8 Steps
To Branding Your Business
Brand your Business
1 Define Your Brand
2 Define Your Audience
3 Create Your Brand Name
4 Tell a Story
5 Create a Logo / Tag...
Step 1:
Define your Business
1
What will my business accomplish?
What authority will by business have?
What purpose will m...
Define
1
Purpose: to serve
coffee
2
Authority:
Brewing some of
the best coffee
on the go
3Accomplish:
Helping people
start...
2
Step 2:
Define your Audience
2
Step 2:
Define your Audience…and relate to them
2
How old are they?
Is your target audience seniors
in high school or senior
citizens?
What do they do?
Does your audience...
3
Step 3:
Create your Brand Name
3
You’ve defined your audience
You’ve defined your business
Now create your brand name
How old they are, where they live, wh...
3
Here are a couple tips to help
you choose a business name
Tips from: U.S. Small Business Administration
Step 3:
Create y...
What you
do
What
authority
you have
Praesent et
velit nec dolor
pellentesque
venenatis.
Who your
audience is
You already h...
4
Once Upon a Time...
Step 4:
Tell a Story
4
There was a child who
loved to explore
outside.
Once Upon a Time...
Step 4:
Tell a Story
4
There was a child who
loved to explore
outside.
One day his exploring
left him with a scraped
knee.
Once Upon a Time...
...
4
He cried and ran into the
house to find his mom.
There was a child who
loved to explore
outside.
One day his exploring
le...
4
He cried and ran into the
house to find his mom.
There was a child who
loved to explore
outside.
One day his exploring
le...
Who your
audience is
What authority
you have
What you do1 3
Band-Aid’s® audience is mom’s
2
Band-Aid® has the ability to
m...
5
Your logo and tagline should reflect the previous research and
planning you’ve done: your brand, audience, name, and stor...
6
Step 6:
Create Collateral
You’ve defined your audience
You’ve defined your business
You’ve created your brand name
How old...
6
Banners & Signs Branded Apparel Promotional Items
Whether you’re doing a
grand opening or appearing
at a community event...
Step 6:
Create Collateral
No matter where
you are, Namify
can provide you
with all the
Collateral you
need
7
Your Website
Make sure you have
secured a domain with
your brand name. Then
make sure your website
can attract the right...
Step 7:
Have an Online Presence
There’s a lot to
monitor. But only
immerse your
business in the
sites where your
customers...
Step 8:
Establish your Voice
Your voice is your brand; be consistent!
Your content speaks for you; it has your voice
Devel...
http://www.startupnation.com/start-a-business/brand-building/1/
http://usmansheikh.wordpress.com/2008/09/09/5-steps-to-sta...
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8 Steps to Branding Your Business

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Everything you need to know to get started with branding your business. These basic steps will give you the know how to build a strongly developed brand to promote your business.

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Transcript of "8 Steps to Branding Your Business"

