Ever since LCD displays came to dominate the living room, the desktop and mobile communications, new technologies claiming superiority over LCD have made their pitches. Most have failed. Plasma displays (PDPs) and electrophoretic displays (EPDs) made waves for a while, but (at best) have become niche technologies.
By contrast, OLEDs have made market inroads, but their success has mainly been on the supply side where Samsung – a force to be reckoned with in the mobile phone space – has adopted OLEDs as its primary mobile display technology. NanoMarkets can, however, find little evidence that consumers themselves are jumping up and down with excitement about OLEDs.
So the big question for the OLED makers is whether (1) OLEDs will go the way of PDPs and EPDs or if (2) there is something genuinely new and exciting to be had in OLED technology. NanoMarkets is firmly in the second camp and thinks that the OLED sector will generate $3.7 billion in materials alone by 2019. OLEDs are not only a display technology but also a lighting technology, and this “dual-use” aspect of OLEDs will ultimately “save” OLEDs from the fate of PDPs and EPDs.