Beirut World Book 2009 Strategy Organizational Plan

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Beirut World Book 2009 Strategy Organizational Plan

Beirut World Book 2009 Strategy Organizational Plan

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  • 1. Beirut World Book Capital - 2009 Strategy and Organisational Plan Ministry of Culture Republic of Lebanon December 2008
  • 2. Table of contents Page Title 5 Executive Summary 7 Background Information 7 Beirut, Chosen by UNESCO as the World Book Capital - 2009 8 The Managerial Culture of Beirut World Book Capital - 2009, an integral part of the Ministry of Culture Vision 9 Mission Statement 10 Approach 11 Key Messages 13 Activities 14 I) Promoting Beirut World Book Capital Year 16 II) The Media Policy Starting Point: The coverage of Beirut World Book Capital Year as a priority of the Ministry of Culture Target: The Beirut World Book Capital Year as a priority of the Lebanese Media 18 III) The Beirut World Book Capital Year, an Invitation for Partnership with Civil Society, the Private Sector and Embassies 21 IV) The Beirut World Book Capital Year, a Turning Point to Ensure Sustainable Cultural Development through Continuous Partnership with Ministries 23 V) The Cultural Challenge: Making the Cultural Face of Beirut the predominant one in Public Life 24 VI) The Economic Challenge: Supporting Culture as a Viable Economic Sector 25 VII) Ensuring Interaction between Management and Communication: Efficient Management of the Beirut World Book Capital Year and continuous Information Supply to the Public 27 Communication Tools 28 Management Modalities 29 Communication Languages 30 Visibility Guidelines 31 Timeframe 32 Sources and Principles of Funding 34 Conclusion 35 Annexes 35 Annex I Beirut World Book Capital Year Logo 36 Annex II Website of Bogota, World Book Capital for 2007 37 Annex III Website of Beirut World Book Capital - Site Map 38 Annex IV, V & VI A Sample of Promotional Material 41 Annex VII Mechanism ensuring a minimum of Project Quality Control 43 Annex VIII Mechanism guaranteeing the Implementation of financed Projects 45 Annex IX Management Team of Amsterdam, World Book Capital for 2008 46 Annex X Proposed Management Team for Beirut World Book Capital Year
  • 3. Beirut World Book Capital - 2009 Strategy and Organisational Plan Executive Summary “World Book Capital” is a title bestowed upon a city by UNESCO in recognition of the quality of its programs to promote books and reading and the dedication of all players in the book industry. Until now, eight cities have been designated as World Book Capitals. Beirut will be the ninth in 2009. Our approach for this occasion is based on an advanced managerial vision: a supportive Ministry of Culture, acting as a regulatory authority for cultural activities, aiming at motivating all cultural organizations - in brief, aiming at creating a cultural dynamic at the national level. - In this context, breaking with the tradition of the Ministry with regard to the selection of projects, the Ministry of Culture will give exceptional approval to all the projects concerned with the Beirut World Book Capital Year and will propose the necessary adjustments where needed so as to fit best the objectives of the event. - The Ministry of Culture will adopt a partnership approach, seeking as many partners as possible: ministries, embassies, etc. It will ensure the widest possible participation of cultural associations, NGOs, and intellectuals during Beirut World Book Capital Year. 5 This strategy is intended as a framework for the cultural, communication and visibility activities related to Beirut World Book Capital Year. It mainly presents the objectives, the key messages, the activities and the timeframe of Beirut World Book Capital Year. Finally, it specifies the required communication tools, the management modalities, the working mechanism of the committees to be created and the budget. The preparation phase for the Beirut World Book Capital Year runs from September 2008 to March 2009. The operational phase starts in 23 April 2009 and ends in 23 April 2010. A set of activities is detailed in this strategy, all of which can be grouped under the following headings: I) Promoting Beirut World Book Capital Year II) Defining a Media Policy, emphasizing the coverage of Beirut World Book Capital Year as a Priority and targeting Beirut World Book Capital Year as a Priority of the Lebanese Media III) Beirut World Book Capital Year, an Invitation for Partnership with Civil Society, the Private Sector and Embassies
  • 4. Beirut World Book Capital - 2009 Strategy and Organisational Plan IV) Beirut World Book Capital Year, a Turning Point to Ensure Sustainable Cultural Development through Continuous Partnership with Ministries V) The Cultural Challenge: Making the Cultural Face of Beirut the Predominant one in Public Life VI) The Economic Challenge: Supporting Culture as a Viable Economic Sector VII) Ensuring Interaction between management and communication: Efficient Management of the Beirut World Book Capital Year and a continuous supply of Information to the Public. The Strategy also defines our vision for Beirut World Book Capital Year, mainly based on a call for partnership with civil society, the private sector, embassies and other ministries. The Ministry of Culture considers the Municipality of Beirut as its main partner for Beirut World Book Capital Year. If no substantial change occurs in cultural and educational fields after Beirut World Book Capital Year, then the success of the event would have been limited to promotion and marketing. To avoid 6 this, the Ministry of Culture is looking to implement a strategy for sustainable cultural development. A number of selected ministries will be invited to be its partners to achieve this goal. The Strategy includes relevant examples of the experiences of other countries previously designated as World Book Capitals. Its aim is to provide a clear vision for the organisation of this event as well as to gain the necessary support and to ensure proper lobbying for its success. Tammam Salam Minister of Culture
  • 5. Beirut World Book Capital - 2009 Strategy and Organisational Plan Background Information Beirut, Chosen by UNESCO as the World Book Capital - 2009 World Book Capital is a title bestowed upon a city by UNESCO in recognition of the quality of its programs to promote books and reading and the dedication of all players in the book industry. The success of World Book and Copyright Day, launched in 1996, encouraged UNESCO to develop the concept of World Book Capital City, selecting Madrid as the Capital for 2001. This proved to be yet another success and, as a result, UNESCO's General Conference resolved to make the designation of a World Book Capital City an annual event. To date, the following cities have been designated as World Book Capitals: • Madrid (2001) • Alexandria (2002) • New Delhi (2003) • Antwerp (2004) • Montreal (2005) • Turin (2006) 7 • Bogotá (2007) • Amsterdam (2008) • Beirut (2009) • Ljubljana (2010). On July 3, 2007, the Selection Committee of UNESCO, including members of the International Publishers Association (IPA), International Booksellers Federation (IBF), International Federation of Library Associations and Institutions (IFLA), and a delegate from UNESCO, officially named Beirut as the World Book Capital - 2009. In particular, the city of Beirut has been chosen for “its implication regarding the cultural diversity, the dialogue and tolerance as well as the variety and the dynamic character of its program”. The Ministry of Culture in Lebanon and its main partner the Municipality of Beirut decided to combine their efforts to ensure the success of this event. An application form was sent by the Ministry of Culture to invite cultural associations, NGOs, civil society and others to conceive cultural projects that fit the objectives of the Beirut World Capital Event.
