Markets for Hydrophobic Coatings and Surfaces 2016-2023 Slides

Hydrophobic Coatings and Surfaces:
2016-2023
Nano-855
Issued November 2015
n-tech Research
PO Box 3840 Glen Allen, VA 23058
Phone: 804-938-0030
Email: info@ntechresearch.com
Web: www.ntechresearch.com

About n-tech Research
n-tech Research PO Box 3840 Glen Allen, VA 23058
Phone: 804-938-0030
• The rebrand of industry analyst firm NanoMarkets founded back in 2004
• Specialization in analyzing and forecasting market opportunities arising from advances in and application
of advanced materials. Special focus on functional and smart materials and coatings and their impact on
markets
• Provide full length market reports, focused subject matter analysis and individualized consulting
engagements with emphasis on providing customer focused analytical content solutions
• Global client roster ranging from top tier multinational firms to start ups, research institutes and technology
transfer offices
• Founders have decades of experience in producing analysis of emerging technologies and markets

n-tech Research
Hydrophobic Coatings and Surfaces: 2016-2023
In this report we identify the opportunities that are emerging from the latest developments in hydrophobic materials and
surfaces. These include important new materials based on carbon nanotubes, graphene, nanoparticulate calcium carbonate and
various nanocomposites, which are slated to create a new breed of “superhydrophobic” products. The report also covers the latest
developments from more conventional silicon-based hydrophobic materials as well as novel patterning approaches to creating
hydrophobic surfaces.
Hydrophobic coatings have been available for decades and virtually every major specialty chemical company has a range of such
coatings in their product catalogs. Until recently, these coatings have been treated as semi-commodities. What n-tech is seeing,
however, is a new emphasis on hydrophobic materials reflecting (1) the technological developments mentioned above and (2) the
growing need for high-performance hydrophobics in the marketplace.
This report also analyzes how revenue generation potential in the hydrophobic material space is changing. In this analysis, the focus is
on self-cleaning, anti-corrosion and de-icing, but we also examine the commercial applications for the closely related oleophobic and
omniphobic materials.
In putting together this report n-tech has drawn on its extensive experience in the smart materials space as well as interviews with
key companies shaping these markets. n-tech believes that this report will provide valuable insight into hydrophobic materials
markets that will benefit marketing and business development executives from various parts of the supply chain, including raw
material suppliers, chemical and coatings companies, glass companies, OEMs, as well as investors with an interest in the smart
materials business.
About the Report
Phone: 804-938-0030

n-tech Research
Applications and Markets
This report provides identifies the applications areas where n-tech believes hydrophobic materials and surfaces have a real opportunity to move
beyond the lab to high-volume commercial applications. Applications covered in this report include:
• Automotive
• Aerospace
• Marine
• Construction
• Solar and wind
• Textiles
• Consumer electronics
• Food processing
• Medical
• Water treatment
Eight-Year Forecasts for Hydrophobic Materials
This report contains detailed forecasts of volume (in square meters and units) and revenue (in $ millions), broken down by:
• End application
• Type of material
• Fabrication method
Coverage
Phone: 804-938-0030

Profiles of Key Players
• NeverWet
• nGiMat
• Nippon Paint
• Nissan
• P2i
• Philbro
• PPG
• RepellX
• Röchling
• Ross Technology
• Shin-Etsu Silicones
• Saint-Gobain
• Silic
• SLIPS
• TAL
• Vestagen
• Wacker
n-tech Research
Coverage
Phone: 804-938-0030
• 3M
• Akzo Nobel
• Alcoa
• Balcony Systems
• BASF
• BP
• Clariant
• Corning
• Dow Chemical
• DuPont
• Evonik
• ICM
• Innventia
• Joma
• Jotun
• Liquidoff
• MMT Textiles
• nanoShell
This report is divided into five chapters
• The Executive Summary is intended to pinpoint the market opportunities that n-
tech sees emerging in the smart antimicrobials space over the coming years. In
that chapter, we provide a summary of our forecasts and analysis, along with a
listing of which companies we think will shape the market.
• Chapter One is intended to set the scene for the rest of the report, including both
setting out how the report is structured and providing an introductory essay setting
out why metamaterials is a commercially interesting area.
• Chapter Two of this report analyzes the materials—emerging and commercialized—
that are used for smart antimicrobials. It also examines other related technological
issues such as the role of time-release mechanisms and relevant coating and
patterning technologies.
• Chapter Three and Chapter Four of this report include analysis and forecasts of the
smart antimicrobials market. Chapter Three examines the market for these
materials in the medical/healthcare, while Chapter Four covers other markets.

