Middle East Online Scene Study By Starcom Mediavest Group

The InternetAbout us

Numbers & Figures

Demographics

Expenditures

Why Advertise

Advertising models

Net Advantage Web Portals

Outline …

Facts & Figures

World Wide … 1,114,274,426 currently online Source: Internet World Stats, 2007 World/Region Internet Usage (2007) Population (2007 Est.) Population (%) of World Usage Growth 2002 - 2007 (%) Population (Penetration) World Users(%) Africa 33,334,800 933,448,292 14.2% 638.6% 3.6% 3.0% Oceanic/Australia 18,439,541 34,468,443 0.5% 142% 53.5% 1.7% Middle East 19,424,700 193,452,727 2.9 % 491.4 % 10.0 % 1.7 % The Americas 329,574,095 891,144,645 15.6 % 161.2 % 37.0 % 29.5 % Europe 314,792,225 809,624,686 12.3 % 199.5 % 38.9 % 28.3 % Asia 398,709,065 3,712,527,624 35.8 % 248.8 % 10.7 % 35.8 % World Total 1,114,274,426 6,574,666,417 100.0 % 208.7 % 16.9 % 100.0 %

Top 15 Countries … Source: Internet World Stats, 2007 # Country or Region DSL Broadband Internet Users Population Source and Date Subscribers Latest Data ( 2007 Est. ) of Usage Data 1 United States 33,900,000 199,861,345 (70%) 293,271,500 Nielsen/NR/Feb0.5 2 China 25,800,000 94,000,000 (10%) 1,288,307,100 CNNIC - June/04 3 Japan 12,739,564 66,586,234 (67%) 127,853,600 Nielsen//NR Nov./04 4 Korea, (South) 14,000,000 34,120,000 (67%) 51,300,989 I.C.Ministry - April/07 5 Germany 5,950,000 46,455,814 (61%) 82,633,200 Nielsen//NR Oct./04 6 France 5,253,000 24,803,250 (50%) 60,011,200 Nielsen//NR Oct./04 7 Italy 3,680,000 28,610,000 (52%) 57,987,100 C.I.Almanac - Dec/03 8 United Kingdom 3,335,000 34,874,469 (62%) 59,595,900 Nielsen//NR Oct./04 9 Taiwan 2,900,000 11,602,523 (60%) 22,689,300 Nielsen//NR June/01 10 Canada 2,568,351 20,450,000 (68%) 31,846,900 C.I.Almanac - Dec/03 11 Spain 2,227,805 14,095,951 (44%) 41,895,600 Nielsen//NR Oct./04 12 Brazil 1,633,700 18,660,650 (17%) 179,383,500 Nielsen//NR Oct./04 13 Netherlands 1,552,000 10,806,328 (73%) 16,254,900 Nielsen//NR Oct./04 14 Belgium 983,000 3,769,123 (49%) 10,402,200 Nielsen//NR Apr./02 15 Australia 910,000 13,410,833 (70%) 20,275,700 Nielsen//NR Oct./04

MENA … 32Million currently online Source: Internet World Stats, 2007 According to Madar Research, 2007: 40 Million Users Middle East / North Africa Internet Usage (2007) Population (2007 Est.) MENA Region Total M.E. 19,424,700 193,452,727 North Africa 12,678,000 153,156,098 Total MENA 32,102,700 346,608,825 Rest of the World 108,2171726 6,228,057,592 World Total 1,114,274,426 6,574,666,417

M.E. Countries … Source: Internet World Stats, 2006 According to Madar Research, 2007: Saudi 4.5M Users MIDDLE EAST Population Usage, in Internet Usage, % Population (%) of Use Growth ( 2007 Est. ) 2000 2007 (Penetration) M.E. (2000-2007) Bahrain 738,874 40,000 155,000 21.00% 0.80% 287.50% Iran 70,431,905 250,000 7,500,000 10.60% 38.60% 2900.00% Iraq 27,162,627 12,500 36,000 0.10% 0.20% 188.00% Jordan 5,375,307 127,300 629,500 11.70% 3.20% 394.50% Kuwait 2,730,603 150,000 700,000 25.60% 3.60% 366.70% Lebanon 4,556,561 300,000 700,000 15.40% 3.60% 133.30% Oman 2,452,234 90,000 285,000 11.60% 1.50% 216.70% West Bank 3,070,228 35,000 243,000 7.90% 1.30% 594.30% Qatar 824,355 30,000 219,000 26.60% 1.10% 630.00% KSA 24,069,943 200,000 2,540,000 10.60% 13.10% 1,170.00% Syria 19,514,386 30,000 1,100,000 5.60% 5.70% 3566.70% UAE 3,981,978 735,000 1,397,200 35.10% 7.20% 90.10% Yemen 21,306,342 15,000 220,000 1.00% 1.10% 1366.70% TOTAL M.E 193,452,727 3,284,800 19,424,700 10.00% 100.00% 491.40%

