NDU Term Paper | Medium Analysis - Annahar - Presentation Transcript
Medium Analysis
“Annahar News Paper”
By:
Naja Faysal
Presented to:
Mr. Elie Karout
ADM 341
NDU
Spring 2005
Annahar Newspaper: “a medium that worth analysis”.
It starts in August 4, 1933. It is now aged 72 years by August 2005. It earns a
wide respect and readership from the Lebanese population. Annahar is a political
newspaper that cares about the people’s rights and justice. It has been leading the
Lebanese public opinion towards freedom and democracy. Annahar newspaper has not
just been a political newspaper but also it published several supplements: in 1992; “Al-
Mulhak” was the first supplement published covering cultural events. The second
supplement “Al-Dalil” was also published and was leisure oriented. Another supplement
was targeted youth: “Nahar Al Chabab” was published to encourage young Lebanese to
appreciate their country and involve themselves in its political and social life. The fourth
supplement was “Nahar Al-Riyada Wal Tasliya” was the first sports newspaper
supplement in Lebanon. It covers the growing interest of the young generation in sports
and draws them to read the newspaper. Another supplement scheduled for October is
“Houkouk al-Nas”. This supplement is a forum for the people in which they can submit
legal cases which will be discussed by a panel lawyers who will clarify their legal rights.
In addition to supplements which reflect a positive image of the newspaper’s prosperous,
Annahar has gained lots of national and international awards. “International Press
Awards” was one of the important awards in 1993.
Mission statement and corporate identity:
“Our ambition is, for the years to come - sixty? -Hundred? Who knows?
that those who join us as we grow, feel that we're adding to their life, every day of every
year a stock of knowledge, yes, but more so: the accumulated experience and wisdom not
of those who produced sixty years of "papers", but of those whose aspirations, sufferings,
tribulations and joy are here innocently recorded. And, most of all, the record of those
whose achievements made it possible for us to belong to the
community of the free.” Ghassan Tueini
Annahar has a high reputation in the Lebanese society because of the image Annahar
built all over 72 years. Tueini family has gained respect from the Lebanese population
due to the political positions the newspaper has been taking regarding patriotism.
Annahar newspaper always struggle for freedom and independency of Lebanon, it is
perceived to be the voice of the Lebanese populations regarding their political, social, and
economical life.
Programs and grids:
Annahar news paper has two types of publishing:
Printed edition
Electronic edition
The content is the same but the readership differs.
Annahar newspaper consists of:
اﻟﺼﻔﺤﺔ اﻟﺮﺋﻴﺴﻴﺔ - اﻟﺼﻔﺤﺔ اﻻوﻟﻰ- ﻣﺤﻠﻴﺎت ﺳﻴﺎﺳﻴﺔ - ﻣﻨﺒﺮ - اﻟﻌﺮب و اﻟﻌﺎﻟﻢ - ﺁﻓﺎق و اﺑﻌﺎد - اﻗﺘﺼﺎد ﻣﺎل
- اﻋﻤﺎل - ﻗﻀﺎﻳﺎ اﻟﻨﻬﺎر - ﻣﻘﺎﻻت - ﺑﻴﺌﺔ و ﺗﺮاث - ﻣﻔﻜﺮة - ادب ﻓﻜﺮ ﻓﻦ - ﺗﺮﺑﻴﺔ و ﺷﺒﺎب - ﻣﺪﻧﻴﺎت اﺟﺘﻤﺎﻋﻴﺎت
.وﻓﻴﺎت - رﻳﺎﺿﺔ
The supplements are:
1. Al-Dalil
2. Nahar Al Chabab,
3. Nahar Al-Riyada Wal Tasliya
4. Houkouk al-Nas
The electronic version of Annahar newspaper can be reached through the internet on the
address: www.annahar.com. This website consists of:
ﺃ ﻗﺴﺎﻡ ﺍﻟﻤﻭﻗﻊ ﺍﻟﺭﺌﻴﺴﻴﺔ
1. ﺍﻟﺼﻔﺤﺔ ﺍﻟﺭﺌﻴﺴﻴﺔ ﻟﻠﻤﻭﻗﻊ
2. ﻤﻭﻗﻊ ﺠﺭﻴﺩﺓ ﺍﻟﻨﻬﺎﺭ ﻭﻤﻼﺤﻘﻬﺎ
Black & 4
Place size 2 colors
white colors
BOTTOM EAR PANEL 5.5cm x 2 col 300 375 450
PANEL 11.5 x 2 col or 5.5cm x 4 col 700 875 1050
17.5cm x 2 col or 5.5cm x 6
PANEL 1050 1300 1575
col
11.5cm x 4 col or 5.5cm x8
