * Rank 2007 based on responses to Agent Barometer 2007, the rank is based on a ratings of selected study destinations. 2008 rank is based on question which asked respondents toSlide 624Base: 41 select the single best study destination for the course type in the respondents opinion Copyright © IGI Services 2012
  32. 32. “More or Less?”expected placements in the next 12months Copyright © IGI Services 2012
  33. 33. Expected number of placements to different study destinations USA (539) 79% 16% 5% United Kingdom… 76% 15% 9% Canada (523) 75% 20% 6% Malaysia (122) 67% 25% 7% India (88) 67% 23% 10% UAE (57) 67% 26% 7% The Netherlands… 66% 25% 9% Ireland (300) 66% 26% 8% Australia (462) 66% 25% 10%New Zealand (308) 65% 27% 8% Denmark (63) 63% 30% 6% Malta (228) 63% 32% 5% Germany (302) 63% 34% 3% China (138) 62% 28% 10% South Korea (40) 60% 25% 15% Switzerland (187) 59% 34% 7% Japan (90) 57% 32% 11% Singapore (120) 56% 33% 11% Spain (200) 55% 41% 5% South Africa (122) 55% 37% 8% France (246) 52% 41% 7% Italy (193) 52% 40% 8% Russia (97) 49% 43% 7% Thailand (37) 43% 35% 22% 0% 20% 40% 60% 80% 100% More than the last 12 months The same Less than the last 12 months The top 3 remain the same as 2011 Copyright © IGI Services 2012
  34. 34. Expected number of placements to different study destinationsEmerging markets Malaysia (122) 67% 25% 7% China (138) 62% 28% 10% Japan (90) 57% 32% 11% Singapore (120) 56% 33% 11%South Africa (122) 55% 37% 8% 0% 20% 40% 60% 80% 100% More than the last 12 months The same Less than the last 12 months Emerging markets are also expected to more placements in the next 12 months - however a large proportion of agents excepted stability rather than growth Copyright © IGI Services 2012
  35. 35. Expected number of placements for level of study100% 4% 6% 6% 5% 4% 4% 3% 5%95% Less90% 15% 18% 15% 19% 14%85% 21% 21%80% 26% The75% same70% 78% 81% 81% 81% 74% 77%65% 73% 68%60% More Copyright © IGI Services 2012
  36. 36. Student mobility concerns / difficulties in2012 Copyright © IGI Services 2012
  37. 37. Student mobility concerns/difficulties experienced year on year Study visa remains the most important area of concern. All areas, with the exception of ‘study visa’ have seen an 80% increase since 2011. 71% 70% 65% 67%67% 60% 55% 54% 50% 48% 46% 46% 45% 41% 40% 37% 36% 36% 26% 30% 23% 24% 21% 20% 21% 10% 11% 10% 8%11% 10% 9% 10% 9% 5% 5% 4% 6% 5% 2% 4% 0% Study visa Financial Global Work visa Accreditation Other Insurance Eonomic SituationSlide 677Base: 47 2012 2011 2010 2009 2008 Copyright © IGI Services 2012
  38. 38. VISA regulations and entry requirements in some countries have changed considerably over the last year. Have these impacted your recruitment activities? 36% Yes No 64%Slide 662Base: 48 Copyright © IGI Services 2012
  39. 39. In which destination country did you encounter these concerns/difficulties? Study Visa Work Visa Canada 51% United Kingdom 45% United Kingdom 45% USA 43% USA 42% Canada 42% Australia 40% Australia 29% New Zealand 12% France 8% Germany 10% New Zealand 8% Ireland 6% Italy 6% France 4% Germany 6% Switzerland 4% Ireland 5% The Netherlands 4% Spain 4% Italy 3% Switzerland 4% China 3% China 4% Spain 3% Denmark 4% Japan 2% Malaysia 4% Malaysia 2% Singapore 4% Denmark 1% India 3% India 1% Japan 3% Malta 1% The Netherlands 3% Russia 1% Malta 2% South Korea 1% Russia 2% South Africa 1% South Africa 2% UAE 1% South Korea 2% Singapore 0% UAE 1% Thailand 0% Thailand 1% 0% 20% 40% 60% 0% 20% 40% 60%Slide 426Base: 49 Base: 160 Copyright © IGI Services 2012
  40. 40. In which destination country did you encounter these concerns/difficulties? Financial Global Economic Situation United Kingdom 49% United Kingdom 50% Australia 39% USA 42% USA 36% Australia 22% Canada 31% Ireland 22% Ireland 12% Canada 21% New Zealand 11% Spain 16% Switzerland 9% France 13% Germany 7% Italy 10% France 7% Again, the New Zealand 10% China 6% traditional Germany 9% Italy 6% markets Malta 6% Spain 5% dominate the Japan 5% Denmark 4% concerns / Denmark 4% Malta 4% difficulties Russia 4% The Netherlands 4% Switzerland 4% India 3% The Netherlands 4% Japan 3% South Africa 3% Malaysia 3% South Korea 3% South Africa 2% India 2% Russia 2% China 2% UAE 2% Singapore 2% Thailand 2% UAE 2% South Korea 1% Malaysia 2% Singapore 1% Thailand 2% 0% 20% 40% 60% 0% 20% 40% 60%Slide 257Base: 50 Base: 247 Copyright © IGI Services 2012
