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Adtech Tokyo, Presentation by Jonny Shaw

by naked comms on Oct 28, 2010

1,283 views

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Business & Mgmt

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content digital marketing gaming advertising platform

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Anthony Dever , Senior Digital Planner at Whybin \ TBWA \ Tequila 9 months ago

Adtech Tokyo, Presentation by Jonny Shaw — Presentation Transcript

Text HELLO, IM A GAMER...
Text ... AND A GAIJIN
Text GET YOUR HEAD OUT OF THAT SILO
Text JAPANESE GAMES ARE WAY, WAY BEHIND “I look around Tokyo Game Show and everyone’s making awful games. Japan is at least ﬁve years behind” - Keiji Inafune
Text AND MARKETING IS EVEN FURTHER
ROCKSTAR GAMES ARE ON Text A DIFFERENT LEVEL
AND MICROSOFT IS WAY COOLER Text THAN APPLE OR GOOGLE METACRITIC SCORE LIMBO: 90 | SUPER MEAT BOY: 90
Text MULTIPLAYER BETAS ARE CONSUMER ENGAGEMENT EVENTS LIKE NOTHING MARKETING HAS EVER SEEN
FARMVILLE Text SHOULD HAVE BEEN MADE BY UNILEVER OR P&G (BTW IT’S 5 TIMES BIGGER THAN MIXI)