Marketing Communications Guidelines Targeting Youth

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    6 Favorites

    Marketing Communications Guidelines Targeting Youth - Presentation Transcript

      • January 10, 2006
      Youth Proposition
    1. Our Starting Point we should play it safe
    2. Our Starting Point Discussed & deliberated on how to position
    3. What we have today! Brand Proposition Creative orientation Youth Interest
    4. Today we'll not just talk about Advertising! We'll talk about... Youth Experience!
    5. When we talk to segments… We should not be Product Driven We should be Need Driven & Emotionally Engaging
    6. We should redefine Brand Experience… Engaging consumers via their passion and lifestyles. Borrowed Content Owned Content
      • SPONSORSHIPS
      We should redefine Brand Experience… ACTIVATION OWN CONTENT & MEDIA Owned Content Borrowed Content MEDIA & ENTERTAINMENT
    7. Proposition
      • Mass driven
      • Price Driven
      • Modern brand
      • Its ME
      • Experience Driven
      • Iconic brand
      FROM TO For Youth appeal…we will be seen!
    8. The balancing act!
      • Traditional Lifestyle -------------OR-----------Liberal Lifestyle
      • Eastern Values System --------OR ----------Western Value System
      • Family Orientation ---------------OR --------- Friends Orientation
      • Group Goals ----------------------OR ---------- Individual Goals
      • Local Community -----------------OR ---------- Regional/Global Stage
      • Conformity --------------------------OR ---------- Rebellious Freedom
      • Nationalistic ------------------------ OR ---------- Pan Arabic
    9. Youth Icons A rebel with a cause Stylish, fashion icon & socially active An image of modernity, yet still rooted.
    10. SELF EXPRESSION REBEL SELF AFFIRMATION AMBITION ADVENTOUROUS OPTIMISIM CHANGE CONTENT Segment Map Positive, Motivated Bright& Real
    11. Optimism Is a Mindset Ambition Is the fuel that Ignites the will to live & move ahead in life Proposition Hierarchy Positive Change is a desire that acts as a catalyst
    12. Youth Proposition is distinct from any other target group & can be leveraged on all communication channels
      • Consumer Insight
      • “ My ambitions defines my destiny”
      The Proposition Enable every Saudi Youth to carve out a destiny that transforms his life Brand Vision
    13. 360 degrees Brand Experience! Youth Lifestyle & interest TV & RADIO PRESS & OOH CONTENT & OFFERINGS 360 degree Product PACKAGING YOUTH STORE SPORTS MARKETING ACTIVATION IN-STORE EVENTS ROADSHOWS
    14. What’s in a name!
    15. Family Culture Religion Values…! … play an Important Role
    16. Cruising & Socializing Limited Avenues…
    17. Boredom Constrained Innate feeling of…
    18. Yes… they have a Life… & we have to be a part of this life!
    19.  
    20.  
    21.  
    22.  
    23.  
    24.  
    25.  
    26.  
    27.  
    28.  
    29.  
    30.  
    31.  
    32.  
    33.  
    34.  
    35.  
    36.  
    37.  
    38. Creative !
    39. Creative Executions Ambition Get More Emotionally Engaging & Giving Tangible Benefits! What's Next Taking our Creative further!
    40. Youth Icons - Ambitions
    41.  
    42.  
    43.  
    44.  
    45.  
    46.  
    47.  
    48. Don’t miss Sportssssssssssssssssss
    49.  
    50.  
    51.  
    52.  
    53.  
    54.  
    55.  
    56.  
    57.  
    58.  
    59.  
    60.  
    61.  
    62.  
    63.  
    64.  
    65.  
    66.  
    67.  
    68.  
    69.  
    70.  
    71.  
    72. We are full of life and power
    73.  
    74.  
    75.  
    76.  
    77.  
    78.  
    79.  
    80.  
    81. E-Gaming
    82. E - GAMING!!
    83. What’s E-Gaming ? is a scene where it doesn't matter how young you are, how big you are or what you look like... It's all about the skills..! Old Enough To Know How & Young Enough To Dare..!
    84.  
    85. Thank You!!!

    + Naja FaysalNaja Faysal, 2 months ago

    custom

    442 views, 6 favs, 1 embeds more stats

    Marketing Communications Guidelines Targeting Youth more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 442
      • 441 on SlideShare
      • 1 from embeds
    • Comments 0
    • Favorites 6
    • Downloads 0
    Most viewed embeds
    • 1 views on http://dormantmarketing.blogspot.com

    more

    All embeds
    • 1 views on http://dormantmarketing.blogspot.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories