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How Mc.Donalds run their
business in China or in East Asia?
Student number: s1200218
Name: Naomi Kasai
Contents
・Include
・In China
・In East Asia
・Connection between religion and menu in East
・References
・Conclusion
Include
There are about 4,0000 stores all of the world.
This is one of fast-food store, and there is
cutthroat competition in this industry. So,
McDonald’s effort for surviving this industry.
McDonald’s is chain store, but correspond
differences between the religion and cultures.
In China
・Qualified foods in China.
・pineapple pie
・taro pie
・There are rice menu!!
・They put a great deal of effort into delivering.
In East Asia
・India
・There are many Hindus. They can’t eat beef for religious reason. So, there are
no beef humburgers.
・Qualified foods in India
・Mac Vege(put carry croquette)
・Chiken maharaja burger
In East Asia
・Thailand
McDonal’s offer pineapple juice instead of orange juice in menu. There is no
orange juice in menu. There are 2 reasons. First reason is there is a very high
tariff on import Orange. Second reason is Thiland is the largest pineapple-
producing in the world, and people can get this fruit very cheaply.
Connection between religion and menu in
East Asia
・Christianity
Christians have a habit of holding back from eating beef on Friday. So, they
developed Filet-O-Fish burger instead of hamburger.
・Judisam
There is rule of meals. This is called Kashrut. Jusisams can’t eat cheese
because Kashrut prohibit.
Connection between religion and menu in
East Asia
・Islam
Islam don’t eat from sunrise to sunset in Ramadam. So, McDonald’s Office
hours change for Ramadan in Islam area. Saleswomen wear veil as the
uniform. And Islam can’t eat pork burgers. They can eat other meet, but they
can only eat meet for following the Islam’s rule. So they use Halal seal for
proving safety.
・Hindu
Hindu can’t eat beef. Mcdonals offer vegetables menu instead of beef.
References
・http://ja.wikipedia.org/wiki/マクドナルド#.E7.AB.B6.E4.BA.
89.E6.BF.80.E5.8C.96
・http://wikitravel.org/ja/世界のマクドナルドから旅を楽しむ#.
E5.AE.97.E6.95.99.E3.81.A8.E3.83.9E.E3.82.AF.E3.83.89.
E3.83.8A.E3.83.AB.E3.83.89
Conclusion
There are meny deferences about McDonald’s
between Japan and other countries. There are
pay toilets for keeping the peace. I can’t think of
this. We have to understand these differences.
And we enjoy eating local menus!

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How Mc.Donalds run their business in China? Identify some of their strategies for doing business in East Asia?