n-tech Research
Chapter Three: Markets for Hydrophobic Materials in the Automotive Sector
3.1 Potential Applications Areas for Hydrophobics: Leveraging Polishes
3.2 Current Limitations on the Use of Hydrophobic Materials in the Automotive Sector.
3.3 Eight-Year Forecasts of Hydrophobic Coatings and Surfaces in the Automotive Market
3.4 Key Points Made in this Chapter
Chapter Four: Markets for Hydrophobic Materials in Aircraft and Marine
Transportation
4.1 Potential Self-Cleaning Markets for Hydrophobic Materials in Aircraft and Marine
Transportation
4.2 Hydrophobic De-Icing Opportunities
4.3 Anti-Corrosion and Anti-Fouling Applications for Hydrophobic Coatings and Surfaces
4.4 Other Applications
4.5 Eight-Year Forecasts of Hydrophobic Surfaces and Coatings for Maritime and Aerospace
Applications
4.6 Key Points
Chapter Five: Large Surfaces—Construction and Energy
5.1 Large Surfaces and the Opportunity for Hydrophobic Coatings
5.2 Hydrophobic Building Glass: Still Marginalized by Hydrophilic Glass Coatings
5.3 Building Panels and Tiles: Emerging
5.4 Self-cleaning for Interior Surfaces: Are they Needed?
5.5 Factors Shaping the Market for Hydrophobic Construction Coatings
5.6 Solar and Wind Energy Generation: Hydrophobics for Self-Cleaning, De-Icing and Anti-
Corrosion
5.7 Eight-Year Forecasts of Hydrophobic Coatings in Construction and Energy Markets
5.8 Key Points Made in this Chapter
Top Level Table of Contents
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Executive Summary
E.1 Hydrophobic Materials: State of the Market
E.2 The Commercialization of Superhydrophobic Materials
E.2.1 Carbon Nanotubes, Graphene and Hydrophobicity
E.2.2 Other Materials being Researched for Hydrophobicity
E.2.3 Oleophobic and Omniphobic Surfaces
E.3 Opportunities in the Automotive and Transportation Sectors
E.3.1 Hydrophobic De-Icing Opportunities
E.3.2 Hydrophobic Anti-Corrosion Opportunities
E.3.3 Hydrophobic Anti-Fouling Opportunities
E.4 Large Hydrophobic Surfaces—Construction and Energy
E.5 Hydrophobic Coatings for the Textiles and Clothing Industry
E.6 Emerging Opportunities for Hydrophobic Surfaces and Coatings
E.7 Summary of Eight-Year Forecasts for Hydrophobic Coatings and Surfaces
Chapter Two: Commercialization Pattern for Hydrophobic Technologies
2.1 Hydrophobicity, Super-hydrophobicity and Technology Evolution
2.2 Hydrophobics Today: Two Classes of Coatings
2.3 Hydrophobic Materials: A Shift to Nanotechnology
2.4 Graphene
2.5 Precipitated Calcium Carbonate
2.6 Silicon/Silica Materials and Hydrophobicity
2.7 The Role of Fabrication and Surface Patterning in Commercialization of Hydrophobic
Products
2.8 Oleophobic and Omniphobic Surfaces: Beyond Hydrophobicity
2.9 Key Points from this Chapter

n-tech Research
Top Level Table of Contents
Phone: 804-938-0030
Chapter Six: Markets for Hydrophobic Materials in
Textiles and Clothing
6.1 Hydrophobic Coatings Have an Opportunity in Textiles and
Clothing
6.2 Eight-Year Forecasts of Hydrophobic Surfaces and Coatings for
Textiles and Clothing Applications
6.3 Key Points
Chapter Seven: Other End-User Markets for Hydrophobic
Materials
7.1 Other Markets for Hydrophobics
7.2 Consumer Electronics: Emerging Market, Uncertain Penetration
Potential
7.3 Hydrophobic Materials and the Food Industry
7.4 Water Treatment Industry Applications for Hydrophobic Materials
7.5 Medical Market Opportunities for Hydrophobic Materials
7.6 Key Points from this Chapter
Table of Figures
• Hydrophobic R&D Trends and Opportunities
• Eight-Year Forecast of Hydrophobic Materials Revenue by Application Sector ($
Millions)
• Eight-Year Forecast of Hydrophobic Materials Revenue by Type of Material
• Hydrophobic Materials in Vehicle Exteriors
• Forecast of Hydrophobic Coatings and Surfaces Shipped to the Automotive
Sector
• Notable Companies, Products, and Trends in Corrosion Resistant Coatings
• Eight-Year Forecast of Hydrophobic Coatings and Surfaces Shipped to the
Aerospace and Marine Sector
• Players and Products in the Self-Cleaning Windows Space
• Self-Cleaning Textiles Business Cases
• Eight-Year Forecast of Hydrophobic Coatings and Surfaces Shipped for Textile
Applications
• Eight-Year Forecast of Hydrophobic Coatings and Surfaces Shipped to the
Consumer Electronics Sector
• Eight-Year Forecast of Hydrophobic Coatings and Surfaces Shipped to the Food
Industry
• Eight-Year Forecast of Hydrophobic Coatings and Surfaces Shipped for Water
Treatment Applications
• Eight-Year Forecast of Hydrophobic Coatings and Surfaces Shipped for Medical
Applications

• n-tech believes that if cost challenges can be overcome,
hydrophobic materials based on carbon nanotubes (CNTs) will
lead to a new generation of high-performance
“superhydrophobic” materials. Promising designs for these novel
CNT-based hydrophobes include those utilizing CNT “forests,”
CNT meshes and approaches making use of the intrinsic
hydrophobic channels in CNTs themselves. By 2021, sales of CNT-
based hydrophobic coatings are expected to reach more than
$360 million.
• Low-performance, semi-commoditized hydrophobic materials
have been used on building surfaces for years. However, the
most innovative self-cleaning building products – windows, tiles
and wall panels – have tended to use hydrophilic
technology. The new superhydrophobic technologies will catch
up with hydrophilic products and by 2021 the construction
industry will account for more than $724 million in hydrophobic
coatings and surfaces.
• Also, by 2021, the automotive sector will spend $305 million on
hydrophobic materials and surfaces. These will be especially
useful for cleaning and anti-stain functionality in buses and taxis,
which have to cope with large numbers of passengers. However,
for private vehicles hydrophobic coatings will be positioned as
“what’s next” after conventional polishes and coatings. Nissan
has already developed a “concept car” with a superhydrophobic
coating.
n-tech Research
Market Forecast
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0
500
1,000
1,500
2,000
2,500
3,000
2016 2017 2018 2019 2020 2021 2022 2023
$Millions
© n-tech Research 2015
Forecast of Hydrophobic Materials
Revenue by Type of Material
Nanocomposites Carbon nanotubes Calcium carbonate
Silicon-based Surface patterned Other

n-tech Research
Opportunities & Challenges
Phone: 804-938-0030
Hydrophobic R&D Trends and Opportunities
Technology Opportunities Challenges
Carbon nanotubes
Many ways to use carbon nanotubes to achieve
hydrophobicity. Work can also leverage the enormous
ongoing work on CNTs more generally
Carbon nanotubes are not always easy to work with or to
turn into mass market products. Cost may also be an issue
Graphene
Graphene may possibly lead to similar hydrophobic coatings
and surfaces to CNTs, although perhaps more powerful and
or less costly
At very early stage of development at the present time.
Development and commercialization directions are
unclear
Nanoparticulate calcium
carbonate
Seems useful in the oil industry and for de-icing applications Given other R&D directions, may be a niche opportunity
Silicon-based materials
Silicon-based materials are currently the mainstay
hydrophobic materials. Silanes and nanosilicon look like a
new opportunity going forward. Products using these
materials generally are relatively low cost and they may also
be tunable
No obvious negatives, but other materials may ultimately
have higher performance
Nanocomposites Mentioned frequently in the literature Does not seem to be much R&D in this space as yet
Fabrication of hydrophobic
surfaces
Many roads to creating such surfaces including self-
assembly and laser treatments
Coatings still seem to be the more popular way to
commercialized hydrophobicity

