wwwecisolutionscom
Opportunities for Smart Auto Glass
NanoMarkets, LC
March 2014
© 2014 NanoMarkets, LC
www.nanomarkets.net
2
ABOUT NANOMARKETS
• NanoMarkets provides industry analysis of advanced materials
markets in the energy and electronics s...
2
ABOUT THE REPORT
This report provides an in-depth analysis of the worldwide market for smart glass used in
cars and truc...
2
RELATED REPORTS
Smart Mirrors Markets 2013
Smart Glass in the Automotive Sector 2013
Smart Windows Materials Markets: 20...
wwwecisolutionscom
www.nanomarkets.net
SMART AUTO GLASS: MEANING
©2014 NanoMarkets, LC
Electronics-embedded glass:-
Antenn...
FACTORS INFLUENCING THE USE OF SMART AUTO GLASS
www.nanomarkets.net
Glass Type Safety Comfort Design/style Fuel Economy
Se...
wwwecisolutionscom
www.nanomarkets.net
SELF-TINTED GLASS IN AUTOMOTIVE SECTOR AND THEIR TYPES
©2014 NanoMarkets, LC
Electr...
OTHER TYPES OF AUTOMOTIVE SMART GLASS
www.nanomarkets.net ©2014 NanoMarkets, LC
PDLC Privacy Glass:-
Just another kind of ...
www.nanomarkets.net
EMBEDDED INTELLIGENCE IN SMART AUTO GLASS
©2014 NanoMarkets, LC
Heads-up displays:- Have been used in ...
FIRMS THAT WILL SHAPE SMART AUTO GLASS INDUSTRY
www.nanomarkets.net ©2014 NanoMarkets, LC
Firms Description
3M
Leading sup...
OPPORTUNITIES FOR GLASS MAKERS
www.nanomarkets.net ©2014 NanoMarkets, LC
Large glass firms are the
obvious beneficiaries f...
www.nanomarkets.net ©2014 NanoMarkets, LC
None of the big chemical
companies other than 3 M
seems to play an active role
i...
www.nanomarkets.net
MARKET FORECAST: SMART AUTO GLASS BY GLASS TYPE
©2014 NanoMarkets, LC
CAGR
is more
than
45%
0
500
1,00...
3
CONTACT US
www.nanomarkets.net
facebook.com/pages/NanoMarkets/
twitter.com/nanomarkets
linkedin.com/in/nanomarkets
nanom...
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Opportunities for Smart Auto Glass

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Information provided in this presentation are taken from NanoMarkets' report:-"Smart Glass Opportunities in the Automotive Industry—2014." It makes an assessment of smart glass technology for automotive applications. It also highlights the key trends that are likely to shape the revenue potential of smart automotive sector in the coming years.

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Opportunities for Smart Auto Glass

  1. 1. wwwecisolutionscom Opportunities for Smart Auto Glass NanoMarkets, LC March 2014 © 2014 NanoMarkets, LC www.nanomarkets.net
  2. 2. 2 ABOUT NANOMARKETS • NanoMarkets provides industry analysis of advanced materials markets in the energy and electronics sectors. We have been covering these activities for a decade. • Our work includes market, company and technology analysis, market forecasting and due diligence. • Offerings include reports, custom consulting, seminars/webinars and in-house training. NanoMarkets is based in US, with extensive contacts all over the world. © 2014 NanoMarkets, LCwww.nanomarkets.net
  3. 3. 2 ABOUT THE REPORT This report provides an in-depth analysis of the worldwide market for smart glass used in cars and trucks identifying the main opportunities that smart glass presents for glass and coatings makers as well as for the car firms themselves. In addition, the report includes an eight-year (volume and value) forecast of smart auto glass with breakouts by materials technology and functionality. The report incorporates a technology assessment of the latest smart glass technologies for the automotive sector including self-tinting glass, self-cleaning glass, self-healing glass, and automotive display glass. Applications covered are windshields, mirrors, sunroofs, other automotive windows and dashboards. The report also discusses the glass-related opportunities that NanoMarkets sees emerging as the result of the latest trends in automotive infotainment systems. This report pinpoints the main trends that will shape the revenue potential of smart auto glass in the next decade. Noting that many of the smart glass technologies used in cars and trucks have low performance and short lifetimes, this report analyzes how performance will be improved and how this can lead to enhanced revenue streams for the firms involved with smart auto glass, both as technology providers and as OEMs. www.nanomarkets.net ©2014 NanoMarkets, LC
  4. 4. 2 RELATED REPORTS Smart Mirrors Markets 2013 Smart Glass in the Automotive Sector 2013 Smart Windows Materials Markets: 2014-2021 Smart Glass Opportunities in the Automotive Industry -2014 www.nanomarkets.net ©2014 NanoMarkets, LC