  • 6. Beirut World Book Capital - 2009 Strategy and Organisational Plan The Managerial Culture of Beirut World Book Capital - 2009, an integral part of the Ministry of Culture Vision This paper fits perfectly within the framework of the advanced vision of the Ministry of Culture, by emphasizing the follow ideas: • Building a national culture gathering and unifying all Lebanese citizens; • Respecting the cultural rights of each citizen; • Encouraging cultural initiatives from the private sector; • Supporting public libraries; • Strengthening popular culture; • Strengthening ties between information and culture; • Strengthening ties between education and culture; • Strengthening ties between tourism and culture. 8
  • 7. Beirut World Book Capital - 2009 Strategy and Organisational Plan Mission Statement This strategy is intended to provide a framework for the cultural, communication and visibility activities related to Beirut World Book Capital Year. • The objectives of Beirut World Book Capital Year are: 1- Strengthening the Book Sector in Lebanon by supporting the various stages of book production and distribution: favouring creativity, encouraging innovation, and raising publishing and printing to higher professional standards, spreading relevant information and strengthening book distribution in the Lebanese market through the network of libraries, and strengthening it abroad mainly by participating in book fairs. Special attention will be paid to books aimed at the young-adult market, which should lead to an eventual expansion of the entire book market. 2- Promoting Reading in designated places, such as schools and public libraries. The purpose 9 is to promote books and their authors, bring books into the home, develop a taste for pleasure reading, and establish the use of libraries as a regular practice. Furthermore, it will involve placing the book within reach of the largest possible audience, favouring book-related activities even in places where books are not normally present, such as public spaces, squares and streets. 3- Adopting a Diversified Approach to Culture which will be achieved by raising awareness of the country’s national heritage and enriching it, by opening up to the world through literary and intellectual events. The activities will enhance the image of Beirut as a venue for exchange and dialogue. They will take place in Arabic but will also be multilingual; they will tap into multiple cultural sources, contribute to various forms of artistic expression, and address themselves to different generations and cross- sections of the population. This strategy is subject to continuous revision and updating on a monthly basis. An updated version of this strategy will be published regularly on the Beirut World Book Capital Year website.
  • 8. Beirut World Book Capital - 2009 Strategy and Organisational Plan Approach Our approach is based on an advanced managerial vision: a supportive Ministry of Culture, acting as a regulatory authority for cultural activities, aiming at motivating all cultural organisations - in brief, aiming at creating a cultural dynamic at the national level. We aim to create a - In this context, breaking with the tradition of the Ministry with regard to the selection of projects, the Ministry of Culture will give exceptional approval to all Beirut World Book Capital Year cultural dynamic at projects and will propose any necessary adjustments so as to fit the national level. best the objectives of the event. - The Ministry of Culture will adopt a partnership approach, seeking as many partners as possible: ministries, embassies, etc. It will ensure the widest possible participation of cultural associations, NGOs, and intellectuals in Beirut World Book Capital Year. Every intellectual is invited to become an advisor to the Ministry of Culture for this event. 10 The World Book Capital City, a programme for Beirut Every intellectual is In the last decade, with the introduction of the concept of local invited to become an development, the trend has been to focus development efforts on cities rather than on countries. advisor to the Based on the positive experience of World Book and Copyright Day, launched in 1996, UNESCO initiated the concept Ministry of Culture of World Book Capital City and nominated Madrid as the first Capital for the Year 2001. Following this successful experience, on for this event. 2 November 2001, the General Conference adopted the 31 C/Resolution 29, establishing the yearly nomination of the Book Capital City. As a result, the event focuses on one city and in 2009, this city will be Beirut. However, from the capital Beirut, World Book Capital Year activities will have an organic effect and will spread to other Lebanese regions.
  • 9. Beirut World Book Capital - 2009 Strategy and Organisational Plan Key Messages The main key messages of this strategy should be aligned with the World Book Capital Event’s strategic planning. As a result, the following taglines are examples that could be used in promotional material: 1 Books are our best friends. This year, Beirut is their capital. 11 2 A Reader. A Writer. An Editor. Beirut’s Triple Identity. 3 Lebanese are spread all over the world. In 2009, the world will come to them.
  • 10. Beirut World Book Capital - 2009 Strategy and Organisational Plan 4 Knowledge. Peace. Companionship. Dreams. All these can be found in a book. All these can be found in Beirut. 5 Offer your children the greatest treasure: 12 Teach them to discover the joy of reading. Other key messages will also be proposed. This event will incorporate the three languages of English, French and Arabic but rather than translate the Key Messages above literally, other Key Messages will be proposed in Arabic and French, which fit better with the cultural specificity of the language’s context.