n-tech Research
Hydrophobic Materials in the Automotive Sector
Phone: 804-938-0030
• Future advanced hydrophobic coatings sold into the automotive sector will be positioned as “what’s
next” after conventional polishes and coatings and they will be leveraging an established market that
has been built for decades by polishes, etc.
• Hydrophobic surfaces fit very well into the needs of the automotive market providing a means of
cleaning off dirt and grease. Extending the use of these coatings to the interior of the car,
hydrophobic coatings also help to protect against bacteria, odor and stains; this is especially valuable
in public vehicles where these are most likely to occur.
• Hydrophobic coatings for the automotive industry will have to be compliant with established industry
standard for automotive coatings. They will also have to meet customer expectations in terms of
gloss, etc.
• The big hurdles for self-cleaning coatings in automotive are both better performance (how well they
repel dirt, water, etc.) and especially durability. Currently available hydrophobic coatings like Rain-X
have to be frequently reapplied.

n-tech Research
Hydrophobic Materials in Aircraft and Marine Transportation
Phone: 804-938-0030
• Many of the applications for hydrophobic coatings and surfaces in the aircraft and marine transportation
space overlap with the public vehicle segment of the automotive market. With the same need for self-
cleaning surfaces with demanding requirements because they are used by passengers who are both
numerous and also not that personally interested in keeping the surfaces clean
• As a result of the limitations of these existing technologies, n-tech sees a significant opportunity for
hydrophobic coatings that prevent ice formation on aircraft surfaces and are not degraded during flight.
These are only just beginning to become available and are subject to intensive research.
• Corrosion is a huge problem in a number of transportation sectors and cause billions of dollars of damage
per year. Hydrophobic surfaces offer a way to improve on the performance of conventional anti-corrosion
coatings and also to avoid one of the biggest problems for conventional anti-corrosion additives; chromium
VI.
• Anti-fouling coatings can be fabricated using many materials technologies of which hydrophobic materials
are just one possibility and there is a lot of R&D in this space—and investigation of new materials—because
companies are trying to move anti-fouling coatings away from the traditional copper-based materials, and
metallic materials more generally.

n-tech Research
Markets for Hydrophobic Materials in Textiles and Clothing
Phone: 804-938-0030
• Hydrophobic coatings of various kinds are already available for protecting textiles including furniture fabrics,
window treatments, conventional clothing and uniforms. Hydrophobic coatings can provide stain
resistance/removal and self-cleaning functionality for all these textile types, although they do so in competition
with hydrophilic coatings and a large range of stain removers and stain repellants that have been around for
years.
• Different segments of the textile market have different potentials for use of hydrophobic coatings. Uniforms for
medical and military personnel both have considerable potential for penetration of self-cleaning technology, for
example. But other sectors also have some potential including expensive fashion clothing and some non-clothing
applications, including carpets and furniture. Low-end casual clothing may be too price sensitive to support
expensive coatings, while uniforms, especially military uniforms, might find the value offered by a hydrophobic
coating or similar to be compelling.
• What smart coatings, including hydrophobic coatings, bring to the table compared to more traditional coatings is
that they are not just better at repelling dirt, stains, and spills, but even actively eradicating them. Other
important functionalities of hydrophobic coatings in the clothing and textiles sector include the following
repelling liquids, anti-bacterial action and preventing dirt and particles becoming embedded into the fabric

n-tech Research
Other End-User Markets for Hydrophobic Materials
Phone: 804-938-0030
• Hydrophobic surfaces for consumer electronics devices are an emerging opportunity, primarily because cell
phone and tablet makers are always on the lookout for new ways to distinguish their products in the
marketplace. Hydrophobic coatings for consumer products may make money from providing water resistance,
anti-abrasive functionality, fingerprint reduction, anti-bacterial action, and avoidance of dirt and stains.
• Hydrophobic materials have been used in the food industry for some time in order to preserve ingredients and in
food packaging. And while many applications for hydrophobic surfaces in this industry are reasonably mature,
the emergent opportunities appear to be in “slippery food packaging,” which enables viscous food products to
flow smoothly.
• Hydrophobic coatings and surfaces have claimed a number of applications in water treatment. Some of these
include: 100-percent efficient water recollection systems and irrigation systems, latrines for areas where water is
not abundant enough to allow for effective cleaning and removal of salt deposits without using fresh water.
• Hydrophobic materials represent an efficient means of imparting antimicrobial functionality and can serve as
smart antimicrobials in a number of different applications including medical clothing, medical devices, walls and
floors of clinics. Patterned hydrophobic surfaces also show promise for "lab-on-a-chip" microfluidic devices and
can improve surface-based bioanalysis.

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