11 Tips for 2011: Making Social Media Marketing Work Smarter For You

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11 Tips for 2011: Making Social Media Marketing Work Smarter For You

  1. 1. 11 Tips for 2011: Making Social Media Marketing Work Smarter Eye For Travel Travel Distribution Summit India Mumbai, 6 Oct 2010
  2. 2. GOODBYE CHECKBOX SMM <ul><li>It’s Time To Say </li></ul>
  3. 3. Checkbox Social Marketing <ul><li>Facebook </li></ul><ul><li>Blog </li></ul><ul><li>Twitter </li></ul><ul><li>You Tube </li></ul><ul><li>Flickr </li></ul><ul><li>UGC Contests </li></ul><ul><li>Ads on Facebook </li></ul><ul><li>Podcasts </li></ul><ul><li>Social Media Listening </li></ul><ul><li>Augmented Reality </li></ul><ul><li>QR Codes </li></ul><ul><li>Four Square </li></ul><ul><li>Digg </li></ul><ul><li>LinkedIn </li></ul><ul><li>Scribd </li></ul><ul><li>Slideshare </li></ul><ul><li>SMS Shortcodes </li></ul><ul><li>Google Docs </li></ul><ul><li>Viral </li></ul>
  4. 4. Ideas
  5. 5. <ul><li>Awareness </li></ul><ul><li>Engagement </li></ul><ul><li>Loyalty </li></ul><ul><li>Prospects </li></ul><ul><li>Existing </li></ul><ul><li>Referral </li></ul>Idea Marketing
  6. 6. Start With An Idea
  7. 7. Bring Customer Reviews to Customers
  8. 8. Co-Create Your Experience
  9. 9. Be One With The Community Before You Influence The Community William Sanders, Starwood Lurker A customer named Christian explains his Starwood loyalty: &quot;The reason [is] William. If he wasn't here, I would move on... I only continue to stay with Starwood because of the great customer service William continues to offer.&quot;
  10. 10. Tangible Personalization
  11. 11. Make It Simple To Participate
  12. 12. Location Battle: Take On Ground Online
  13. 13. Smartphones #1 Screen For Digital Brands To Engage Users
  14. 14. Tech as an Enabler
  15. 15. Take Interactive Offline
  16. 16. Fiat Grande Punto comes alive through Augmented Reality
  17. 17. Make The Customer Your Media www.palaceinprogress.com
  18. 18. <ul><li>Goodbye Checkbox SMM </li></ul><ul><li>Start With An Idea </li></ul><ul><li>Bring Customer Reviews to Customers </li></ul><ul><li>Co-Create Your Experience </li></ul><ul><li>Be One With The Community Before You Influence The Community </li></ul><ul><li>Tangible Personalization </li></ul><ul><li>Make It Simple To Participate </li></ul><ul><li>Location Battle: Take On Ground Online </li></ul><ul><li>Smartphones #1 Screen For Digital Brands To Engage Users </li></ul><ul><li>Tech As An Enabler </li></ul><ul><li>Make The Customer Your Media </li></ul>
  19. 19. <ul><li>Namrita Sehgal </li></ul><ul><li>Director of Internet Marketing </li></ul><ul><li>Taj Hotels, Resorts and Palaces </li></ul><ul><li>E: [email_address] </li></ul><ul><li>You can find me on LinkedIn and Twitter </li></ul>

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