Social Media - Your Strategy for Success

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Brief summary of social media strategy for business.

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  • Social Media - Your Strategy for Success

    1. 1. Naomi Johnson SocialMedia
    2. 2. Social Media is a way of……MarketingBuilding communitiesPursuing relationshipsFinding a jobCustomer serviceCrowdsourcingFundraisingSharingand above all, being social!
    3. 3. ImplementEstablish goalsListenLearn about your audience Who and where are they? What is their personality? Where do they hang out?Build your online presenceChoose appropriate channels
    4. 4. IntegrateUse social networks to drive traffic to your website/blogAdd social sharing icons to every post and pageAdd your social profiles to: Business cards Email signature Forum signature Brochures/leaflets Email newsletters
    5. 5. EngagePost useful informationAsk questionsComment on other peoples’ updatesOffer helpRecommend someoneBe consistentBe relevantRemember the 80:20 rule!
    6. 6. OptimiseConsider automationTrack your resultsBe consistent!
    7. 7. RecommendationsBe yourselfBuild a communityUse your time efficientlyDon’t get distractedAlways reply to comments/questionsBe consistent!
    8. 8. Thanks!Connect with me @NJJSocialMedia www.fb.com/NaomiJohnsonSocialMedia http://uk.linkedin.com/in/njjsocialmedia www.naomijohnsonsocialmedia.co.ukPhone or email me 01777 249075 info@naomijohnsonsocialmedia.co.uk

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