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Introducing the Nal'ibali reading-for-enjoyment campaign
 

Introducing the Nal'ibali reading-for-enjoyment campaign

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Nal’ibali (isiXhosa for “here’s the story”) is a national reading-for-enjoyment campaign to spark children’s potential through storytelling and reading. Children who are immersed in great ...

Nal’ibali (isiXhosa for “here’s the story”) is a national reading-for-enjoyment campaign to spark children’s potential through storytelling and reading. Children who are immersed in great and well-told stories – and in languages they understand – become inspired and are motivated to learn to read for themselves. Such personally rewarding learning is a recipe for successful literacy development. Nal’ibali is driven by PRAESA (the Project for the Study of Alternative Education), Times Media and a growing number of partners. Through sustained mentoring and collaboration with communities, reading clubs, literacy organisations and volunteers of all ages, as well as a vibrant media campaign, Nal’ibali is helping to root a culture of literacy into the fabric of everyday life in South Africa.

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    Introducing the Nal'ibali reading-for-enjoyment campaign Introducing the Nal'ibali reading-for-enjoyment campaign Presentation Transcript

    • Introducing the Nal’ibali reading-for- enjoyment campaign PRAESA September 2013 South Africa
    • For today…
    • • Most children in SA have to learn in a language they don’t understand yet – and that teachers don't know well. • Most children have to learn to read without ever having cuddled up to hear a story in the arms of someone who loves them. • Most schools do not have a library and when they do, these are barely equipped. • There is almost no written South African children’s literature in African languages. • Grade 3 learners performed at an average of 35% in literacy and 28% in numeracy in a recent national study (SA: Dept of Basic Education Annual National Assessments 2011). We have a literacy crisis in South Africa
    • Nal’ibali (“Here’s the story” in isiXhosa) is a national reading-for-enjoyment campaign aimed at sparking children’s potential through storytelling and reading. Who are we? Launched in 2012 by The Project for the Study of Alternative Education in South Africa (PRAESA) in collaboration with Times Media.
    • SUPPLY AND CONNECT Goal # 4 SUPPORT AND SUSTAIN Goal # 3 INFORM AND GUIDE Goal # 2 What do we do? Initiate, support and help sustain reading clubs as a literacy promotion strategy Connect people in South Africa with a range of appropriate material for children in all South African languages Goal # 1 CREATE AWARENESS Create national awareness of the link between reading for enjoyment and educational achievement Inform and guide individuals & organisations on how to use reading for enjoyment for children’s literacy development
    • Motivate through stories We believe stories are as important for literacy development as the more technical aspects of learning to sound or spell out words, write neatly and do grammar. Multifaceted & intergenerational Nal’ibali combines a multi-media campaign with face-to-face programmes to promote and support the role of caregivers, volunteers and communities to root the habit of reading and writing into children’s daily lives. Multilingual Nal’ibali promotes and supports reading in both children’s home languages AND English. Oral and written storytelling We affirm the value of both oral and written stories because children who are immersed in great and well-told stories develop a rich storehouse of language, imagination and vocabulary – and are more motivated to read. What make us unique? We’re not just another literacy campaign…
    • We’re about reading for enjoyment (not just reading!) “Young people who do not enjoy reading, who do not read very often and who, perhaps as a result, do not have good attitudes towards reading are more likely to miss out on the benefits, including better skills and better life opportunities.”
    • READING SUCCESS! Selecting what you want to read Lots of choice Guided by well- read others Forming habits More reading Conversations about books Deeper knowledge of language and stories Interest Excitement Imagination Inspiration Regular opportunities Why reading for enjoyment? READING BEHAVIOUR READING ATTITUDES READING FOR ENJOYMENT
    • How are we doing this? Nal’ibali is made up of three core components: National awareness and advocacy campaign to inform, inspire and equip MEDIA CAMPAIGN Multilingual stories and resources for parents, caregivers, volunteers and reading clubs MATERIAL DEVELOPMENT PROGRAMMES A national network of face-to-face mentoring, training & support driving reading clubs and reading for enjoyment in communities
    • Sparking children’s potential through storytelling and reading. Linking significance and power of stories with realising children’s potential POTENTIAL ASPIRATION CONNECTION Phase 1: Print communications 2012 Campaign messaging
    • Sparking children’s potential through storytelling and reading. Phase 2: “READ TO ME” Jan - Sept 2013 The TIMING of reading: Never too early, never too late! The ONGOING nature of reading: Again, again! The EXPERIENCE of reading: Explore a story! Linking significance and power of stories with realising children’s potential
