The Holland Codes


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The Holland Codes

  1. 1. The Holland Codes
  2. 2. The Holland Codes <ul><li>All humans can be described by six major personality types (Holland codes) </li></ul><ul><ul><li>although they can also be represented by a combination of attributes from multiple types. </li></ul></ul><ul><li>The Codes represent major psychological groupings related to the subject’s core desires and needs. </li></ul><ul><ul><li>Similar manner to Maslow's hierarchy, each personality type requires certain forms of stimulation in order to achieve satisfaction or productivity. </li></ul></ul>
  3. 3. The Holland Codes <ul><li>Modern organizations use the Holland Code system to </li></ul><ul><ul><li>identify and screen potential candidates, </li></ul></ul><ul><ul><li>stream workers into productive units, </li></ul></ul><ul><ul><li>enhance staffing rates </li></ul></ul><ul><ul><ul><li>eg retention & utilization, and improve organizational cohesion </li></ul></ul></ul>
  4. 4. Holland Personality Types <ul><li>Realistic </li></ul><ul><li>Practicality, Physical, Tool Oriented, Physically Driven </li></ul><ul><li>Investigative </li></ul><ul><li>Analytical, Intellectual, Scientific, Explorative </li></ul><ul><li>Artistic </li></ul><ul><li>Creative, Original, Independent, Chaotic/Random </li></ul><ul><li>Social </li></ul><ul><li>Cooperative, Supporting, Nurturing, Helpful, Healing </li></ul><ul><li>Enterprising </li></ul><ul><li>Competitive, Assertive, Leading, Persuading </li></ul><ul><li>Conventional </li></ul><ul><li>Detail Oriented, Organized, Clerical </li></ul>
  5. 5. Holland Code Relationship <ul><li>The Holland personality types are relationally arranged into a hexagon, showing </li></ul><ul><ul><li>the correlation between each personality type and </li></ul></ul><ul><ul><li>its relationship with the others. </li></ul></ul>
  6. 6. Key Points <ul><li>Personality types which are diametrically opposed often do not work well together within the same team as they are driven by different incentives. </li></ul><ul><li>Personality types which are the same or closer to each other in the model share key drivers. </li></ul><ul><li>Aligned personalities make for a better team, with greater cohesion and group dynamics, often resulting in greater success. </li></ul>
  7. 7. Holland Testing <ul><li>Holland Personality Tests are based on individual responses to a self-awareness questionnaire. </li></ul><ul><li>The self-awareness questionnaire is based on three primary areas: </li></ul><ul><ul><li>Motivations/Incentives </li></ul></ul><ul><ul><li>Capabilities/Competencies </li></ul></ul><ul><ul><li>Satisfaction Drivers </li></ul></ul>
  8. 8. Holland Testing <ul><li>Motivations form the basis for an individual </li></ul><ul><li>to execute work or to be enticed into being productive. </li></ul><ul><ul><li>ranges from creative incentives associated with the artistic personality, through to purely financial incentives associated with an enterprising personality. </li></ul></ul><ul><li>Capabilities and Competencies are task based questions which identify what a subject’s core skills and attributes are. </li></ul><ul><ul><li>During development, an individual will have aligned their core skills into a matrix that will be similar to the capabilities related to a particular personality group. </li></ul></ul>
  9. 9. Holland Testing <ul><li>Satisfaction Drivers are activities, roles or tasks which the subject gains personal satisfaction in performing, such as painting, driving, tinkering, etc. </li></ul><ul><li>Drivers, Motivators and Capabilities may be repeatedly identified to gain a holistic view of the subject’s personality. </li></ul>
  10. 10. Example Incentives Describing Your Motivators Efficient Energetic Curious Outgoing Persuasive Sociable Understanding Creative Precise Mechanical Practical Self Reliant Assertive Insightful Direct Observant Responsible Intuitive Inventive Idealistic Presentable Understanding Scientific Rebellious Methodical Friendly Imaginative Analytical Mechanical Naturalist Helpful Self Confident Money
  11. 11. Example Competencies Describing Your Competencies Team Player Event Coordinator Trainer Artist Scientist Outdoorsman Leader Scout Mathematician Thinker Loves Detail Project Manager Debater Electrician Cooperative Computer Literate Handyman Propagandist Machine Operator Painter Public Speaker Supervisor Sportsman Mediator Accountant Singer Writer Metro-sexual Businessman Negotiator Improver Interior Decorator Solutions’ Provider Office Manager Lawyer Medicine
  12. 12. Example Motivators Satisfaction Drivers Mechanics Project Management Meetings Performance Monitoring Team Sports People Management Using Computers Making Decisions Book Keeping Working Independently Team Projects Paper Work Marketing Ideas Photography Scientific Experimentation Working Outside Office Work Manual Labor Dancing Youthful Cultures Conservative Cultures Cooking Technical Reading Fiction Reading Following Procedures Politics Volunteer Work
  13. 13. Individual Personality Matrix
  14. 14. Team Personality Matrix
  15. 15. Team Matrix Results <ul><li>The CLN team has displayed an interesting series of results, including some level of diversity. However it is clearly demonstrated that the majority personality type of “Enterprising” accounts for more than 50% of the working group. </li></ul><ul><li>Team dynamics have included the following competencies </li></ul><ul><ul><li>Highly Organized </li></ul></ul><ul><ul><li>Highly Motivated </li></ul></ul><ul><ul><li>Task Oriented Approach </li></ul></ul><ul><ul><li>Results and Reporting Driven </li></ul></ul><ul><li>The competencies displayed by the CLN have been directly consistent with the Holland Enterprising Personality type. </li></ul>
  16. 16. Team Matrix Results <ul><li>Within our CLN no opposed personality type (Enterprising/Investigative) is present, perhaps accounting for the positive dynamic and improved team harmony. </li></ul><ul><li>Further removed personality types are related to each other, further reducing conflict and improving team unity. </li></ul>
  17. 17. Holland Thoughts <ul><li>The Holland Personality Test is susceptible to self-bias, in that subjects may be hesitant to answer truthfully or prefer answers not related their true motivations. </li></ul><ul><li>Respondents may prefer answers which they perceive as positive towards the corporate culture that they have observed, rendering the results subjective. </li></ul>
  18. 18. Holland Thoughts <ul><li>Team results may also be influenced by the self-awareness level of subjects, and the same potential source of bias. </li></ul><ul><li>Holland Personality Testing when conducted in a controlled manner, and taken with a reasonable level of scepticism towards individual result guarantees, provides a powerful tool for organizations to monitor team formation and assist in aligning personality traits with work groups. </li></ul>
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