N. African Countries … Source: Internet World Stats, 2007 According to Madar Research, 2007: Egypt 8.0 M Users NORTH AFRICA Population Internet Users Internet Users, % Population (%) Users Use Growth ( 2007 Est.) 2000 2007 (Penetration) N.Africa ( 2000-2007 ) Algeria 33,506,567 50,000 1,920,000 5.70% 5.80% 3740.00% Egypt 72,478,498 450,000 5,000,000 6.90% 15.00% 1011.10% Libya 6,293,910 10,000 205,000 3.30% 0.60% 1950.00% Morocco 30,534,870 100,000 4,600,000 15.10% 13.80% 4500.00% Tunisia 10,342,253 100,000 953,000 9.20% 2.90% 853.80% TOTAL N. AFRICA 153,156,098 710,000 12,678,000 5.10% 100.00% 750.00%

Demographics MENA

By Gender … Arab World Western World Source: CommerceNet / Nielsen Media Research, 2004

Nationality … Source: NFO / ITP research 2005

Age … Source: NFO / ITP research 2005

Online Expenditures

Source: Price WaterHouse Cooper LLP 2005

$11.4BB estimated by end of 2005

$16.1BB Projected by end of 2009

World Wide … USD in Billions On going growth Projected 16.1BB In 2009

USD in Millions Source: Madar Research 2007

$19.2M estimated till end of 2006

MENA …

Advertising Channels … Source: Madar Research 2006

Increasing demand on brand-content

Association i.e. sponsorship activities

Market Sectors … Source: Madar Research 2006

Telecoms & Banks now lead the

Online industry

Why Online…!

Advertising is a means for getting information about your product or service to the buying public:

Address your ad to a typical customer

There must be a feeling of urgency or excitement for the buyer

There must be a list of benefits

The customer must be told what to do

Advertising … Reach Cost Effectiveness Interactivity Creativity

Online = Traffic 32,000,000

Start a dialogue with your consumer : Ability for instant feedback…users active and never passive on the web

Educate them thoroughly : Unrestricted space; real time and open 24/7

Fresh, Young & innovative : new medium, creative interactive ads, highly flexible activities; currently absorbing all trend setters.

Bull’s Eye : can target users down to very specific niche groups, broken down by country, age, gender, occupation, interests …etc. Effective and precise targeting reduces the spill over effect

U pay for exactly what u get: No zapping effects. If they do not see your ad, you do not pay!

The Edges …

Advertising Models…!

To the right audience … Sponsorship’s Average CTR: 0.11% 13,165 Clicks

Color it your way … Sponsorship’s Average CTR: 0.85% Campaign Average CTR: .0.95% 11,103 Clicks 6,122 Clicks

The perfect match … Campaign’s Average CTR: 5.90% HawaaWorld Average CTR: 4.21% 16,072 Clicks

Online… Completes the Media Mix… don’t miss out

- Monthly Traffic: 120 Million impressions

Males: 76% - Females: 24% …………………………

KSA : 18% Kuwait : 09%

UAE : 10% GCC : 07%

Egypt : 08% Others : 48% …………………..

27% : 20 – 25 Yrs

38% : 26 – 34 Yrs

35% > 35 Yrs

180,000 Registered Users

Males: 92% - Females: 08% …………………………

UAE : 08% GCC : 12%

Egypt : 15% Others : 05% …………………..

12% : 20 – 25 Yrs

59% : 26 – 34 Yrs

29% > 35 Yrs

- Monthly Traffic: 8.3 Million impressions

Males: 88% - Females: 12% …………………………

UAE : 49% GCC : 18%

Others : 06% …………………..

24% : 20 – 25 Yrs

42% : 26 – 34 Yrs

34% > 35 Yrs

Males: 87% - Females: 13% …………………………

UAE : 08% GCC : 28%

Egypt : 10% N. Africa : 12%

Others : 10%

………………… ..

27% < 19 Yrs

38% : 20 – 25 Yrs

19% : 26 – 34 Yrs

16% > 35 Yrs

Site Launched Last week of April 2007

Marketing/Promotional Activities:

TV Program on Al Majd Network

Cross Advertising online Campaigns

Full page ads in Gulf Autos Magazine

Males: 08% - Females: 92% …………………………

UAE : 09% GCC : 13%

Others : 02%

………………… ..

07% < 19 Yrs

33% : 20 – 25 Yrs

41% : 26 – 34 Yrs

19% > 35 Yrs

Males: 12% - Females: 88% …………………………

UAE : 09% GCC : 04%

Egypt : 54% N. Africa : 04%

Others : 02%

………………… ..

16% < 19 Yrs

28% : 20 – 25 Yrs

39% : 26 – 34 Yrs

16% > 35 Yrs

Males: 44% - Females: 66% …………………………

UAE : 18% GCC : 18%

Egypt : 08% Others : 4% …………………..

34% < 19 Yrs

22% : 20 – 25 Yrs

24% : 26 – 34 Yrs

09% > 35 Yrs

AlSaha.com

Males: 72% - Females: 28% …………………………

UAE : 18% GCC : 11%

Others : 30%

………………… ..

22% < 19 Yrs

39% : 20 – 25 Yrs

22% : 26 – 34 Yrs

17% > 35 Yrs

Males: 68% - Females: 32% …………………………

UAE : 19% GCC : 18%

Others : 07%

………………… ..

22% < 19 Yrs

43% : 20 – 25 Yrs

21% : 26 – 34 Yrs

35% > 35 Yrs

N/A Registered Users

Site Launched Last week of March 2007

Marketing/Promotional Activities:

Cross Advertising online Campaigns

TV Campaign on MBCTV channels

Saloonat.com

Middle East Online Scene Study By Starcom Mediavest Group

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