  • 11. Beirut World Book Capital - 2009 Strategy and Organisational Plan Activities Activities of the Beirut World Book Capital Year The Beirut Promoting The The Beirut World Book The Cultural The Economic Ensuring Beirut World Media World Book Capital Year, Challenge Challenge : Interaction 13 Book Capital Policy Capital Year, a Turning Point Making the Supporting between Year through an Invitation for Sustainable Cultural Face of Culture as a Management the Production for Partnership Cultural Beirut the Viable and of Promotional with Civil Development Predominant Economic Communication Society, the through one in Public Sector Material Private Sector Continuous Life and Embassies Partnership with Ministries Creating a Starting Point: Cooperation Cooperation Making the Setting up a Special Visual The coverage with the Civil with the Ministry The Beirut Management Identiy of Beirut World Society of Education World Book team Book Capital Capital Year Producing Year as a Cooperation the Major Event Beirut Priority of the with the Ministry in Lebanon for Ensuring Proper World Book Ministry of of Information 2009 & 2010 Follow-up Capital Year Culture Cooperation Promotional with the Private Cooperation Visibility of the Material Sector with the Ministry Beirut World Supervising of Tourism Book Capital Publications Ensuring Targety: Year in Public distribution The Beirut Cooperation Administration of Beirut World Book with the Ministry Offices World Book Capital Year as of Interior Informing the a Priority of the Cooperation Ensuring proper Public and Capital Year Lebanese with Lobbying with Increasing Promotional Others Political Transparency Material Media Embassies Authorities
  • 12. Beirut World Book Capital - 2009 Strategy and Organisational Plan I) Promoting Beirut World Book Capital Year through the Production of Promotional Material A) Creating a Special Visual Identity: 1 • Propose a creative logo for Beirut World Book Capital Year. • Create a house style for Beirut World Book Capital Year that defines our design approach for 2 use of all future promotional material. The communication tools and the visibility material related to Beirut World Book Capital should conform with the established house style. Produce 3 a house style guidelines document that explains our design approach. • Produce powerful key messages that support the Beirut World Book Capital Year title in the three languages of Arabic, English and French. B) Producing Beirut World Book Capital Year Promotional Material: • A Website as the main Visibility Tool of the Beirut World Book Capital Year: 4 Develop and launch a Beirut World Book Capital Year website (based on a template content management driven solution). The website is very important to reach an international audience. For example, Bogota, declared World Book Capital for 2007, has developed a 5 14 modern and advanced website. The website of Beirut World Book Capital Year will be in 6 three languages: Arabic, French and English. Make all information produced (digital versions of leaflets and brochures) available on the website. Update the website regularly so as to make it the mirror of the Beirut World Book Capital Year. Adequate hosting of the Beirut World Book Capital Year website should be arranged, so as to guarantee that the website, which is the perfect tool for Beirut and for the book industry, will stay operational after 2010. The hosting can be provided through the Office of State for Administrative Reform. 1 The logo has already been created, by the Advertising Agency Impact BBDO. Annex I presents this logo 2 The communication tools and the visibility material related to Beirut World Book Capital should conform with the established house style 3 This will cover identity, use of color and typography, showing examples of a range of promotional material that explain how our approach should be implemented. 4 Website Terms of Reference : A modern and advanced website will be developed based upon a new original creative concept. Consisting of up to 20 pages, the website will include all required template designs and production. The website will be dynamic and interactive. Animation of the website main page through the Flash Programme will be required. Main site pages/template design and development in HTML, CSS and JavaScript. A database-driven News engine and a database-driven Photo Gallery will be required. One year of Website Hosting as well as training of the Content manager recruited by the Ministry of Culture will also be required. 5 Annex II presents the website of Bogota, World Book Capital for 2007. 6 Annex III presents the Site Map of the Beirut World Book Capital Year website.
  • 13. Beirut World Book Capital - 2009 Strategy and Organisational Plan • Other Promotional Material: • Establish a photo bank for the Beirut World Book Capital Year to be used in all its promotional material. • Produce a series of leaflets about the Beirut World Book Capital Year to be distributed on a mass scale. • Produce a series of corporate brochures about the Beirut World Book Capital Year to be distributed to a more select audience. • Produce a digital, animated presentation about the World Book Capital Event Strategy. • Produce flexible exhibition display material for use at workshops, seminars and events that will be included in the agenda of the Beirut World Book Capital Year. • Produce signage and livery for the Beirut World Book Capital Year (site signs, vehicle livery, window stickers, flags, to be used in central and local government offices). • Produce a communication kit about the World Book Capital Event Strategy (that will include 1 most of the promotional material already produced). • Produce Powerpoint templates especially designed for the Beirut World Book Capital Year, so that all seminar presentations financed by the Beirut World Book Capital Year are produced consistently. • Produce stationery for the Beirut World Book Capital Year that reflects its corporate identity (Letterheads, Business Cards, Compliment slips, Note-pads). 2 • Produce an Infomercial on the Beirut World Book Capital Year. 15 The Promotional material published about Beirut World Book Capital Year (namely the leaflet, the brochure, the website and the digital animated presentation) should be essentially oriented towards partnership. It should be a collective invitation for the creation of a cultural dynamic. All Promotional Material about Beirut World Book Capital Year will adopt its house style. C) Ensuring distribution of Beirut World Book Capital Year Promotional Material: • Prepare a list of places and events where Beirut World Book Capital Year promotional material should be distributed. • Ensure proper distribution and follow-up of usage of promotional material. • Hold meetings with Television Broadcasting Stations in order to broadcast the infomercials produced. 1 Some of this promotional material has already been made by the Advertising Agency Impact BBDO. Annex IV, V and VI present a sample of other promotional material. 2 The Advertising Agency Impact BBDO has started to present a number of proposals for an infomercial to the Ministry of Culture.
  • 14. Beirut World Book Capital - 2009 Strategy and Organisational Plan II) The Media Policy: Starting Point: The coverage of Beirut World Book Capital Year as a Priority of the Ministry of Culture Target: The Beirut World Book Capital Year as a Priority of the Lebanese Media A) Coverage of Beirut World Book Capital Year • Construct a database of media that would be interested in Beirut World Book Capital Year. This database should cover both Lebanese and regional Arabic Media. • Forge partnerships with selected media. Negotiate with The Ministry of Culture media to designate coordinators in each media will give the coverage of responsible for Beirut World Book Capital Year coverage. Beirut World Book • Prepare a media pack (dossier de presse) about Beirut World Book Capital Year to be distributed to journalists. • Organise formal and informal meetings with journalists to Capital Year the priority, inform them about the progress and developments of Beirut World Book Capital Year. with the aim of ensuring 1 • Produce press supplements about Beirut World Book 16 that Beirut World Book Capital Year. Capital Year, in turn, • Establish partnerships with television and radio stations to inform them of Beirut World Book Capital Year topics of interest; define the concept and type of audio-visual becomes the priority of the programmes that these stations could produce. • Ensure media coverage for all the events scheduled during Lebanese Media. Beirut World Book Capital Year. Partnerships with media will be forged with this aim B) Organisation of Press Conferences Three press conferences should be organised in order to inform the Public about Beirut World Book Capital Year. in mind. • Organise a Press conference to be held by the Minister of Culture to announce the strategy of Beirut World Book Capital Year. A published copy of the Strategy should be distributed at this event. 1 Magazine and newspaper supplements.
