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Crafting a social networking plan your audience will adore: A focus on the Montreal Canadiens' largely untapped fan base

by Sports Industry Communications Leader at Freelance on Jun 04, 2011

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Presentation given at the 2011 North American Society for Sport Management conference at the University of Western Ontario in London, ON on Saturday, June 4, 2011....

Presentation given at the 2011 North American Society for Sport Management conference at the University of Western Ontario in London, ON on Saturday, June 4, 2011.

Case study data collected following the 2009-2010 NHL season.

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Crafting a social networking plan your audience will adore: A focus on the Montreal Canadiens' largely untapped fan base Crafting a social networking plan your audience will adore: A focus on the Montreal Canadiens' largely untapped fan base Presentation Transcript