PANEL 1400 1750 2100
col
11.5cm x 6 col or 17.5cm x
PANEL 2100 2625 3150
4
PANEL 11.5 x 8 col 2750 3500 4150
PANEL 17.5cm x 6 col 3150 3950 4750
17.5cm x 8 col (Unique
PANEL - - 8000
position)
Black & 4
Pages cm/col 2 colors
white colors
Local Pages (2) 18 22.5 27
Local pages (2-3-4-5-6-
18 - -
7)
Local pages (2) Full
40 40 40
Page
Double Central Page - - 50
Arab & International
16 - -
News
Next to last page 16 20 24
Last page 18 22.5 27
4
Place size Black & white 2 colors
colors
TOP EAR PANEL 5.5cm x 2 col 250 300 350
FIRST PAGE 18 22.5 27
Double Central Page
4
Pages cm/col Black & White 2 colors
colors
Second Page 14 17.5 21
Economics 18 - -
Double Central Page - - 50
Environment 14 - -
Continued first page 14 - -
Culture 12 - -
Education 12 - -
Classified 16 - -
Obituaries 12 - -
Sports 12 15 18
Last Page 20 25 30
Black & White : negatives color
Films
separation : 4 colors
plus100% on the normal rate for the 1'st
Texte or layout (more then 10cm/col)
insertion
Additional 10% for the Local Political
Prefered Placement
pages specification (2,3,4,5,6,7)
Minimum Dimension 5cm x 1col
All Classified Ads published on the net are subject to an additional 20%
on the price list
All political or legal texts (Advertisement) are subject to double rate
$US $US
Framed (cm/col) 16
minimum 5cm x 1col) 80
Additional line in
Line/col in LL
LL
Chou'oun al baladat wa'l
50 000 5 500
ssObituaries
Classified ads 20 000 5 500
Pages Black & white
cm/col Timing
in $US
one
month
Municipalities 6x4 6 000 without
the
Mondays
Baladyat 5x8 6 000 1 month
Environment 5x8 6 000 1 month
Culture / Education 5x8 4 000 1 month
Last / Top 12.5 x 8 2 500 Monday
one
month
Cartoons 12.5 x 2 8 000 without
the
Mondays
Agenda & Games 2x8 2 500 1 month
$US
Exterior Cover 3 500
Interior Page 3 000
Interior Page (2 colors) 2 300
Black & White Page 1 500
Cm/col 4 colors 18
Cm/col 2 colors 14
Cm/col Black & White 10
• Pre-payment by a bank transfer to the order of Press Media Tamam
SAL
• Agency Commission :15%
• Preferential position : 10% premium
• Non ready artwork: 50% premium
• Booking orders and Negative films must be in hands one week prior to
publishing date
• Publishing space is confirmed according to space availabilities
• An-Nahar is published seven days a week
CIRCULATION COPIES
Bookshops & Stands 35,000
Paid Subscriptions 2,000
Free Subscriptions 2,500
TOTAL LEBANON 39,500
Arab & Foreign Countries 5,500
TOTAL CIRCULATION 45,000
MECHANICAL DATA
Column width: 4 cm
Space between columns: 0.5
Trim size: Height 58 cm - width 38 cm cm
Printed Area: Height 52.5 cm - width: 35.5 cm Printing Process: rotative
Number of columns: 8 offset
Art Work: negatives screen
80/85
Target Audience:
Annahar target audience is mainly people above thirty years old, but the internet version
is encouraging younger people to read the newspaper. Annahar readers are mostly from
the Christian society, where Islam readers are divided into several newspapers. Moreover,
Annahar readers are almost those within a high level of living; people with a high income
and high education. Political positions should also be taken in consideration, where
Annahar meets the political standards of people supporting “Al-Maarada” parties.
Annahar is a valuable medium for advertising; advertising in Annahar can be a
great opportunity for brands that fits with the readers of Annahar, where the brand will be
related with the high reputation Annahar earns and will create a wide awareness in the
educated, and wealthy Lebanese population.
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