Sitecore. Digital Marketing System. Use Cases. Namics.
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  • Voraussetzung, dass key words übergebenwerden.

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  • 1. Sitecore. Digital Marketing System.Use Cases. Namics.Eva Zuggal. Consultant.Oliver Raduner. Project Manager.11. Dezember 2012
  • 2. Agenda.Holiday HousesMobileInsurance17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
  • 3. Holiday Houses.17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
  • 4. Use Cases. Holiday Houses.Resolve Geographical IP of UserExampleSwitzerland Russia17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
  • 5. Use Cases. Holiday Houses.Resolve Geographical IP of UserConfiguration RequirementsBuild a Contact Teaser for each Region (CH/RU)Configure a Condition on the Teaser Placeholder17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
  • 6. Use Cases. Holiday Houses.Questionnaire/support notice if applicableExampleHow did you enjoy your stay? Problems finding offers?User who returns to the Site User who returns to the Siteafter a successful booking without having a completed(triggered Goal). booking on his previous visits.17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
  • 7. Use Cases. Holiday Houses.Questionnaire/support notice if applicableConfiguration Requirements  Configure Site Goals & Rules  Goals can be triggered by user, eg. when visiting a particular page (booking confirmation)  Rules can be used to identify a returning visitor and to check his/her activities, which are saved inside the visitor profile17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
  • 8. Use Cases. Holiday Houses.Automatic seasonal CampaignsExampleMarch – May June – AugustSeptember – November December – February17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
  • 9. Use Cases. Holiday Houses.Automatic seasonal CampaignsConfiguration RequirementsThere are many different solutions to realize seasonal offers.The DMS offers Marketing Campaigns, which can be triggered based on a date:17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
  • 10. Use Cases. Holiday Houses. Adapt to Google Search Queries ExampleSearch terms “Mountainbike in France” “Beach Holidays with Dog” 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
  • 11. Use Cases. Holiday Houses.Adapt to Google Search QueriesConfiguration RequirementsDefine a Conditional Rule in the Marketing CenterConfigure Outputs triggered by these rules17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
  • 12. Use Cases. Holiday Houses.Further possible Use Cases that would add valueShow destination related information, eg. Weather or EventsNotice visitor about booking availability of a previously viewed or favoured objectSend target audience specific MailingsAutomatically optimize placing of Teasers and interesting destinations/offers according to the visitor’s behaviourShow popular destinations of people from the same country17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
  • 13. Mobile.17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
  • 14. Use Cases. Mobile.Adapt Teaser to Google Search QueriesCustomer searching for a NOKIA C2-01 Prerequisite: Nokia C2-01 Delivered key words from Google Sitecore. Digital Marketing System. Use Cases. Namics.
  • 15. Use Cases. Mobile.Behavioral TargetingCustomer looking for a new smartphone17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
  • 16. Use Cases. Mobile.Behavioral TargetingMonitor behavior & collect information17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
  • 17. Use Cases. Mobile.Behavioral TargetingUse the information and personalize teaser accordingly (e.g. on home) Get 5% discount today white iPhone 5 (16 GB) iPhone 5 accessories17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
  • 18. Insurance.17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
  • 19. Use Cases. Insurance.«Teaser» PersonalizationResolve GeopIP of user and personalize contact teaser accordingly17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
  • 20. Use Cases. Insurance.«Teaser» PersonalizationIn case no agency can be found / offices closed – offer search by postcode17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
  • 21. DMS – fulfill customer wishes.eva.zuggal@namics.comoliver.raduner@namics.com© Namics17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.