Your SlideShare is downloading. ×
  • Like
Twitter for Business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Twitter for Business

  • 105 views
Published

Simple Tips and Tricks on using Twitter for your business and suggestions for a social marketing strategy.

Simple Tips and Tricks on using Twitter for your business and suggestions for a social marketing strategy.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
105
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Green  Girl  Media,  LLC   Twitter | Social Media
  • 2. Twi$er  |  Social  Media  Marke3ng   Social  media  is  for  driving  conversa4on  about  your  brand                                                       1Twi$er   What  is  it?                                                 2How  Can  You   Use  Twi$er?                                               3Get  Social                   greengirlmedia.biz  
  • 3.                                                                     Twi$er  What  Is  It?   Twi$er  launched  in  2006.     Twi$er  is  a  social  networking  site   and  micro  blogging  plaIorm.       Conversa4ons  happen  in  140   characters.       Over  500  million  users.             Twi$er  is  not  a  fit  for  every   business.  Is  it  right  for  you?                     1 greengirlmedia.biz  
  • 4. The  #hashtag  is  the  biggest   conversa3on  driver  and  trending   tool  on  TwiCer.  Hasthtags  connect   people  and  create  group   discussions.           Larry  the  Bird  is  named  aIer  former  NBA   basketball  player  Larry  Bird  of   Boston  Cel3cs  fame.  This  detail  was   confirmed  when  Peter  Stringer  —  the   Boston  Cel3c's  director  of  interac3ve   media  —  asked  TwiCer  co-­‐founder  Biz   Stone  about  it  in  Aug.  2011.   Twi$er  |  Social  Media  Marke4ng     greengirlmedia.biz  
  • 5. What’s  your  handle?    @...   The  Twi$er  Voice:  RT  /  #hashtag  /  List  /  Follow  /   Men4on  /  Direct  Message  (DM)         How  is  it  useful?     TwiCer  contains  informa3on  you  will  find  valuable.  Messages   from  users  you  choose  to  follow  will  show  up  on  your  home   page  for  you  to  read.       It’s  like  being  delivered  a  newspaper  whose  headlines  you’ll   always  find  interes8ng  –  you  can  discover  news  as  it’s   happening,  learn  more  about  topics  that  are  important  to   you,  and  get  the  inside  scoop  in  real  8me.  Twi>er   greengirlmedia.biz  
  • 6.                                                                                                                 2 Twi$er  for  Business   Stylize,  animate  and  promote  your  brand  on  Twi$er   greengirlmedia.biz  
  • 7. It’s  about  the  visuals  and  it’s  your  brands  conversa3on   @yourbusiness     greengirlmedia.biz  
  • 8. Tell  your  story,  engage  with  fans,  share  news  and  events,  hold  contest,  offer  sales   and  promo4ons,  create  an  experience.              Twi$er  talks  to  everyone   greengirlmedia.biz  
  • 9. Complete  Your  TwiCer  Profile   •  Get  rid  of  the  egg  and  complete  your  profile   •  Write  a  bio  about  YOU  and  keep  it  simple   •  Stay  away  from  “guru”  and  other  words   •  Ok  to  use  #hashtags   •  Include  a  link  to  your  website/blog   •  Tweet  regularly,  but  don’t  over  Tweet   •  OK  to  schedule  post,  but  commit  to  being  live   •  Join  a  TwiCer  Chat   •  Check-­‐in    -­‐  but  not  every  single  place   •  Avoid  passive  aggressive  tweets  and  s3ck  to  customer   service   •  Don’t  use  auto  responders       greengirlmedia.biz  
  • 10. Good  Example   greengirlmedia.biz  
  • 11. greengirlmedia.biz   Use  List  to  Collaborate  
  • 12. greengirlmedia.biz  
  • 13.   DO:  Share  images  and  videos  =   higher  open  rates     DO:  Use  complete  sentences     DO:  RT  and  Men3on  Others       DON’T:  Be  rude  and  Spam     DON’T:  Buy  your  followers     DON’T:  Use  Too  Many   Hashtags   #One  or  #two  #hashtags  is   #enough,  #people.  Also  is  #FF   an  outdated  fad  yet?   #Itshouldbe  #Imsoironic.  Oh   and  #PS  Don't  you  love   #ridiculouslylonghashtags?         Do’s  and  Don’ts   greengirlmedia.biz  
  • 14. Follow  the  Rules  and  Play  Fairly     TwiCer  Help  is  Cool  –  Check  it  out!     greengirlmedia.biz  
  • 15.                                                                                                                 3 Social  Strategies   Helpful  Tips  To  Keep  You  Social     greengirlmedia.biz  
  • 16. »   You  have  to  want  it!     Common  objec4ves  iden4fied  by  small   businesses:   »  Build  my  brand  by  geing  people  to   recognize  my  name  and  associate  it   with  my  product.     »  A$ract  new  customers  by  driving  traffic   to  my  social  media  page  or  website.   »  Support  sales  by  answering  prospects’   ques3ons  and  showing  them  how  to   use  our  products  or  services.   »  Engage  with  my  fans  by  giving   customers  a  reason  to  talk  about  us  and   encourage  others  to  purchase  from  us.     SOCIAL  MEDIA  is  just  one  part  of  the  marke3ng  strategy   greengirlmedia.biz  
  • 17. Determine  Your  Business  Objec3ves  for  Social   Media     Iden3fy  Your  Audience     Create  Content     Get  Social  –  Launch  Your  Social  Sites     Make  Time     Measure  Your  Results             Social  Strategy   greengirlmedia.biz  
  • 18. Be  strategic  with  your  social  media  “4me”  usage.  It’s  easy  to  spend  more  4me  than  you   need  to  on  social  media.  A  social  media  plan—together  with  a  strategic  approach—will   help  you  find  the  right  balance.   Decide  who  will  handle  your  social  media  engagement.  For  most  small  businesses,  this  is   oIen  the  owner.  It  is  recommended  that  you  have  more  than  one  person  -­‐  so  having   mul3ple  admins  is  a  good  thing.       Set  parameters  for  social  media  use.  This  means  defining  your  social  media  guidelines  for   both  employees  and  visitors.  (Code  of  Conduct)     Create  processes  where  possible.  Depending  on  your  business,  assess  where  you  have   opportuni3es  to  develop  content  that  supports  your  goals.  Think  customer  interac3ons,   purchases  and  conferences.    Have  a  camera,  smartphone  or  iPad  ready  to  capture   content  while  you’re  doing  business!  Don’t  forget  to  get  customers’  permission  to  use   their  images  to  ensure  you  don’t  have  issues  later.  Have  a  plan  in  place  to  determine  how   and  where  you’ll  use  the  informa4on.     Have  an  Exit  Strategy   greengirlmedia.biz  
  • 19. Not  so  sure  about  social  media?  Blog  it...     Blogs  are  perfect  for  sharing  informa3on  and  prepare  you  for  conversa3on     WordPress.com  and  other  plaoorms     Repurpose  Content     Blogs  can  be  a  website     Provides  sta3s3cs     Get  ideas   greengirlmedia.biz  
  • 20.   What’s Your Message?   @greengirlmedia greengirlmedia.biz