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How Rakuten is planning to run their entire business in English?

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  • 1. How Rakuten is planning to run their entire business in English? Student Number: s1200218 Name: Naomi Kasai
  • 2. ・What is Rakuten? ・History ・Why English needs in Rakuten? ・Business in foreign countries ・Rakuten’s goal ・Conclusion ・Resources Contents
  • 3. ・Hiroshi Mikitani started this company in 1997. ・Rakuten provids us with many kinds of useful services. ・A very big shopping mall. This shopping site has 9193 million members. ・A travel site. ・A portal site. ・Manege EC site. What is Rakuten?
  • 4. ・Rakuten was founded in Feburary 7th, 1997. ・Rakuten market started in March 1th, 1997. ・Internet auction service started in September, 1999. ・The rakuten’s baseball team setted up in Octorber, 2004. ・The representative director dicided to change their official conference to English in July, 2012. ・Rakuten completed changing their official language to English. History
  • 5. ・Engineers employment The majority of the engineers employment is foreigns in Japan. The company have to use English for explaining about employment to foreigns engineers. Why English needs in Rakuten?
  • 6. ・There are a lot of foreigner as costomer and employee in Rakuten. ・Rakuten services not only in Japan but also in English. So, Rakuten employees have to use English. Why English needs in Rakuten?
  • 7. Rakuten separated the person in chage in Japan or in foreign countries before. But Rakuten changed this system. Rakuten unitied the person in change. So, the top of the Rakuten market in Japan charges with the electronic commerce in foreign. There are merits by changing this system. First, Rakuten can reduce the system’s costs. Second, Rakuten can change the economics for becoming common to know-how in the market. Business in foreign countries
  • 8. Rakuten have had goals since their official language change to English. ・Make their way into 72 foreign markets. ・Employ excellent staff for competing with Apple, Amazon, Google and so on. ・Share information with foreign companies. Rakuten’s goal
  • 9. Now, Rakuten is become the No.1 Internet service company in the world. This situation was indeced by changing their official conference. English is very important in business. Conclusion
  • 10. ・http://ja.wikipedia.org/wiki/楽天 ・http://toyokeizai.net/articles/-/33821? page=3 ・http://diamond.jp/articles/-/16303 References