  5. 5. wwwecisolutionscom www.nanomarkets.net SMART AUTO GLASS: MEANING ©2014 NanoMarkets, LC Electronics-embedded glass:- Antennas and heaters have been embedded in-or laminated on-glass for decades, but now, we can also see potential market for other kinds of embedded glass . Smart privacy glass:- Here, it refers to PDLC glass, which is just another type of self-dimming glass. There is not much clarity about use of this product for general window applications. Self-cleaning glass:- Various coatings are available but wiper less windshield still far from reality. S Self-dimming windows:- For this, SPD technology seems to score better over electrochromic, photochromic and thermochromic Smart mirrors:- A mature market for smart auto glass. Gentex has been selling smart mirrors for decades and the business still continues. Self-healing glass:- Are possible with coating capable of removing cracks from glass and mirrors but, more advanced products in this category are not yet available
  6. 6. FACTORS INFLUENCING THE USE OF SMART AUTO GLASS www.nanomarkets.net Glass Type Safety Comfort Design/style Fuel Economy Self-Cleaning Cleaner windshields make for safer driving. But at present these coatings are not ready for auto applications Clear view enhances the driving experience for both the driver and passengers Even though they are primarily introduced for their functionalities, they do add onto the style features of a vehicle Not much clarity on impact on fuel economy Self-Repairing It might make auto glass more protected from scratches and cracks, but conventional auto glass do possess such features to some extent Even though they are primarily introduced for their functionalities, they do add onto the style features of a vehicle Self-Tinting Well deployed for auto mirrors and could add more controls to tinted windows Glare and bright sunlight can be controlled, making it more comfortable for drivers and passengers These features add onto coolness of vehicles Self-dimming glass can enhance the capability of keeping inside of vehicles cool Device- Embedded Glass Touch screen and HUDs may be the safest way to interact with complex dash display-or not Touch screen and entertainment features may make some contribution to comfort Dashboard being the key focus of design in cars, embedded sensors and other devices may help in this regard May have some impact in the area of environmental control systems
  7. 7. wwwecisolutionscom www.nanomarkets.net SELF-TINTED GLASS IN AUTOMOTIVE SECTOR AND THEIR TYPES ©2014 NanoMarkets, LC Electrochromic Photochromic Thermo- chromic PDLC SPD Status Dominant smart windows materials platform Niche Niche with limited dimming capabilities Limited to privacy glass only Niche products mainly used in autos Materials Polymers and transition metal oxides Photochromic film Hybrid materials Catalytic platforms Enormous potential, Vanadium dioxide is often referenced Liquid crystals of various kinds Polydiode and similar materials Opportunities More materials in this class that can be commercialized New sales territories and more hybrid solutions New materials platforms have considerable opportunities Better power consumption, PDLC/EC, reverse PDLC, hybrids etc Limited by RFI franchise, but better materials are being sought out Advantage Low power consumption, good switching times Unclear – maybe price Low price and ease of integration into IGUS Switching time and level of light blocking for large panels Future Better manufacturing options, lower prices Opportunity for innovations Competition for conventional retrofit window film Not much clarity on its ability to breakout from this niche as PDLC is just a form of privacy glass Could be more widely used perhaps in a version using new materials. RFI seems open to new products
  8. 8. OTHER TYPES OF AUTOMOTIVE SMART GLASS www.nanomarkets.net ©2014 NanoMarkets, LC PDLC Privacy Glass:- Just another kind of self-tinted technology, but as it never gets all that clear, not suitable for standard windows applications. More suitable for buildings but still finds its application as privacy glass in cars too. Most likely to be used in limousines and taxies. Smart Mirrors:- Also called a self-tinted mirror, seems to be a mature part of smart auto glass market. But we see limited opportunities ahead, as this market is dominated by one company, Gentex. Some limited opportunities exists where these mirrors can be integrated with additional embedded functionality of some kind. Self-Cleaning Glass:- There is a big safety-driven potential market for smart glass in automotive sector. There are limited simple coatings available which can enable self-cleaning properties in glass. Mostly used by small suppliers but again they are not really effective or long lasting. Self-Healing Glass:- Very much similar to self-cleaning glass in regards to its development, but has huge market potential. From technical perspective they are much more difficult to create. However there are plenty of reasons, aesthetics and safety to name a few, for self- healing glass to gain recognition.
