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2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
2012 State of Inbound Marketing
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2012 State of Inbound Marketing

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  • 1. THE2012State ofInboundMarketing Blogging Social media#SOIM
  • 2. MIKE VOLPE MELISSA MILLERHubSpot Chief Marketing Officer Inbound Marketing Manager@mvolpe @mcdmiller#SOIM
  • 3. State of Inbound Study• Survey conducted in Jan 2012• 972 marketing professionals
  • 4. SEO Blogging Social Media VS. EmailTelemarketing Direct Mail Trade shows 4
  • 5. Agenda 1 Marketing costs & budgets 2 Lead quality & sales 3 What’s important to marketers?
  • 6. 1 Costs & 2012 Budgets
  • 7. How much is your averageCOST PER LEAD?
  • 8. Inbound Consistently Yields Lower Cost Leads
  • 9. Blogs cited as least expensive
  • 10. Trade shows ranked as most expensive
  • 11. The worst thing we did in marketing last year was attend several trade shows and events with low yield and ROI.Marketing ProfessionalProfessional Services/Consulting26 to 50 Employees
  • 12. Direct mail is very expensive and ineffective for new leads.Marketing ProfessionalHardware Technology11 to 25 Employees
  • 13. 89% are maintaining or increasing theirinbound budgets
  • 14. Increases Driven by Past Success;Decreases Driven by the Economy
  • 15. Budgets Shift to Inbound
  • 16. Budget Growth within Inbound
  • 17. Outbound Budgets Remain Stagnant
  • 18. SMALL V. BIGBUSINESSES
  • 19. Small Businesses Level the Playing Field
  • 20. 2 Lead Quality & Sales
  • 21. Inbound converts leads into customers Data pulled from analytics tracking of a sample of over 1,000 HubSpot customers.
  • 22. Social Media & Blogs Generate RealCustomers
  • 23. The best things we’ve done to drive leads and sales this past year is embrace social media, establish a blog, and convince ownership to accept inbound marketing strategy.Marketing ProfessionalManufacturing Industry201 to 500 Employees
  • 24. Blog Frequency and Customer Acquisition
  • 25. 70% of Businesses Blog At Least Weekly
  • 26. Facebook Is More Effective for B2C; LinkedIn Is forB2B
  • 27. LinkedIn is the best social media channel by far for us as we are in B2B… Facebook is not getting much traction.Marketing ProfessionalHardware Technology11 to 25 Employees
  • 28. 3 What’s important to marketers?
  • 29. Which sources ofleads have becomeMORE important toyou over the lastsix months?
  • 30. Social Media & SEO Growing in Importance
  • 31. Direct Mail Declining in Importance
  • 32. This past year we spent a few hundred dollars on a door- hanger marketing piece and got no response—at all.Business OwnerProfessional Services/Consulting1 to 5 Employees
  • 33. 25% indicated their company blog is CRITICAL
  • 34. 81% rated their blog as USEFUL OR BETTER
  • 35. Company Blogs are Increasingly Valued
  • 36. THANKMIKE VOLPEHubSpot Chief Marketing Officer@mvolpe YOU.www.linkedin.com/in/mikevolpeMELISSA MILLERInbound Marketing Manager@mcdmillerwww.linkedin.com/in/mdibellamiller
  • 37. 3 2000 7 50+ 6 15 0 days inbound learning breakout inspiring small reasons marketing tracks sessions keynotes group not to professionals workshops GO! REGISTER TODAY! http://inbound2012.eventbrite.com/www.InboundConference.com
  • 38. Q&AReceive a complimentary marketingassessment from HubSpot: WWW.HUBSPOT.COM/IMA

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