More than two-thirds (67%) of senior-level public relations (PR) professionals say their companies are now engaging in social media on some level and 69% say social media will be a top priority for PR in 2011, according to a survey from Vocus . Fully 80% of PR professional say social media will be more important in the coming year.
Surveyed PR professionals say social media is maturing in their companies:
25% say their companies contribute value via social media content.
23% are sharing brand-related stories via social channels.
84 percent of journalists like to get pitched via email. In addition to email, these journalists also use Facebook (79 percent), LinkedIn (64 percent), and Twitter (58 percent) to search out potential stories.
It should be noted that the numbers for each of the social media platforms had gone up since the previous year, Facebook by more than 20 percentage points, LinkedIn by a more modest 13 percentage points and Twitter by more than 35 percentage points.
Klout : This will allow you to identify some of the key conversation drivers and influencers in the areas you are interested in.
Social Mention : Provides a quick reference look at what's recently been said about your subject of interest.
Google Trends : Planning on launching an activity? Run a quick search to see which time of year the world is talking about that subject the most.
Your Pitch Sucks :Submit your draft pitch to public relations experts for a serious review. They will let you know whether or not your pitch is up to par
Google+: Reasons why PR professionals need to pay attention
Social Media Press Release Distribution Services
PitchEngine : Create a Pitch™ and share your news, announcement or promotion directly with your customers. It’s a portable, one-page site that allows you to tell your story, add images and video and publish it to the world.
PRX Builder : PRX Builder allows anyone to create an online press release (also known as a Social Media Release, or SMR). PRX Builder is a simple wizard that walks you through each step. Write your content, insert links, add images and video; everything you need is right here.
PRNewsWire : Allows you to add your news to the world's most comprehensive news and information distribution network, and interact with experts about our services.
Marketwire: Allows you to integrate traditional media and digital and social environments to drive more meaningful conversations with your audiences
PRweb : Distributes your release to every major news site and search engine on the Web, and puts you in front of consumers and journalists. Allows you to generate publicity, increase awareness and drive business.
Social Platforms to Connect Journalists and PR professionals
There is also a growing demand for social platforms that make it easier for journalists and PR reps to contact one another.