    • Sparking children’s potential through storytelling and reading. • A series of columns by popular personalities, authors and literacy experts Nal’ibali ‘Here’s the story’ Columns • Weekly in the Daily Dispatch and PE Herald • Monthly in The Times & Sowetan • Promoting the value of reading and sharing stories to help realise children’s potential Contributors include: John van de Ruit ● Shaka Sisulu ● Niki Daly ● Elinor Sisulu ● Dawn Garisch ● William Gumede ● Faith Mangope
    • Sparking children’s potential through storytelling and reading. Bilingual Reading-for-Enjoyment Supplements In partnership with Times Media, we produce bilingual reading-for-enjoyment supplements during term time that: • Model (rather than preach) good language and literacy practices • Respond to need for story material for children in SA languages • Equip caregivers with concrete what-to-do ideas • Inspire achievability: the adult reader needs to be left with the feeling that, ‘Hey, I can do this!’ “Love your reading guide for our kids. My son Rahul is enjoying the articles launched in our PE Herald paper on Thursday. Thanks so much” - Colleen Bawjee, Facebook
    • Sparking children’s potential through storytelling and reading. WESTERN CAPE NORTHERN CAPE NORTH WEST FREE STATE LIMPOPO GAUTENG EASTERN CAPE KWAZULU NATAL MPUMALANGAA B C D E Gauteng: Every Wednesday in The Sowetan, English/IsiZulu A Free State: Every Wednesday in The Sowetan, English/Sesotho (additional distribution in Afrikaans) B KZN: Every Wednesday in The Sowetan, English/IsiZuluC Eastern Cape: Every Tues in The Dispatch & Thurs in The Herald, English/IsiXhosa D Western Cape: Every Wednesday in The Times, English/IsiXhosa (additional distribution in Afrikaans E
    • Sparking children’s potential through storytelling and reading. At a glance: June 2012 - June 2013 editions 37 issues delivered weekly direct to schools, reading clubs and literacy NGOs and programmes 28707 issues inserted into Times Media titles each week (during term time) supplements produced in total 10million “Thanks Nal'ibali for the cut-out stories. My son is making books, and is owning them. His reading skills are improving fast” - Lulamile Mzamo, Facebook 217000
    • Sparking children’s potential through storytelling and reading. www.nalibali.org • Reading and storytelling tips • Reading club advice • Recommended reading lists by age, theme and language • Stories in various SA languages • Literacy blogs • Downloadable checklists and tip sheets in 6 SA languages • Online registration • Monthly eNewsletter • Responsive design to fit to any screen, incl. feature phone “Been going through your website......I'm downloading all your books for my own book club.....I am going to be using your materials. Thank you guys!!! - Bongisa Nkuzo
    • Sparking children’s potential through storytelling and reading. www.nalibali.mobi • Mobile support and story provision through the Nal’ibali mobisite • Designed to work on feature and smart phones • Stories available in 6 SA languages • Mobile sign-up to the Nal’ibali network • Reading club and literacy tips – anywhere, anytime. “I just read two stories from Nal'ibali's mobisite to my son Naanda in hospital. He has a fever that won't break and has been struggling to sleep. Now he is fast asleep. Thanks Nal'ibali.” - Lulamile Mzamo, Facebook
    • Sparking children’s potential through storytelling and reading. Mobile partnerships and platforms Nal’ibali Mxit App Nal’ibali stories on WorldReader
    • Sparking children’s potential through storytelling and reading. In partnership with SABC Education • Children’s stories broadcast on SABC public radio stations. • Air three times a week in all 11 official languages. • Using the power of oral storytelling as vital tool in literacy development. • Through the stations, we reach a potential audience of 2.3 million listeners.
    • Sparking children’s potential through storytelling and reading. • Promotional banners run across the following Kagiso digital platforms: • MSN South Africa and Africa • Skype • Jacaranda, East Coast Radio Kagiso Media • Monthly story in the Jet Club magazine • 4.254m readers • Free online story cards in isiXhosa & isiZulu • Online book giveaways • Literacy feature articles Jet Club Nal’ibali Media Partners
    • Sparking children’s potential through storytelling and reading. Nal’ibali Media Partners • Book giveaways with kids’ meals in 500 outlets • 36 300 book packs donated in 2013 • In-store activity sheets • In-store magazine for parents and children • Meal vouchers for Story Stars • Stories promoted on the Wimpy Feed Your Mind website
    • Sparking children’s potential through storytelling and reading. Nal’ibali’s media campaign is supported by a national programme of face-to-face mentoring and support to: Nal’ibali Programmes INSPIRE READING CLUB START UP Translate awareness into action by inspiring the start up of reading clubs and reading-for- enjoyment practices in homes & communities TRAINING AND DEMONSTRATIONS Offer reading-for- enjoyment training workshops and reading club demos SUPPORT READING CLUBS Drive a network of reading clubs ENGAGE WITH COMMUNITIES Deepen engagement with the Nal’ibali campaign through events, parent action groups
    • Sparking children’s potential through storytelling and reading. Programme Model Parent action groups Training: Reading-for Enjoyment workshops for Cluster Mentors, Partners and the general public Nal’ibali Cluster Mentors and Story Sparkers Network of reading clubs run by supported reading club leaders, volunteers, schools, libraries and partner organizations Nal’ibali + Host Partners
