No one like us........(affinitian)

Strategic project on“JSPL”
Going Beyond Boundaries

Prepared by:affinity business school’s student
Deepak Kumar Bal
Bandana Mishra
Anannya Shroff
Namrata Panda
Srinibas Routray

An exciting story to tell……………..JSPL
Jindal Steel and Power Limited (JSPL) is one of the leading power in steel industry
JSPL is designing there own strategies to grow at rapid rate.
Rs. 11,091 crore (USD 2.5 billion)…
…is JSPL’s consolidated turnover in 2009-10
Listed on the National Stock Exchange (NSE)
and Bombay Stock Exchange (BSE) in India

Company Profile
Jindal Steel and Power Limited is the most valuable private steel producer in India, with an annual turnover of over US $2.1 billion (Rs. 10,000 crore), Jindal Steel & Power Limited (JSPL) forms a part of the US $12 billion (over Rs. 60,000 crore) Jindal Group. JSPL is a leading player in Steel, Power, Mining, Oil & Gas and Infrastructure. Mr. Naveen Jindal, the youngest son of the legendary late Shri. O P Jindal drives JSPL and its group companies Jindal Power Ltd, Jindal Petroleum Ltd., Jindal Cement Ltd. and Jindal Steel Bolivia with a belief in the concept of self-sufficiency. Jindal Steel and Power is a part of the Jindal Group, founded by O. P. Jindal (1930–2005) in 1969.

Vision
To strengthen India’s industrial base and improve Quality of Life through Sustainable Development approaches
Mission
JSPL aspires to establish itself as a Learning, Cost Competitive and Eco-Friendly Organization through adoption of world-class work ethics and practices

Respect for Individual
Integrity
Meritocracy
Dynamic Thinking
Creativity & Innovation
Social Responsibility
Values & Objectives

Market Served…….
India
China
Georgia
Bolivia
South Africa
Australia
Zimbabwe
Indonesia
Oman
Congo
Madagascar
Mozambique

SWOTANALYSIS

STRENGTHS
Abundant resources of iron ore.
Low cost and efficient labour force.
Strong managerial capability.
Strongly globalised industry and emerging global competitiveness.
Modern new plants & modernized old plants.

WEAKNESSES
High cost of energy
Higher duties and taxes
Infrastructure
Quality of coking coal
Labour laws
Dependence on imports for steel manufacturing equipments & technology
Slow statutory clearances for development of mines

OPPORTUNITIES
Huge Infrastructure demand
Rapid urbanization
Increasing demand for consumer durables
Untapped rural demand
Increasing interest of foreign steel producers in India

THREATS
Slow growth in infrastructure development
Market fluctuations
Global economic slow down
Huge competitionMonnet Ispat,Jai BalajiInd,AdhunikMetalik,Sarda Energy,Godawari Power,Tata Sponge iro,mspSteel,GallanttMetal,Vikash Metal

A Conglomerate one………
Steels
Cement
Coal mining
Iron ore mining
Power
Petroleum {Future project}
Diamond Exploration

Mergers & Acquisitions
Jindal Steel and Power Ltd is acquiring Oman based Shadeed Iron & Steel for $500 Million. The deal will be funded through a mixture of debt and

Ansoff Matrix: Diversification
Backward Integration- Coal to Liquid Petroleum Project{Jindal Steel & Power has been allotted the Ramchandi Promotional Coal Block in Orissa for the proposed Coal to Liquid (CTL) project by the Union Coal Ministry}
Coal to Gas project of JSPL { Barbil for heating of iron pellet}

Key performance indicators
Performance snapshot
2009-10 2008-09
Gross Sales & Other Income 11679.81 11694.99
Net Sales & Other Income11151.82 10913.37

Competitive Advantages
Complete backward integration of three key raw -materials- coal, iron-ore and power makes JSPL THE LOWEST-COST producer of sponge iron in India giving it a high competitive edge.

Applying--- Abell’s 3-D Model
Customer functions: Utility {infrastructure & Construction}
Alternative technologies: Sophisticated Foreign Technology.
Customer groups: Govt. & Industrial Firms

CSR
Infrastructure {hospital, ITI Building, Pond}
Sports, art & culture
Asha the hope - O.P. Jindal vocational & Rehabilitation Centre{a school and rehabilitation centre, 2,782 special children}
Livelihood programs {165 SHG, UTTHAAN}

Porter’s 5 forces---- Applied
The threat of new entrants: high
The threat of substitute products or services: low
Bargaining power of suppliers: medium
Bargaining power of buyers: medium
Rivalry among the existing competitors in the industry : high

No one like us........(affinitian)

by Namrata Panda on Oct 21, 2010

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