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The New Face of Social Media Marketing

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The New Face of Social Media Marketing

The New Face of Social Media Marketing

It's No Longer About Control, But About Collaboration

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    The New Face of Social Media Marketing The New Face of Social Media Marketing Presentation Transcript

    • The New Face Of Social Media Marketing It’s No Longer About But About
    • AND WHY IT DOESN’T WORK
      • The Psyche / Physiology Of Control
      • Monologue Is Monotonous
      • Presence Alone Doesn’t Build Influence
      • ‘ Let’s do an app’ isn’t an Idea
      • SOV =/= Social Success
      • A One Man Army Doesn’t Win The SoMe War
    • Monologue is Monotonous
    • Presence Alone Is Not Enough To Build Influence vs.
    •  
    • Apps Aren’t Ideas, But The Means Of Delivering Them
    • Share of Voice =/= Social Success
      • Louder isn’t better
      • Bullying doesn’t win you friends
      • Participate before you can dominate
    • Social Marketing Is No Longer a Summer Intern’s Job
    • Need To Educate And Empower Employees
    • SHAPING SOCIAL MARKETING FOR THE FUTURE
      • Moving Towards Collaboration
    • Start Conversations And Then Lose Control
    •  
    • Look Out For Opportunities and Be Ready to Participate William Sanders, Starwood Lurker
    • Engage & Nurture
    • Engage & Nurture
    • Experiential WOM
    • Making The Consumers Your Voice Via Innovative Engagement
    • Track & Respond
    • Track & Respond Dave Carroll United Airlines Breaks My Guitar Bob Taylor Taylor Guitars
    • Amplify: Make Your Influence Go Farther
    • Co-Create to Enhance Adoption
    • Don’t Control, Collaborate!
      • Monologue Is Monotonous
      • Presence Alone Doesn’t Build Influence
      • ‘ Let’s do an app’ isn’t an Idea
      • SOV =/= Social Success
      • One Man Armies don’t win the SoMe war
      • Listen
      • Engage and Nurture
      • Experiential WOM
      • Track and Respond
      • Amplify
      • Thank You
      • Namrita Sehgal
      • Director of Internet Marketing
      • Taj Hotels, Resorts and Palaces
      • E: [email_address]
      • You can find me on LinkedIn and Twitter