The 7 elements
by Ronan CHARDONNEAU

 Involves assignment of edges to regions for
purposes of shape determination,
determination of depth across an edge, and the
allocation of visual attention
Here we see always two things: the image in
itself and the idea behind.

 Things that are near each other seem to be
grouped together.
Here new women's jeans have to be The benefits of this spray is
identified as the same \"cut\" as men's jeans identified as fresh and natural as sea

 Things are grouped together if they seem to
complete some entity;
 The mind prefers to see
complete forms, rather than
collections of incomplete
forms.
Here we are unconsciously gathering the
person sleeping to the computer ad

 Things which are similar in some way appear
to be grouped together.
 The closer in appearance objects are to each
other, the more likely that they will be
perceived as a group
Here we identify the car as powerful as The sleeping bag is associated to the seal
the hippopotamus which enforce his resistance to the cold

 Points that are connected by straight or curving
lines are seen in a way that follows the
smoothest path. Lines are seen as belonging
together.
 The mind prefers to extend
forms in the way they are
‘headed’, visual inertia.
Here we identify the ad as part of the pole

 Integrating the product within an environment
to create the feeling of belonging to a group
Here two groups of people are gathered the one who consider that medical
drugs are efficient and other kind of medicines useless and the other group

 Ambiguous stimuli comes from impossible
things such as unfeasible configurations or
architectures
Such packaging configuration is physically
uncommon