  • 15. Beirut World Book Capital - 2009 Strategy and Organisational Plan • Organise a Press conference to be held by the Minister of Culture to launch Beirut World Book Capital Year. The above mentioned media pack should be distributed at this event. A billboard campaign announcing the launching of Beirut World Book Capital Year should precede this second press conference. • Organise a press conference to be held by the Minister of Culture to announce the end of Beirut World Book Capital Year. Produce an annual report featuring all the events and publications that took place during Beirut World Book Capital Year. 1 The annual report should be distributed at this event. C) Utilising Existing Institutional Media • Support and develop the Ministry of Culture’s website, in order to ensure harmony and updating of both the Ministry of Culture’s website and that of the Beirut World Book Capital Year. Include additional material related to Beirut World Book Capital Year on the Ministry of Culture’s website (http://www.culture.gov.lb) as well as on the Municipality of Beirut website (http://www.beirut.gov.lb/www.beirut.gov.lb/MCMSAR). • Try to publish material related to the Beirut World Book Capital Year on all Lebanese 2 ministry and public establishment websites as well as on the Municipality of Beirut website. 17 • Identify administrative reports, periodicals, newsletters (produced by syndicates, NGOs, EU projects...) which could be used to promote Beirut World Book Capital Year. Try to reserve regular space (in these reports) for Beirut World Book Capital Year promotion. 1 The annual report should also be distributed to civil society cultural institutions. 2 The List can be accessed through the website “Informs” managed by the Office of the Minister of State for Administrative Reform.
  • 16. Beirut World Book Capital - 2009 Strategy and Organisational Plan III) Beirut World Book Capital Year, an Invitation for Partnership with Civil Society, the Private Sector and Embassies The main partner of the Ministry of Culture in the Beirut World Book Capital Year is the Municipality of Beirut. The Municipality of Beirut participates in all strategic decisions for the organisation of the Beirut World Book Capital Year through the designation of its president as the vice- president of the executive committee chaired by the Minister of Culture. The Ministry of Culture will also seek other partnerships: A) Cooperation with Civil Society 1- Projects received: An application form was sent to invite cultural associations, NGOs, individuals, etc... to conceive cultural projects that fit with the Beirut World Capital Event objectives. Around 100 projects were received. These projects mainly revolved around producing publications, organising workshops, seminars, conferences, book fairs, etc. 18 a- First Traditional Option: • Evaluate projects received. Create a committee to evaluate and accept the projects that will be part of the Beirut World Book Capital Agenda, following a specific set of criteria. b- Second Recommended Innovative Option: Organise a public announcement from the Minister of Culture stating the acceptance of all projects received, in order to encourage cultural initiatives. The authors of projects considered ill-fitting with the Beirut World Book Capital objectives will be invited to adjust their projects. Rather than simply being turned down, these “inappropriate” projects will be adjusted in order to fit the Beirut World Book Capital objectives. This approach enables the Ministry of Culture to act as facilitator and animator rather than evaluator. A mechanism has been defined to ensure a minimum of quality control of the projects. This mechanism is specified in Annex VII. Not all projects will be financed by the Ministry of Culture. An objective selection process will be made, following a specific set of criteria, to determine the projects that will be financed. This means that while all projects will be accepted to form part of the Beirut World Book Capital agenda, only some of them will be directly financed by the Ministry of Culture. The advantage of this approach is to motivate cultural organisations to find their own financial resources and to maximise the number of agenda events, thereby creating a cultural dynamic.
  • 17. Beirut World Book Capital - 2009 Strategy and Organisational Plan Budget adjustments may also be proposed for the projects to be financed by the Ministry of Culture in order to make them fall within a reasonable budget. All projects selected to be financed by the Ministry of Culture will receive maximum 50% of the required budget (i.e. maximum 50% of the final determined budget after any adjustments and not the initially claimed budget). No project will receive more than 50% funding, in order to motivate cultural organisations to act as partners and try to find their own financial resources. This sets the financing policy on the basis of the concept of partnership. A mechanism has been defined to guarantee that all financed projects will be implemented. This mechanism is specified in Annex VIIII. The second recommended option is based on the concept of tailor-made projects. 2- Re-launching of the Invitation for New Projects: 1 • Launch a new invitation for Project Proposals. Produce a new Application Form that explains the objectives of Beirut World Book Capital Year. • Sustain the dynamic of cultural life by opening up project submissions with no specified deadline. 19 1 The project proposals may include : a- Cultural Activities related to Beirut World Book Capital Year: These cultural activities could include theatre, “cafés littéraires”, cultural programmes, cultural projects, festivals related to literature, etc. They could also include special programmes for the occasion, i.e.: “International Francophony Day”, “International Music Day”, “Reading Week”, “International Theatre Day”, etc. b- Conferences, Seminars, Workshops, Book Fairs and Exhibitions related to Beirut World Book Capital Year: Conferences, Seminars, Workshops, Book Fairs and Exhibitions will be divided as follows : • National Conferences, Seminars, Workshops, Book Fairs and Exhibitions; • Regional Conferences, Seminars, Workshops, Book Fairs and Exhibitions; • International Conferences, Seminars, Workshops, Book Fairs and Exhibitions. Sponsoring regional and international Conferences and Seminars related to Beirut World Book Capital Year includes invitations to regional and international delegations (famous writers, publishers, etc.) c- Publications related to Beirut World Book Capital Year: The Ministry of Culture aims to sponsor the publication of various types of books. These types can be classified mainly in the following categories : • Books for Youth • Books about Lebanese Literature, Poetry, Lebanese Writers, poets, etc. • Comic Strips • Luxury Books (Art, Photography, Architecture, Stamps, etc.) • Fairy Tales • Unknown authors • Science Fiction Books • Books on DVDs and CDs, E-Books • Novels • Translated Books (Fees of Translation & Production) • Short Stories • Others (Philosophy, History, Scientific Books, Books on Public Administration, etc.)
  • 18. Beirut World Book Capital - 2009 Strategy and Organisational Plan 3- Invitation to Implement Specific Projects as defined by the Ministry of Culture: • Produce a list of themes that will be of specific interest to the Beirut World Book Capital Year. (These themes may, for example, tackle the production of a book about Beirut as described by great writers, or the organisation of a seminar about copyright, or the production of a book about Beirut’s unknown writers: discovery of new talents, etc.) • Invite cultural organisations and universities to implement these specific projects as defined by the Ministry of Culture. 4- Call for New Ideas: • The Ministry of Culture will call, not only for new projects, but also for new ideas and initiatives related to Beirut World Book Capital Year. These projects are neither events nor publications, and therefore cannot be included in any of the sections above. These projects may include, for example : • Conducting a needs assessment of public libraries; • Making special campaigns for book donations; • Conducting Literary Tours of Beirut, etc. 20 B) Cooperation with the Private Sector • Organise visits to private sector institutions (banks, companies, etc.) to present the World Book Capital Year Strategy (by using the digital presentation) in order to enhance the opportunity for partnerships and fund raising. These visits will be presided over by the Minister of Culture himself. Bookshops and libraries will also be closely associated as partners of Beirut World Book Capital Year. C) Cooperation with Embassies • Draft invitation letters for all embassies to motivate them to host an event for the World Book Capital Year related to the country that they are representing. This letter will be sent accompanied by the communication kit related to the Beirut World Book event. The Minister of Culture will receive the ambassadors personally in order to ensure proper follow-up of invitation letters, in a two-week period designated as “the Embassy weeks” and specially dedicated to this purpose.
