Summary of the backgroundproblemPlastics became part of our daily life. However, predominant sourcesare not renewable but of fossil origin which burdens the environment.There are many polymers which are made from naturalsources, biodegradable but mostly using food resources or non-enviromentaltechnologies.Natural, biodegradable materials made from renewable waste materialsare the solution of the problem
Scientific / technological conceptand approach- Green biotechnology for natural, biodegradable polymerproduction by turning renewable waste materialto high added value product.100 % nature- Formulation of compounded polymer for variousend application.- High performance bioprocess of PHA productionto assure lower operational cost and market price.
Scientific / technological conceptand approachHydal has been developed by team of Associated ProfessorIvana Marova at Brno University of Technology (Czech Republic)
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Key innovations of the applicationNovel biotechnology utilises renewable foodwaste – cooking oil, which is hard to utiliseby other means.Oil substrate for the fermentation process exhibithighest productivity and yield of the polymercompared to current biotechnologies.Isolation of the polymer from the producingmicroorganisms is environment friendly allowing toclaim natural product.From wasteto eco
Key benefits of the applicationHigh efficiency of polymer biosynthesis.Utilisation of waste, renewable material,which would have to be disposed.Business model allowing to reduce PHA market price and broadenPHA applications.Highefficiency
Overall impact of the applicationHydal Biotechnology solves three problems in oneSolves problem with waste– used cooking oilIt produces bicompatiblepolymer thanks to apatented process fromwasteIt solves a problem withsynthetic plastics storageand their negative impacton the environmentHydal Biotechnology3 in 1
Target market size and customeropportunitiesBiopolymer and bioplastic markets are at the very beginning of theirdevelopment. The biopackaging and bioplastic markets are expectedto skyrocket in 5 years.Demand drivers are:1. EU legislation which prohibits the use of synthetic plastics forfood packaging2. Demand of final consumer for biopackaging which already exists3. The declining price of biopolymers, which enables broadermarket
Target market size and customeropportunities86000 mt16000 mt20152010Market for BioplasticsPackagingfor Beauty and Personal Care[metri c tonnes]CAGR 40%
Target market size and customeropportunitiesØ růst 40% ročně430 300 mt80 000 mt20152010Market for Bioplastics Packaging for Food and Beverages[metric tonnes]CAGR 40%
Target market size and customeropportunities0% 20% 40% 60% 80% 100%Flexibleplastics(800mil.)Flexiblepackaging(1tril.)Thinwallplastic box(200mil.)Rigidplastic(300mil.)Foodpackagingtotal(1.8tril.)FoodPackaging - Asiaand Eastern Evrop e 2012AsiaEasternEuropeRestofWorld
Target market size and customeropportunities0.4%1%1%6%22%BreadConfectionaryMeatDairyBaby foodShare of O rganic Food withinits Own Category (2011)
Business model and go-to-marketstrategyBusiness model results from the value chain:Biotechnology Biopolymer BiopackagingProduction ofpolymerAdditivation andmodification ofpolymerProduction offinal productsFor marketing, it is necessary to master all stages of the value chain.