A2 Media Studies Evaluation - Question 1 (Poster) - Part 4
Evaluation Question 1: (Part 4) How does my poster use, develop orchallenge the conventions of real posters? By Ta ny a McDo n a ld
‘Retribution’ The Poster(and how it conforms to conventions)
Fontswww.dafont.comwww.urbanfonts.comDaFont is an archive of freely downloadablefonts. Fonts are categorized by theme, andcan also be sorted by name, date, andpopularity.Using these websites I found these fontsunder ‘Distorted’, ‘Destroy’, ‘Stencil/Army’‘Trash’ and ‘Graffiti’. I felt that fonts whichlooked like graffiti suited the social realismgenre while the stencil style suited the idea ofprison (and the main characters crimes) andalso suited the thriller genre.I used the red font in my trailer, the orange inmy poster and the green in my magazinecover.
FontsI noticed in the posters I researched that,whether it was social realism or thriller,the titles tended to be bold and blunt.In the ‘Shank’ title there is a clever use ofthe silhouette of a gang member (whereasit may have been presumed that theywould use a graffiti type font to emphasizethe theme of gangs - this was my intentionin my title).In the ‘This is England’ title they have useda font which, while it is bold and neat, isweathered in a way which suggests graffiti.In the ‘Dead Man’s Shoes’ title the boldstyle links with my use of a stencil style inposter.
The NameWhen looking at existing films I noticed that many of the films seemed tohave quite blunt titles which were often only one word.I decided to use ‘revenge’ in some form in the title so I usedwww.thesaurus.com and looked at the other possible words for revenge.These were:animus, attack, avenging, avengment, counterblow, counterinsurgency,counterplay, eye for an eye, fight, getting even, ill will, implacability,malevolence, measure for measure, rancor, repayment, reprisal, requital,retribution, return, ruthlessness, satisfaction, sortie, spitefulness, tit fortat, vengeance, vengefulness, vindictivenessI decided that ‘Retribution’ sounded and looked the best and also fittedthe idea of my ‘film’ the best.
The Original Plan + =My original plan was to have a poster where the maincharacter is looking up and in his shadow is photos of theother characters. I started by having separate photos of a brickwall and then the main character looking up into a lamp,however, when cut together it didn’t come out in a very goodquality, so, I then took a photo of Will in front of the wall anddecided I would edit in the shading. This didn’t work well inediting as the shadows didn’t look real.
The Possible PhotosThese are the photos I considered using after the failure of my first plan. The first idea was to use theknife as a replacement for the black bar they use to hide identity on TV (with the title going most likelyinto the knife). The second and third had pretty much the same idea (The difference being the hood upor down) as I wanted it to resemble the position of ‘hands on your head’ when caught by the Police.
Poster - The ProgressThe above photos show the three main changes which I made to my poster - these involvedchanging the background (the paint splatters and shading), the title (the size and font) and thecredits (which I changed the size and shape of).
Tagline: I decided to use a sentence relevant to the Title: I decided to use afilm rather than a quote or stencil font which is still a rating or award (even splattered and corrupted,though in the trailer I used allowing it to link with theawards in the credits). As a titles in the trailer and the last decision I used drop title in the magazine cover.shadows on the tagline and By using a stencil font I title to make them stand also hoped to further out and also to emphasize emphasize the idea that the the light being shone on position of the figure the character. suggests he is being arrested. Photo: I decided to use ablack and white photo with If I did this poster again,only a hint of colour in the rather than completely handle of the knife - re-doing it I would insteadmaking the colour scheme use this template and of red, black and white instead maybe experiment clear. By using bright red a bit with adding awards or attention is drawn to the actor names or quotes or knife and the title. I used ratings - but some of thepaint splatters to suggest at charm of this poster came the violence in the film from how much space it(which also works with the had (especially as the knife) and I used shading magazine cover had next to around the edges to not no space left). I would also only draw attention to the consider changing the figure but to also echo the tagline as I’m sure there titles in my trailer. are many other Credit Block: I aimed to possibilities for what itmake it small (like it was in could be (whereas, unless all the examples I looked you’ve seen he trailer, thisat) but to also make it red could be considered quite to stand out. vague).