Emerging shifts in customer consciousness, cultural, economic and technological trends
related to sustainability are forcing brands to think differently. Conscious customers with their money and power determine the path brands have to take.
The significance and popularity of behavior change content becomes more considerable
as sustainable advocates such as Sustainable Brands and triplepundit have a special section on behavior change. The common point among all these articles is the future of innovation is behavior change, changing consumer perception.
Therefore, this study focuses on guiding principles for brands to empower customers in adopting sustainable behaviors by creating meaningful experiences for them.
Designer believes creating meaningful experiences requires innovative engagement and valuable relationships between users and products.