Brief insights from author Simon Hertnon, compiledspecially for Ko Awatea from his forthcoming book,The Price of Words.   ...
3 | Process   actions for success   3.1 Optimal process   3.2 Think, think, think   3.3 Write-up from an outline   3.4 Bar...
3.1 Optimal process    think first, then write-up    1. Question the impulse or instruction to write    2. Clarify the goa...
3.2 Think, think, think     question, clarify, identify     1. Question the impulse or instruction to write     2. Clarify...
3.2 Think, think, think     question, clarify, identify     1. Question the impulse or instruction to write     2. Clarify...
3.2 Think, think, think     question, clarify, identify     1. Question the impulse or instruction to write     2. Clarify...
3.2 Think, think, think     question, clarify, identify     1. Question the impulse or instruction to write     2. Clarify...
3.2 Think, think, think     question, clarify, identify     1. Question the impulse or instruction to write     2. Clarify...
3.2 Think, think, think     question, clarify, identify     1. Question the impulse or instruction to write     2. Clarify...
3.2 Think, think, think     If you can’t explain it simply,     you don’t understand it well     enough. And you probably ...
3.2 Think, think, think     If you can’t explain it simply,     you don’t understand it well     enough. And you probably ...
3.3 Write-up from an outline     the outline is crucial     1. Question the impulse or instruction to write     2. Clarify...
3.4 Barriers to optimal process     barriers to overcome     1. An outdated ‘more is better’ attitude to information     2...
3.4 Barriers to optimal process     If everything is important,     then ______ is important.
3.4 Barriers to optimal process     phrontistery     noun     - A place for thinking or study
3.5 An approach for today: creativity + space     creativity + space     Use creativity to arrest and engage.     Be conci...
3.5 An approach for today: creativity + space
3.5 An approach for today: creativity + space
simon@nakedize.comAPAC2012@koawatea.co.nz       @koawatea
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Knowledge sharing 3: Process

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Knowledge sharing 3: Process

  1. 1. Brief insights from author Simon Hertnon, compiledspecially for Ko Awatea from his forthcoming book,The Price of Words. Compiled specially for:
  2. 2. 3 | Process actions for success 3.1 Optimal process 3.2 Think, think, think 3.3 Write-up from an outline 3.4 Barriers to optimal process 3.5 An approach for today: creativity + space
  3. 3. 3.1 Optimal process think first, then write-up 1. Question the impulse or instruction to write 2. Clarify the goal and audience Think 3. Identify the optimal message 4. Write-up your draft from your outline 5. Edit your draft against your outline Write-up 6. Proof your draft
  4. 4. 3.2 Think, think, think question, clarify, identify 1. Question the impulse or instruction to write 2. Clarify the goal and audience Think 3. Identify the optimal message 80% 4. Write-up your draft from your outline 5. Edit your draft against your outline Write-up 6. Proof your draft 20%
  5. 5. 3.2 Think, think, think question, clarify, identify 1. Question the impulse or instruction to write 2. Clarify the goal and audience Think 3. Identify the optimal message 80% 4. Write-up your draft from your outline 5. Edit your draft against your outline Write-up 6. Proof your draft 20%
  6. 6. 3.2 Think, think, think question, clarify, identify 1. Question the impulse or instruction to write 2. Clarify the goal and audience Think 3. Identify the optimal message 80% 4. Write-up your draft from your outline 5. Edit your draft against your outline Write-up 6. Proof your draft 20%
  7. 7. 3.2 Think, think, think question, clarify, identify 1. Question the impulse or instruction to write 2. Clarify the goal and audience  brief Think 3. Identify the optimal message 80% 4. Write-up your draft from your outline 5. Edit your draft against your outline Write-up 6. Proof your draft 20%
  8. 8. 3.2 Think, think, think question, clarify, identify 1. Question the impulse or instruction to write 2. Clarify the goal and audience  brief Think 3. Identify the optimal message 80% 4. Write-up your draft from your outline 5. Edit your draft against your outline Write-up 6. Proof your draft 20%
  9. 9. 3.2 Think, think, think question, clarify, identify 1. Question the impulse or instruction to write 2. Clarify the goal and audience  brief Think 3. Identify the optimal message  outline 80% 4. Write-up your draft from your outline 5. Edit your draft against your outline Write-up 6. Proof your draft 20%
  10. 10. 3.2 Think, think, think If you can’t explain it simply, you don’t understand it well enough. And you probably didn’t write an outline! Albert Einstein
  11. 11. 3.2 Think, think, think If you can’t explain it simply, you don’t understand it well enough. And you probably didn’t write an outline! Albert Einstein
  12. 12. 3.3 Write-up from an outline the outline is crucial 1. Question the impulse or instruction to write 2. Clarify the goal and audience  brief Think 3. Identify the optimal message  outline 80% 4. Write-up your draft from your outline 5. Edit your draft against your outline Write-up 6. Proof your draft 20%
  13. 13. 3.4 Barriers to optimal process barriers to overcome 1. An outdated ‘more is better’ attitude to information 2. Lack of writing training 3. No optimal process ‘checklist’ 4. No time to think 5. No place to think
  14. 14. 3.4 Barriers to optimal process If everything is important, then ______ is important.
  15. 15. 3.4 Barriers to optimal process phrontistery noun - A place for thinking or study
  16. 16. 3.5 An approach for today: creativity + space creativity + space Use creativity to arrest and engage. Be concise to leave space for your audience to occupy so they have room to reflect and invest as they develop their personal response.
  17. 17. 3.5 An approach for today: creativity + space
  18. 18. 3.5 An approach for today: creativity + space
  19. 19. simon@nakedize.comAPAC2012@koawatea.co.nz @koawatea
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