  1. 1. 8 Steps To Branding Your Business
  2. 2. Brand your Business 1 Define Your Brand 2 Define Your Audience 3 Create Your Brand Name 4 Tell a Story 5 Create a Logo / Tagline 6 Create Collateral 7 Have an Online Presence 8 Establish Your Voice
  3. 3. Step 1: Define your Business 1 What will my business accomplish? What authority will by business have? What purpose will my business serve?1 3 2
  4. 4. Define 1 Purpose: to serve coffee 2 Authority: Brewing some of the best coffee on the go 3Accomplish: Helping people start the day off right 1 If you’re Starbucks… Step 1: Define your Business
  5. 5. 2 Step 2: Define your Audience
  6. 6. 2 Step 2: Define your Audience…and relate to them
  7. 7. 2 How old are they? Is your target audience seniors in high school or senior citizens? What do they do? Does your audience work in an office, do they spend their day at home, or are they moving around all day? Where do they live? Are you looking to sell locally, nationally, or internationally? Step 2: Define your Audience…and relate to them
  8. 8. 3 Step 3: Create your Brand Name
  9. 9. 3 You’ve defined your audience You’ve defined your business Now create your brand name How old they are, where they live, what they do, and other demographics Your purpose, authority, and goals Now you can create your brand name! Step 3: Create your Brand Name
  10. 10. 3 Here are a couple tips to help you choose a business name Tips from: U.S. Small Business Administration Step 3: Create your Brand Name What will it look like? What connotations does it evoke? Is it unique? Or is it already trademarked? Is it web- ready? (website, social media) Is it easy for your customers to understand? Picking a name
  11. 11. What you do What authority you have Praesent et velit nec dolor pellentesque venenatis. Who your audience is You already have the basis for a good story 4 Step 4: Tell a Story Your brand story
  12. 12. 4 Once Upon a Time... Step 4: Tell a Story
  13. 13. 4 There was a child who loved to explore outside. Once Upon a Time... Step 4: Tell a Story
  14. 14. 4 There was a child who loved to explore outside. One day his exploring left him with a scraped knee. Once Upon a Time... Step 4: Tell a Story
  15. 15. 4 He cried and ran into the house to find his mom. There was a child who loved to explore outside. One day his exploring left him with a scraped knee. Once Upon a Time... Step 4: Tell a Story
  16. 16. 4 He cried and ran into the house to find his mom. There was a child who loved to explore outside. One day his exploring left him with a scraped knee. She set him on the counter, placed a Band-Aid® over his knee, and kissed it better. Once Upon a Time... Step 4: Tell a Story
  17. 17. Who your audience is What authority you have What you do1 3 Band-Aid’s® audience is mom’s 2 Band-Aid® has the ability to make scrapes and cuts feel better Step 4: Tell a Story: Band-Aid® Band-Aid® makes bandages
  18. 18. 5 Your logo and tagline should reflect the previous research and planning you’ve done: your brand, audience, name, and story. Keep it simple Be honest Be accurate Step 5: Create a Logo / Tagline
  19. 19. 6 Step 6: Create Collateral You’ve defined your audience You’ve defined your business You’ve created your brand name How old they are, where they live, what they do and other demographics Your purpose, authority, and goals You created a logo What you do, what authority you have, who your audience is You’ve told a story Reflects the previous research and planning you’ve done You have everything you need to start creating!
  20. 20. 6 Banners & Signs Branded Apparel Promotional Items Whether you’re doing a grand opening or appearing at a community event, make sure to get your new name and logo out there Employees and customers love company apparel. Set your employees apart and get free advertising when you sell your brand name shirts And don’t forget other promotional items for your new business. Great for employee giveaways or for free advertising from customers Step 6: Create Collateral
  21. 21. Step 6: Create Collateral No matter where you are, Namify can provide you with all the Collateral you need
  22. 22. 7 Your Website Make sure you have secured a domain with your brand name. Then make sure your website can attract the right customers. Content Strategy Have an idea of the things you want to post on your website, blog, and social media sites. Make sure the message is consistent. Social Media Create social media pages for your brand: Facebook, Twitter, G+, Pinterest, Instagram. But don’t just create them, monitor them. Step 7: Have an Online Presence
  23. 23. Step 7: Have an Online Presence There’s a lot to monitor. But only immerse your business in the sites where your customers are. 7
  24. 24. Step 8: Establish your Voice Your voice is your brand; be consistent! Your content speaks for you; it has your voice Develop a content strategy for your business1 3 2
  25. 25. http://www.startupnation.com/start-a-business/brand-building/1/ http://usmansheikh.wordpress.com/2008/09/09/5-steps-to-start-creating-a-brand/ http://www.wikihow.com/Build-Your-Personal-Brand http://www.substance151.com/news-insights/articles-presentations/article/five-steps-creating-winning-brand http://www.thenextwomen.com/2012/06/20/eight-steps-developing-company-brand-your-customers-will-love http://www.shoutlet.com/blog/2013/05/from-like-to-love-why-brand-advocacy-is-crucial-to-your-business/ http://smartmarketingforbrands.wordpress.com/2013/01/16/3-reasons-why-branding-your-business-is-the-best-marketing- plan/ http://www.designsponge.com/2010/10/biz-ladies-how-to-brand-your-business-on-a-budget.html http://www.startupnation.com/start-a-business/brand-building/2/ http://www.inc.com/guides/2011/01/new-rules-of-branding-your-business-online.html/1 http://www.sba.gov/content/how-name-business Sources:!
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