  9. 9. www.nanomarkets.net EMBEDDED INTELLIGENCE IN SMART AUTO GLASS ©2014 NanoMarkets, LC Heads-up displays:- Have been used in cars for many years in the form of systems to project images onto the windshield. However more sophisticated Heads-up displays likely to emerge, where windshield may become a transparent display. Other Displays:-Gentex already offers a mirror with a video display that can be used for information delivery, alerts and notifications and owner’s manual information. This can be a model for the future of car displays. Lighting:-Map lights or soft cabin lights can be embedded in glass. Functionality of windows and lighting could be merged together. Solar panels as windows:-Solar panels can be integrated in windows that could run heating and lighting in cars. Touch and gesture controls:-Touch controls are already present in cars, we expect to see more on touch controls followed by gesture control. There are big glass related opportunities but not in the immediate future. 1 2 3 4 5
  10. 10. FIRMS THAT WILL SHAPE SMART AUTO GLASS INDUSTRY www.nanomarkets.net ©2014 NanoMarkets, LC Firms Description 3M Leading supplier of conventional window films with a strong brand name. Quite active in the auto windows space with many different kinds of products. Being a materials firm, 3M has the resources that can be a major influencer in the smart windows market. Gentex Dominant player in the auto mirror space and continues adding value through enhancements. May extend its electrochromic technology expertise into smart auto windows. Has already gone into smart aircraft windows business. NSG/ Pilkington NSG being a licensee of RFI’s SPD technology, also a supplier of self-cleaning windows through its Pilkington’s subsidiary, a company worth watching in smart windows segment RFI Only company producing SPD technology but licenses more than 40 firms, Hitachi being one such material manufacturers SWITCH Materials Strong interest in auto glass and develops hybrid photochromic/ electrochromic glass Saint- Gobain Active in smart windows through a number of ways, one being ownership of Sage Also offers SPD, self-cleaning glass and retrofit window products and a major supplier of auto glass
  11. 11. OPPORTUNITIES FOR GLASS MAKERS www.nanomarkets.net ©2014 NanoMarkets, LC Large glass firms are the obvious beneficiaries from the trend towards the use of smart auto glass AGC, Corning, Saint-Gobain, Guardian Industries, NSG/Pilkington and PPG are a few glass firms to watch in this space Several of these glass firms are involved in alliance with technical firms in order to make use of this trend
  12. 12. www.nanomarkets.net ©2014 NanoMarkets, LC None of the big chemical companies other than 3 M seems to play an active role in the smart windows market at present 3M, world’s leading supplier of films has numerous non-dynamic solar films in its portfolio OPPORTUNITIES FOR SPECIALTY CHEMICAL COMPANIES Other than 3M , BASF, DuPont, Eastman Chemical/Solutia, Solvay and Toray are other key firms to watch
  13. 13. www.nanomarkets.net MARKET FORECAST: SMART AUTO GLASS BY GLASS TYPE ©2014 NanoMarkets, LC CAGR is more than 45% 0 500 1,000 1,500 2,000 2,500 3,000 3,500 2014 2015 2016 2017 2018 2019 2020 2021 $Millions Device-embedded and related Self-repairing glass Self-cleaning glass Smart mirrors PDLC privacy glass Active self-dimming windows Passive self-dimming windows Smart mirrors seems to be the main driver and will continue driving demand for auto smart glass in coming eight years In near future, we don’t see much growth for any particular type of glass, but self- cleaning, self- healing and active self-dimming definitely have potential
  14. 14. 3 CONTACT US www.nanomarkets.net facebook.com/pages/NanoMarkets/ twitter.com/nanomarkets linkedin.com/in/nanomarkets nanomarkets.net/rssfeeds Address: NanoMarkets, LC PO Box 3840 Glen Allen, VA 23058 Telephone / Fax 804-270-1718 804-360-7259 Email / Web info@nanomarkets.net www.nanomarkets.net ©2014 NanoMarkets, LC
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