    • Sparking children’s potential through storytelling and reading. Nal’ibali Cluster Mentors In each province, a Nal’ibali Cluster Mentor works with a team of up to 3 Story Sparkers to: • Enlist and support reading club leaders to run reading clubs • Encourage community members to form parent action groups • Conduct workshops to demonstrate and support reading-for-enjoyment good practice • Create a regional/local Nal’ibali presence through community activities and event s on the ground
    • Sparking children’s potential through storytelling and reading. Nal’ibali Training Workshops • How children learn • Why and how to start and run reading clubs • Why storytelling is so important and powerful – how to tell stories • How to encourage and support reading and writing in children of all ages • Learning about different kinds of books and stories • Rhymes, songs, stories and games as foundations for literacy learning • Finding and choosing appropriate books and stories Practical and interactive workshops that cover all aspects of reading for enjoyment:
    • Sparking children’s potential through storytelling and reading. • It’s a relaxed environment. Nobody is forced to come. It’s something you choose to do. • It’s a place where people meet regularly to read & tell stories with children. • They also do other fun activities related to stories and books, like paired reading, drama. • Anyone can be involved: toddlers, children, teens, grandparents, volunteers, caregivers. • Some clubs are big with up to 50 children; others are smaller, where adults host small reading groups with 5-6 children What is a Reading Club?
    • Sparking children’s potential through storytelling and reading. Overview of Nal’ibali Reading Clubs WESTERN CAPE NORTHERN CAPE NORTH WEST FREE STATE LIMPOPO GAUTENG EASTERN CAPE KWAZULU NATAL MPUMALANGAA B C E D Gauteng: 16 clubs – Garankuwa, Attridgeville, Etwatwa, Thembisa, Evaton North, Lakeside, Sebokeng, Vlaakfontein, Moroka, Pimville, Westonaria, Alexandra A Free State: 14 clubs – RocklandsB KZN: 31 clubs – Mpendle, Nongoma and UnderbergC Eastern Cape: 12 clubs – Uitenhage, Port Elizabeth, GrahamstownE Limpopo: 22 clubs – Jane FurseF Western Cape: 26 clubs – Khayelitsha, Nyanga, Mitchell's Plain, Driftsands, Tafelsig, Eastridge, Westridge, Brown's farm, Oceanview, Masiphumelele, Lower Crossroads, Barrydale D F
    • Sparking children’s potential through storytelling and reading. Nal’ibali Programme Partners
    • Sparking children’s potential through storytelling and reading. BOOK PACKS • In partnership with Biblionef, willing donors and publishers, book packs are being distributed to the Nal’ibali demonstration reading club sites. • In 2012, we delivered 1 096 books to research sites and reading clubs. READING MATERIAL • We are also working Little Hands Trust and publishers to create and translate relevant, good-quality reading materials for children in African languages as well as English. Nal’ibali Materials Reading and writing for enjoyment requires regular supplies of storybooks and other resources in appropriate languages.
    • Sparking children’s potential through storytelling and reading. SUPPLEMENTS AND STORIES • In 2012, through our supplements we produced: • 41 bilingual cut- out-and-keep books • 18 other bilingual stories • 43 articles on reading and writing with children TRAINING MANUALS, TIP SHEETS, LITERACY GUIDES • PRAESA produces and translates the following informational resources: • Reading-for-enjoyment training notes • Reading Club Starter and Booster Packs • A take-home guide to reading for enjoyment with Wimpy • Tip sheets and checklists in 6 SA languages Nal’ibali Resources
    • Sparking children’s potential through storytelling and reading. IKHIWILI ELEMENTARY, EASTERN CAPE • Increased interaction between the children themselves • “The older children’s confidence has soared through children who want to hear stories read to them by the ‘clever students’.” – Principal Sisilana Nal’ibali Success Stories ROTARY GONUBIE, EASTERN CAPE • Have delivered 6 000 Nal’ibali supplements to several rural and special schools in the eastern half of the Eastern Cape. • “We deliver 400 every two weeks and have seen how the kids make their books. It’s working.” – John Jansen, Rotary Gonubie
    • Sparking children’s potential through storytelling and reading. THE FAMILY LITERACY PROJECT, KwaZulu-Natal • Run 20 Nal'ibali reading clubs in deep rural KZN • “The children in the clubs read these books together in the session, and then take them home to read with their families,” – Lynn Stefano, FLP Nal’ibali Success Stories WESTONARIA LIBRARY SERVICES, GAUTENG • Have started three reading clubs. • Started Simunye reading club (at Simunye Library) with 14 children. • Grew to 82 registered members within 6 weeks. • "Thank you Nal’ibali who provide the supplements weekly enabling us to host this Programme,” – Righard le Roux, Westonaria Programmes Librarian
    • Sparking children’s potential through storytelling and reading. “The kids we work with through Inkwenkwezi Society love everything about your stories; cutting them out, folding them up, reading them together, and then taking them home to share with their family,” – Nathalia von Witt “We as foundation phase educators want to thank you for your excellent resources. Most of our learners do not own storybooks and this is such a treat for them.” – E.L Jacobs, Head of Department, Laerskool Venterspost “I visited your website and felt encouraged to go an extra-mile. Keep up the great work.” – Cosmas Marodza “Have found Nal’ibali a valuable tool to get the children I work with to read – easy language used children can relate to.” – Zandile Milanjana
    • THANK YOU info@nalibali.org www.nalibali.org www.nalibali.mobi nalibaliSA