  • 19. Beirut World Book Capital - 2009 Strategy and Organisational Plan IV) Beirut World Book Capital Year, a Turning Point to Ensure Sustainable Cultural Development through Continuous Partnership with Ministries If no substantial change occurs in cultural and educational fields after Beirut World Book Capital Year, then the success of the event would have been limited to promotion and marketing. To avoid this, the Ministry of Culture is looking to implement a strategy for sustainable cultural development. A) Cooperation with the Ministry of Information (for sustainable Cultural Development through the Media): Title of the Cooperation Programme: “The reintegration of cultural issues in the Media, and in particular the audiovisual The Ministry of Culture is Media”. striving to implement a • Prepare a high-level meeting between the Minister of Culture, the Minister of Information and the main strategy for sustainable representatives of the media to discuss the reintegration of cultural development. If no cultural issues in the media, and in particular in the 21 audiovisual media, throughout Beirut World Book Capital Year. substantial change occurs in • Draft a Cooperation Programme containing concrete cultural and educational proposals related to the cooperation between the Ministry of Culture and the Ministry of Information for the World fields after Beirut World Book Capital Event. This Cooperation Programme should be made in coordination with a representative from the Book Capital Year, then Ministry of Information. • Submit the Cooperation Programme to the Ministry of the success of the event Information for comments and approval. would have been limited to • Prepare a joint Press Conference held by the Minister of Culture and the Minister of Information to launch the promotion and marketing. Cooperation Programme. Sustainability is our real B) Cooperation with the Ministry of Education and Higher Education (for sustainable Cultural Development through target. Education): Title of the Cooperation Programme: “Communicating beyond the Beirut World Book Capital Year and defining a precise Policy to increase reading among students”.
  • 20. Beirut World Book Capital - 2009 Strategy and Organisational Plan • Draft a Cooperation Programme containing concrete proposals related to cooperation between the Ministry of Culture and the Ministry of Education and Higher Education for Beirut World Book Capital Year. This Cooperation Programme, which will tackle reading in schools and universities, should be made in coordination with a representative from the Ministry of 1 Education and Higher Education. • Submit the Cooperation Programme to the Ministry of Education and Higher Education for comments and approval. • Prepare a joint Press Conference to be held by the Minister of Culture and the Minister of Education and Higher Education to launch the Cooperation Programme. C) Cooperation with the Ministry of Tourism (for Sustainable Cultural Touristic Development): Title of the Cooperation Programme: “Promoting the Concept of Cultural Tourism and in particular Cultural Heritage”. • Draft a Cooperation Programme containing concrete proposals related to cooperation 22 between the Ministry of Culture and the Ministry of Tourism for Beirut World Book Capital Year. This Cooperation Programme should be made in coordination with a representative from the Ministry of Tourism. This Cooperation Programme will include the production of leaflets to promote Beirut city. This promotion should incorporate both touristic and cultural aspects. The cultural element will be about the Beirut World Book Capital Year. All original artwork, copy, and photography, etc that is created while producing such leaflets should be made available so that the Municipality of Beirut and the Ministry of Tourism can also use it in their own promotional material. This Cooperation Programme may also include the production of a city-marketing plan based on its cultural aspect as well as an online advertising campaign for Beirut (through key word search engine registration, links through relevant tourism websites and banner advertising). • Submit the Cooperation Programme to the Ministry of Tourism for comments and approval. • Prepare a joint Press conference to be held by the Minister of Culture and the Minister of Tourism to launch the Cooperation Programme. Cooperation with other Ministries (Ministry of Interior, Ministry of Youth and Sports, Ministry of Environment, etc.), depending on the capacity of the Management Team to handle and implement the number of cooperation programmes, may also be proposed. 1 In this context, a Study will be ordered by the Ministry of Culture of who reads what in Lebanese society. The Ministry of Culture should define, based on the Study of who reads what in Lebanese society, a cultural policy focusing on how to increase reading and the best methods to implement it through the Cooperation Programme with the Ministry of Education and Higher Education.
  • 21. Beirut World Book Capital - 2009 Strategy and Organisational Plan V) The Cultural Challenge: Making the Cultural Face of Beirut the Predominant one in Public Life A) Making Beirut World Book Capital Year the Major Event in Lebanon for 2009 and 2010 by linking it to important Events • Make a list of all important events that will take place We hope to make Beirut between April 2009 and April 2010. World Book Capital Year • Make a series of proposals to link each of these important events to Beirut World Book Capital Year. (For example: the Major Event in the 8th of March is International Women’s Day. This is an important event for which we could issue a Publication Lebanon for 2009 and about Lebanese Women Writers). • Organise high-level meetings and prepare Powerpoint 2010. We hope that for presentations and exhibition displays to promote Beirut once, a cultural event, and World Book Capital Year. not a political one, will be 23 B) Visibility of the Beirut World Book Capital Year in Public Administration Offices and Public Places predominant in Lebanon. • Improve the visibility of Beirut World Book Capital Year in all ministries and public establishment offices, which This is our cultural should give a modern cultural image of Lebanon, through challenge. the production of posters (on paper and on wood). C) Ensuring proper lobbying with the Political Authorities • Organised lobbying of political authorities must take place to ensure Beirut World Book Capital Year is given at least as much priority as political events. Having been dominated by political events for many years, Lebanese public life should emphasize its cultural face through Beirut World Book Capital Year.
