BE PREPARED!MANAGING YOUR ORGANISATIONTHROUGH A GLOBAL PANDEMICWorkshop at Asia Media Summit 201328 May 2013: Manado, IndonesiaOpening remarks by Nalaka Gunawardene, Facilitator
This workshop…Seeking to: raise awareness of pandemic issuesand… provide knowledge & tools toenable their stations to keepbroadcasting and serve public inthe case of a fast-breakingpandemic or other transnationalcrisis.
Our coverage: via 4 themes What does a pandemiclook like? Business continuity anddisaster preparedness Broadcasting during apandemic The aftermath: trauma &recovery
Our coverage: 2 types Broadcast content Information sourcing & verification Editorial decisions Ethical dilemmas Collaboration w/ health authorities Broadcast operations: Staying on air, no matter what Keeping staff healthy & motivated Sustaining logistics in crisis times
Communication expertise:Integral to outbreak control“WHO believes it is now time toacknowledge thatcommunication expertise hasbecome an essential outbreakcontrol as epidemiologicaltraining & laboratory analysis…”- WHO Outbreak CommunicationGuidelines, 2005[WHO/CDS/2005.28]Online: http://tiny.cc/OCG2005
The world in tweets…Mapping the Global Twitter HeartbeatFirst Monday journal, May 2013http://tiny.cc/TwtMap
Crying Wolf in the Global Village?Social media have made it much easiertoday than in 2003! Can same means beused to reassure a panicky world?
Disaster warnings in acacophonous world“The proliferation of information andcommunication technologies (ICTs) adds a newdimension to disaster warnings. Having manyinformation sources, dissemination channelsand access devices is certainly better than fewor none. However, the resulting cacophonymakes it difficult to achieve a coherent andcoordinated response…”- Crying wolf over disasters undermines futurewarnings by Rohan Samarajiva & Nalaka Gunawardene,SciDev.Net, 6 February 2013 http://bit.ly/116i6hJ
Challenges: Old & New… How to nurture TRUST (in govts, experts) How best to manage EARLY WARNINGS? When & how to admit UNCERTAINTY? DENIAL vs. PANIC Levels of MEDIA FREEDOM in a country Communication strategies vs Reality Engaging SOCIAL MEDIA (Smart mobs?)
Rules of engagement for today… Main focus: Pandemics/broadcasting Backdrop: crisis/risk communication Everything on the record No topic taboo Stay focused yet flexible Free, open exchange: share, debate ENGAGE!