  41. 41. In which destination country did you encounter these concerns/difficulties? Safety USA 39% Australia 29% United Kingdom 27% Malaysia 15% Canada 11% India 9% China 8% South Africa 8% Russia 6% France 5% Germany 3% Japan 3% The Netherlands 3% New Zealand 3% In 2011, the UK was top of the list with 50%; South Korea 3% possibly due to the August 2011 London riots. UAE 3% In 2012 the UK is in 3rd place with 27%, a Ireland 2% decrease of almost half. Malta 2% US and Australian percentages remain relatively Singapore 2% similar to last year (less then 10 percentage Spain 2% point difference), suggesting these concerns / Switzerland 2% difficulties are reoccurring. Thailand 2% Denmark 0% Italy 0% 0% 10% 20% 30% 40% 50% 60% 70%Slide 51Base: 66 Copyright © IGI Services 2012
  42. 42. Key Drivers (for students / for agents) Copyright © IGI Services 2012
  43. 43. Key study choice drivers for students (724) Location 87% 87% Cost of study 85% 87% Admission requirements/Flexible entry requirements 63% 60% Language of teaching 63% 59% Easy access to visas 61% 57% Support for international students 58% 52% Employment prospects 55% 56% Safety 54% 52% Word of mouth/personal recommendation 54% 55% Accreditation of courses 51% 2012 2011 47% Scholarship and financial aid 50% 47% Performance in rankings/league tables 47% 47% Lifestyle 40% 41%Students from the same country/province already studying there 38% 36% largest difference between 2011 The 27% and 2012 data are: Easy access to Transfer of credits policy 30% visas and Support for international Links with local institutions 14% students which see an increase of 5 2012 Base: 13% and 6 percentage points respectively 724Slide 53 Other 6% 5% 2011 Base: Copyright © IGI Services 2012
  44. 44. Top 10 drivers for agents Ran Importan k ceSERVICES 1 Quick response times to enquiries and applications 3.67SERVICES 2 Regular communication updates 3.54SERVICES 3 Agent manual with fees and information 3.50SERVICES 4 Agent training organized in the destination country 3.38PROMOTIONALMATERIALS AND 5 Educator participation in education exhibitions in origin country 3.35CAMPAIGNSSERVICES 6 Regular visits to education institution by agency staff 3.32PROMOTIONALMATERIALS AND 7 Individual institution brochures (in English) 3.30CAMPAIGNSPACKAGES AND Having guaranteed entry to specific education institution 8 3.28OFFERS programmesPACKAGES AND 9 Scholarship/bursary schemes 3.26OFFERSPROMOTIONALMATERIALS AND 10 Visits and presentations to local schools/colleges 3.25CAMPAIGNS Copyright © IGI Services 2012
  45. 45. Barometer conclusionsUSA is the most attractive study destination (73% of agent preference),Canada and the UK tied for second (64%), Australia ranks third (48%) andNew Zealand is fourth (32%) just ahead of Germany (31%)US is perceived to be the best in terms of UG, Graduate, MBA and Work &Travel, UK for ESL, secondary schools and foundation courses and Australiafor vocationalCanada has gained significant ground on its competitors, now taking jointsecond place with the UK (up 15% on 2008 -> US +5%, UK -7%, Australia -1%, NZ +3%)HE is growing in popularity, with Undergraduate and Graduate figures upconsiderably and 8 out of 10 agents expecting further growth in 2013Location & cost remain most important drivers, but access to visas and int´lstudent support have risen – 64% of agents said changes in visaCopyright © IGI Services 2012 regulations
  46. 46. Conclusions for ThailandPerceptions drive student choices and agent preferences. Thailand needs tochange student and agent perceptions in order to secure a larger marketshare.Enrolment growth in emerging markets is strong. Thailand can benefit fromthis growing trend.Market Thailand, your region / city, then your institutionReceiving students is 1 thing. Graduating brand advocates is another.Student support services are critical.Institutions should not get on the starting blocks until they are ready. Youwon’t get a second chance to make a good first impression with agents.National education brands can be damaged and can take a long time torecover.Thailand is a wonderful country. Go out and tell the world !! Copyright © IGI Services 2012
  47. 47. Thank you• To receive a copy of this presentation email rhearps@icef.com or pass me your name card with “TIEE seminar” written on the back• Feel free to take brochures with you eg. “Professional Advice for Educators” Thank you for attending Copyright © IGI Services 2012
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