  • 22. Beirut World Book Capital - 2009 Strategy and Organisational Plan VI) The Economic Challenge: Supporting Culture as an Economic Viable Sector Development policies are increasingly taking into consideration the economic importance of culture and cultural industries. It thus becomes possible to articulate a cultural policy and an economic policy which serve not only the cultural aims of society but its economic objectives as well. In this context, and in We hope that the Beirut order to support culture as a viable economic sector in Lebanon, there must be a direct generation of revenues from the Beirut World World Book Capital Year Book Capital Year. This explains the need for the following will serve not only the activities : • Support Book Fairs and exhibitions. cultural aims of Beirut but • Produce calendars, postcards and key chains about Lebanese writers, USBs in the form of a book... to be sold its economic objectives as in book shops and other places. Generated revenues will act as a revolving fund for the Beirut World Book Capital well. We would like Year. 24 Culture to become a Viable • Seek partnership with international donors to obtain the technical assistance of an International Cultural Consultant Economic Sector. This is and a National Cultural Consultant, in order to present benchmarking of efficient cultural policies in various our economic challenge. countries and to achieve the objectives related to Supporting Culture as a Viable Economic Sector. • Prepare a study that clearly demonstrates through facts and figures how the Beirut World Book Capital Year created new economic opportunities (through exhibitions, book fairs, direct selling, etc.) and its added economic value. • Produce a publication archiving the experience of Beirut World Book Capital Year as a generator of revenues.
  • 23. Beirut World Book Capital - 2009 Strategy and Organisational Plan VII) Ensuring Interaction between Management and Communication: Efficient Management of the Beirut World Book Capital Year and continuous Information Supply to the Public A) Setting Up a Management Team • Set up a Management Team mandated to implement this Setting up a Management strategy. Find appropriate offices and equipment for the Management Team. Organise regular meetings between Team is the basic step. members of the Management Team to ensure that 1 communication is in line with this strategy. • Create the committees of the Beirut World Book Capital 2 Year and define their working mechanism. • Establish a list of printing establishments, communication agencies, journalists, translators, photographers, graphic designers, proof-readers and editors that can be useful Communication and producing Beirut World Book Capital Year publications 25 and promotional material. continuous Information B) Ensuring Proper Follow-up Supply to the Public should • Define a clear mechanism ensuring that the agenda of the be in line with this Beirut World Book Capital Year Strategy will be thoroughly implemented. strategy. C) Supervising Publications • Supervise all Beirut World Book Capital Year publications and promotional material in order to guarantee its appeal and objectivity, as well as its harmony with the Beirut World Book Capital house style. 1 Annex IX presents, as an example, the Management Team of Amsterdam during Amsterdam’s tenure of World Book Capital. Annex X presents the proposed management team for Beirut World Book capital. 2 Refer to the Section below titled “Management Modalities” for the creation of the Board and committees of Beirut World Book Capital Year and their working mechanism.
  • 24. Beirut World Book Capital - 2009 Strategy and Organisational Plan D) Informing the Public and Increasing Transparency • Produce a monthly newsletter to promote any new Beirut World Book Capital Strategy activities scheduled in the agenda and to ensure media coverage of activities to be held during that month. The newsletter could also contain information about disbursed funds in order to increase transparency. • Establish a well-defined mailing list in order to ensure wide dissemination of the newsletter. 26
  • 25. Beirut World Book Capital - 2009 Strategy and Organisational Plan Communication Tools The communication tools that have been identified through the activities proposed in our strategy are the following: • Website (dynamic & interactive) in three languages • Series of Brochures • Series of Leaflets • Stationery (Letterheads, Business Cards, Compliment slips, Note-pads) • Powerpoint templates and digital, animated presentations • Flexible Exhibition display material • Posters (on paper and on wood) • Signage and livery (site signs, vehicle livery, window stickers, flags, etc.) • Media pack • Annual report of Beirut World Book Capital Year • Sponsored Publications related to Beirut World Book Capital Year (as defined in the strategy) • Infomercials 27 • Television and radio programmes • Communication kit • Monthly newsletter • Press supplements • Calendars, postcards, key chains and USBs in the form of a book, etc. • Billboards.
  • 26. Beirut World Book Capital - 2009 Strategy and Organisational Plan Management Modalities An honorary committee and other committees will be created for the Beirut World Book Capital Year, as well as a Management Team. The honorary committee will contain prestigious personalities involved in the cultural field. Acting as a strategic think tank, the committees will be mainly responsible for commenting on this strategy and approving the Beirut World Book Capital budget as well as ensuring proper follow-up of the project. The General Coordinator of the Beirut World Book Capital Year will act as the main Project Manager. He/she will be the head of the Management Team. He/she will report directly to the Minister of Culture. He/she will also act as the coordinator of the committees. For the structure of the Management Team, refer to Annex X. 28
  • 27. Beirut World Book Capital - 2009 Strategy and Organisational Plan Communication Languages A) Communication Campaigns: Communication campaigns will be carried out in three languages: Arabic, French and English. These three languages will be used in all communication and awareness activities, seminars, as well as in publications (including the production of promotional material). The Ministry of Culture will encourage harmony in the use of the three languages, in order to emphasize Beirut’s multicultural face. Other languages may also be used on occasion, according to the relevant targets of any communication campaigns. B) Cultural Activities: Cultural activities will take place in all languages, to show the multicultural face of Beirut. All embassies will be invited to organise cultural activities in the language of the country they are representing. 29
  • 28. Beirut World Book Capital - 2009 Strategy and Organisational Plan Visibility Guidelines • Minister’s presence: The launching, patronage and inauguration of Beirut World Book Capital Year will be conducted by the Minister of Culture. • All promotional material and visibility tools related to Beirut World Book Capital Year will carry its logo. • All promotional material and visibility tools financed by Beirut World Book Capital Year will carry its logo and a clear sentence stating “Funded by the Ministry of Culture” or by the appropriate donor. • All Workshops, conferences, seminars, exhibitions, etc. related to Beirut World Book Capital Year will carry its logo and should exhibit one of its exhibition displays. • All Workshops, conferences, seminars, exhibitions, etc. financed by Beirut World Book 30 Capital Year will carry its logo and a clear sentence stating “Funded by the Ministry of Culture” or by the appropriate donor. They should also exhibit one of its exhibition displays. • Donor logo: Companies that contribute promotional material (i.e. communication agencies, website development companies, etc.) will only be allowed to put their logo on the material produced if they finance it themselves. The objective is to encourage the private sector to act as citizens enterprises, by financing some promotional material or publications. Any other donor (for example international organisations) will only be allowed to put their logo on produced material if they finance it themselves. • Press conferences related to Beirut World Book Capital Year will always be held by the Minister of Culture. • Interviews related to Beirut World Book Capital Year will be held by the Minister of Culture or the Director General of the Ministry of Culture or by any person to whom they delegate this duty.
