Photo: The photo used has (like all of the poster) a very contrasting Unique Selling Points: Quotes and colour scheme. The silhouette of the main with the axe suggests Ratings which, while small, surround the that his identity is a mystery and you don’t actually know who he is title and stand out against the red (which could also suggest that he could be anyone). background. ColourThe director is Scheme: This highlighted - poster uses the attracting an same colouraudience who scheme as my knows of his poster, other work. however, it uses it in quite a different way - by having a bright red background it Credit Block: greatly The credits emphasizes are tiny (even the violenceby the normal and gore which small is in the filmstandard) and and also acts suggest that as a very bright this poster beacon which was intended would attractto be placed in the eye of a a large place. viewer. Title: The title fits in with the rest of the poster by Photo (continued): The man in the bottom of the photo is using the colour scheme of red, white and black. actually shown (strange in comparison to the silhouette of The boldness of the title stands out and fits with the main figure) and while he is walking with a gun, he the silhouette of the man holding an axe. also seems to be in danger from the main figure.