NDU Term Paper | Media Planning - Point C


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NDU Term Paper | Media Planning for a brand named "Point C" by Naja Faysal

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NDU Term Paper | Media Planning - Point C

  1. 1. 7/7/2006 1
  2. 2. Point C Innovative Elevator full service advertising agency 7/7/2006 2
  3. 3. Mission Statement & Identity “Started Recently With Enthusiasm…” Point C is not only an advertising agency, it is an integrated agency where you can reach your audience through many channels - not just advertising. Our integrated approach ensures consistency of message in all areas of communication. 7/7/2006 3
  4. 4. Mission Statement & Identity As Elevators, we lift our clients with innovative communications, where reaching the top doesn’t stop us in maintaining our client’s success. We enjoy the success of our brands preventing them the harsh of climbing the stairs and the risk of falling down. “Point C” ’s energy is derived from the soul of our young but qualified team with the combination of modern technologies to be always new, and up-to-date in meeting client’s standards. 7/7/2006 4
  5. 5. Mission Statement & Identity The only difference is that “Point C” is a one-way direction Elevator… We struggle not to go down… 7/7/2006 5
  6. 6. Core Values Responsibility: Responsible for the Success of Our Client and the success of the Entire Team. Sense of family: We Respect and Support one another. Self respect: We take pride in Ourselves and in Our Work. Integrity: we must be Open and Honest, deliver on promises and act in a Fair and Ethical manner. Achievement: Win, Grow and Prosper 7/7/2006 6
  7. 7. Strategic + Creative = Results. We merge Strategic marketing with smart Creative execution to produce measurable Results. We offer big-agency capabilities but maintain the responsiveness, flexibility and enthusiasm often missed at larger firms. 7/7/2006 7
  8. 8. Capabilities Branding & Advertising Direct marketing Public Relations Media planning Media buying Internet marketing Sales promotion Sponsorship marketing Strategic planning & Crises management 7/7/2006 8
  9. 9. Since we are new in the market with budget limitations we use research firms, design companies, and web development firms to assist our work. 7/7/2006 9
  10. 10. Departments Planning & Research Client servicing Creative Administrative 7/7/2006 10
  11. 11. Planning & Research Department The Account Planner The Media Planner The Media Buyer The Sales Promotion Team 7/7/2006 11
  12. 12. Client Servicing Department es Senior Account Senior Account su gi c Is Handlers Handlers tr ate S Client Point C ues Iss cti cal Junior Account Junior Account Ta Handlers Handlers 7/7/2006 12
  13. 13. Senior Account Handlers Are responsible in contacting clients on strategic issues. 7/7/2006 13
  14. 14. Junior Account Handlers 1.Account Director 2.Account Manager 4.Account Executive 7/7/2006 14
  15. 15. Creative Department Creative Director Creative Manager Control Creative Unit Production Unit 7/7/2006 15
  16. 16. Creative Unit Art Director TV, Radio, & Print Commercial’s Concept Copy Writer Production Artist Implementation 7/7/2006 16
  17. 17. Production Unit TV/Radio Producer Production Houses Print Production Film Processing Manager & Printing Houses 7/7/2006 17
  18. 18. Control The Traffic Control Creative Department & Account Handlers Financial Department 7/7/2006 18
  19. 19. Administrative Department Consists of: The Human Resources Manager The Financial Department 7/7/2006 19
  20. 20. We struggle to keep “point C” an Innovative Elevator and that’s not easy, since in the world of advertising there is always error but on the other side, it is a great challenge and makes us responsible to make what is almost perfect… 7/7/2006 20
  21. 21. Presentation Done By: Mr. Naja Faysal CEO of “Point C” Advertising 7/7/2006 21
  22. 22. Thank You 7/7/2006 22