  • 29. Beirut World Book Capital - 2009 Strategy and Organisational Plan Timeframe Preparation Phase: The preparation phase for the Beirut World Book Capital Year runs from September 2008 to March 2009. A number of preparatory activities have already been completed by the Ministry of Culture. Operational Phase: The operational phase starts in 23 April 2009 and ends in 23 April 2010. 31
  • 30. Beirut World Book Capital - 2009 Strategy and Organisational Plan SPONSOR Sources and Principles of Funding I) Sources of Funding: A- The first source of funding is the State budget. B- A second source of funding is the Municipality of Beirut. C- A third source of funding is the private sector. 1- The private sector as a Sponsor: However, since the private sector in Lebanon has suffered of late, special funding invitations will be launched by the Minister of Culture. Instead of using the traditional approach, special communication campaigns will be designed for the occasion. a- These communication campaigns will give greater visibility than usual to donors, in order to encourage donations. Title of the Event 32 Supported by …………First name………Name………. b- Communication campaigns with a higher degree of personalisation will be designed for donations in excess of $100,000. These communication campaigns will give optimal visibility to donors. For example: The Cultural Face of Beirut A Fund created by …………First name………Name………. especially for Beirut World Book Capital
  • 31. Beirut World Book Capital - 2009 Strategy and Organisational Plan SPONSOR Another example: Donation of …………First name………Name………. for Culture 2- The private sector will be encouraged not only to act as a sponsor, but also to behave as a direct partner by producing books itself. For example, a communication campaign could be directed towards banks, entitled “Offer Beirut a Book”, in which banks would be invited to produce books about Beirut and to distribute them worldwide. D- A fourth source of funding is foreign embassies. Each embassy will be invited to finance 1 activities promoting books and writers related to their respective country. II) Principles of Funding 33 The Ministry of Culture will abide to the following principles in managing Beirut World Book Capital Year: A- Transparency: A new approach concerning public money will be introduced, through: 1- Publishing all expenses related to Beirut World Book Capital Year in the monthly newsletter, whether these expenses have been covered by private funds or by public funds. 2- Conducting a professional audit (by an audit company) of the Beirut World Book Capital project. B- Equity: No favouritism whatsoever will be allowed in sponsoring Beirut World Book Capital Year activities. We invite cultural organizations, intellectuals and universities to work with us to create a cultural dynamic, and we guarantee that their proposals will all be welcomed and will receive the appropriate support independent of any criteria other than the seriousness of the proposal. C- Partnership: The Ministry of Culture will try to act as a partner more than as a sponsor of cultural activities, inviting cultural organizations to find funds themselves. 1 The Embassy of Spain, for example, has already submitted a programme and explained that its financing would be from the Ministry of Foreign Affairs in Spain. Embassies of other countries will be invited to do the same.
  • 32. Beirut World Book Capital - 2009 Strategy and Organisational Plan Conclusion Beirut will regain its intellectual prestige on regional and international levels once its intellectuals and cultural organisations are motivated. We declare 2009 their year. The Ministry of Culture will be at their service to make this year successful. However, we cannot achieve success alone. Come and work with us. We would like you to be our partner. Together, we can create a difference. Together, we promise you a cultural year that looks like no other year before: Beirut in competition with other cities but also Beirut in competition with its own past. Let us, together, show the world, what the Lebanese can do. Let us show the world that culture is the true face of Beirut. 34
  • 33. Beirut World Book Capital - 2009 Strategy and Organisational Plan Annex I Beirut World Book Capital Year Logo 35
  • 34. Beirut World Book Capital - 2009 Strategy and Organisational Plan Annex II Website of Bogota, World Book Capital for 2007 INICIO l ACERCA DE PROGRAMACIÓN l BOLETINES DE NOTICIAS l CLUB DE LECTORES l MULTIMEDIA l HEMEROTECA l CRÓNICAS DE LA CAPITAL Madrid(2001) - Alejandría(2002) - Nueva Delhi(2003) - Amberes(2004) - Montreal(2005) - Turín(2006) - Bogotá(2007) - Amsterdam(2008) - Beirut(2009) - Liubliana(2010) 36
  • 35. Beirut World Book Capital - 2009 Strategy and Organisational Plan Annex III Website of Beirut World Book Capital for the Year 2009 Site Map Arabic French English Search Submit a Ministry Municipality Calendar Opinions and Project Archives Contact us of Culture of Beirut of Events Suggestions Proposal The Organigram Press Guidelines Event Strategy Ministrer of the Releases 37 Municipality History of Beirut Previous Cultural Download Involved Map of Photo Symbolism of Project Beirut Ministries Beirut Gallery Template Partners & Sponsors Visibility The Material ministry Site Map Links The Executive Committee The Management Team
  • 36. Beirut World Book Capital - 2009 Strategy and Organisational Plan Annex IV 1 A Sample of Promotional Material 38 Bags Airplane 1 The Sample of Promotional Material in Annex II, III & IV is presented by the Advertising Agency Impact BBDO.
  • 37. Beirut World Book Capital - 2009 Strategy and Organisational Plan Annex V A Sample of Promotional Material 39
  • 38. Beirut World Book Capital - 2009 Strategy and Organisational Plan Annex VI A Sample of Promotional Material 40
  • 39. Beirut World Book Capital - 2009 Strategy and Organisational Plan Annex VII Mechanism ensuring a minimum of Quality Control of the Projects 1. Application Form completely filled Some people have presented project ideas without filling out the application form. Others have partially filled in the application form. Filling in the application form in full is the first indicator of quality work. 2. Project Fitting with the three objectives of Beirut World Book Capital Each project should fit with one of the three objectives of Beirut World Book Capital Year. As stated above, the objectives of the Beirut World Book Capital Year are: 1st objective) Strengthening the Book Sector in Lebanon by supporting the various stages of book production and distribution: favouring creativity, encouraging innovation, and raising publishing and printing to higher professional standards, spreading relevant information and strengthening book distribution in the 41 Lebanese market through the network of libraries, and strengthening it abroad mainly by participating in book fairs. 2nd objective) Promoting Reading in designated places, such as schools and public libraries. The purpose is to promote books and their authors, bring books into the home, develop a taste for the pleasure of reading, and establish the use of libraries as a regular practice. Furthermore, it will involve placing the book within reach of the largest possible audience, favouring book-related activities even in places where books are not normally present, such as public spaces, squares and streets. 3rd objective) Adopting a Diversified Approach to Culture achieved by raising awareness of the country’s national heritage and enriching it, by opening up to the world through literary and intellectual events. 3. Flexibility to rectify the Project Objectives When a project proposal does not fit with the project objectives, the applicant should show flexibility in modifying it. The applicant will receive adequate support from the Management Team of Beirut World Book Capital to amend its objectives.
  • 40. Beirut World Book Capital - 2009 Strategy and Organisational Plan 4. Readiness for Transparency, Accountability and Good Governance All applicants must show their readiness for transparency, accountability and good governance by: a. Signing a written agreement with the Management Team of Beirut World Book Capital; b. Accepting (in writing) the present quality annex. c. Accepting (in writing) the annex related to the Mechanism guaranteeing the Implementation of financed Projects (for projects that will be financed by the Ministry of Culture). 5. Budget Coherence For the projects that will be financed by the Ministry of Culture, all activities must fit within a reasonable, rigorous and well-justified budget. 6. Flexibility to rectify the Project Budget 42 When a project proposal does not fit with the project objectives and will be financed by the Ministry of Culture, the applicant should show flexibility in modifying the project’s budget. The applicant will receive adequate support from the Management Team of Beirut World Book Capital to make any necessary amendments to have a reasonable, rigorous and well-justified budget. 7. Cost-Sharing All projects to be financed by the Ministry of Culture must incorporate cost-sharing. Since this cost-sharing may be cash or in-kind contributions, it is considered an indicator of qualitative work. 8. Timeframe Activities listed in project proposals should not impose an unrealistic time limit (as a side note, projects should be implemented before May 2010). A feasible and realistic timeframe is considered an indicator of good planning and thus of qualitative work. 9. Acceptance of the general Project Coordinator and the Project Manager All project applications should be accepted (in writing) first by the general Project Coordinator and secondly by the project manager as a means to guarantee that “inappropriate” subjects are not accepted (an example of an “inappropriate” subject would be a book promoting terrorism). The general Project Coordinator and the Project Manager will thus be held responsible for any qualitative deficiency.
  • 41. Beirut World Book Capital - 2009 Strategy and Organisational Plan Annex VIII Mechanism guaranteeing the Implementation of Financed Projects 1. Signing a Grant Agreement stating the legal responsibility of the grant recipient towards the Management Team of Beirut World Book Capital Year in the Ministry of Culture. 2. First Option: Refunding In this scenario, the grant recipient ensures all payments, accomplishes the cultural activity (publication, organisation of a workshop, etc.) and then asks to be refunded. In order to be refunded, copies of invoices should be presented to the Management Team of Beirut World Book Capital Year in the Ministry of Culture. 3. Second Option: Gradual payments When a grant recipient does not have the financial means to accomplish their cultural activity, the Ministry of 43 Culture can provide the funds for this purpose. However, the Ministry will implement a process of gradual payments. 4. Reporting In cases where the grant recipient chooses the second option, they must submit a monthly Progress Report about their cultural activity to the Management Team of Beirut World Book Capital Year. If the submitted reports are approved, gradual payments will be disbursed. To give a concrete example, a grant recipient who would like to produce a brochure about a certain issue should: First) sign a Grant Agreement stating his/her legal responsibility towards the Management Team of Beirut World Book Capital Year in the Ministry of Culture; Second) prepare and submit to the Management Team of Beirut World Book Capital Year a monthly Progress Report about the brochure that is being prepared; Third) present the text of the brochure as convincing evidence, and then the financial officer of the Management Team can disburse the first payment;
  • 42. Beirut World Book Capital - 2009 Strategy and Organisational Plan Fourth) present the design of the brochure as second convincing evidence annexed to the second monthly Progress Report, and the financial officer of the Management Team will disburse the second payment. Finally) present the printed brochure itself with the invoice and the financial officer of the Management Team will disburse the third payment. 5. Monitoring In addition to reviewing and approving monthly Progress Reports, the Management Team of Beirut World Book Capital Year has the right to engage in other monitoring activities. Monitoring activities may include assessments, periodic implementation meetings, on-site visits, etc. 44 6. Audits The Management Team of Beirut World Book Capital Year reserves the right to request and pay for a professional external audit of the grant recipient’s accounting policies, procedures, transactions and reporting related to the funds received by them from the Ministry of Culture. The Management Team of Beirut World Book Capital Year reserves the right to request and pay for a professional external audit to issue an audit report which will contain a review of, or summary of, expenditures funded by the grant, for a period up to one year after the end-date of the grant. 7. Right of Inspection The Management Team of Beirut World Book Capital Year has the right to conduct inspections, i.e. it has unrestricted access to all financial records, reports and supporting documentation related to the Grant Funds.
  • 43. Beirut World Book Capital - 2009 Strategy and Organisational Plan Annex IX Management Team of Amsterdam, World Book Capital for 2008 45
  • 44. Beirut World Book Capital - 2009 Strategy and Organisational Plan Annex X Proposed Management Team for Beirut World Book Capital Year The proposed Management Team for Beirut World Book capital is composed of the following staff: • General Coordinator (full-time job) Project Management Unit • Coordinator (for Project Management) and Head of Project Management Unit (full-time job) • Assistant Coordinator (for Project Management) (full-time job) • Assistant Coordinator (for Projects P.R.) (full-time job) • Assistant Coordinator (for Quality Control of Projects) (full-time job) Administration and Finance Unit • Finance Officer and Head of Administration Unit (full-time job) • Network Administrator & Webmaster (full-time job) • Five University Graduate Trainees (part-time job) Communication Unit 46 • Head of Communication Unit & Media Executive (full-time job) • Website Content Manager (full-time job) • Newsletter Editor (full-time job) • Journalists (part-time Job) • Legal Advisor (Consultant) (part-time job) Support Staff: • One Secretary (full-time job) • One Operator & Secretary (full-time job) • One Office Boy (full-time job) The Ministry of Culture will also ask international donors to help in providing technical assistance from an International Cultural Consultant and a National Cultural Consultant, in order to achieve the objective related to Supporting Culture as a Viable Economic Sector
  • 45. Beirut World Book Capital - 2009 Strategy and Organisational Plan Structure of the Management Team General Coordinator Legal Advisor (Part-time) Coordinator Head of Communication Head of Administration Head of Project Unit and Media and Finance Unit Management Unit Executive Projects Quality Project Network Newslettter Website 47 P.R. Control Management University Administration Graduate Editor Content & Journalists Assistant Assistant Assistant Webmaster Trainees Manager (Part-time) Coordinator Coordinator Coordinator (Part-time) Support Staff Operator & Secretary Office Boy secretary International Cultural Consultant (Technical Assistance) (Part-Time Job) National Cultural Consultant (Technical Assistance) (Part-Time Job)