First section describe the term strategyand how it lead naturally to the choiceof research methodology. Methodology is described in secondsection. Third section describe the results offormation of strategies of twoorganization Final section describe some theoreticalconclusion about strategy formulation.
Defining strategy “a pattern in a streamof decision” Intended and realized strategies Completed two studies (volkswagenwerkfrom 1934 to 1974, United states inVietnam from 1950 to 1973)
Strategy formulation be viewed as interplayb/w a dynamic environment andbureaucratic momentum, with leadershipmediating b/w the two forces. Strategy formulation follow some importantpattern in organization, like life cycles anddistinct change continuity cycles withinthese. Intended and realized strategies lead us tothe heart of complex organizationalprocess.
The planning mode Adaptive mode Entrepreneurial mode
The determination of the basic long termgoals and objectives of an enterprise, and the adoption of courses of actionand the allocation of resourcesnecessary for carrying out these goals. Explicit Developed consciously and purposefully Made in advance of the specificdecision in which it applies.
Strategies as intended, as prior guidelinesas well as strategies as evolved, aposteriori consistencies in decisionalbehavior.
Collection of data important decision and action by theorganization. important events and trends in the environment. Inference of strategies and periods ofchange
Intensive analysis of periods of change Theoretical analysis Why do intended strategies differ from realizedones. What is the role of leadership , planning , sharedgoals and bargaining in integrating differentstrategies.
1- BEFORE 1948 FLUX. 2- GLOBAL CHANGE 1948. 3- CONTINUITY 1949 TO 1958. 4- MINOR CHANGE 1959. 5- CONTINUITY 1960 TO 1964. 6- GROPING 1965 TO 1970. 7- GLOBAL CHANGE 1971 TO 1974.
1- GLOBAL CHANGE 1950. 2- CONTINUITY 1950 TO 1953. 3- FLUX 1954,THEN GLOBAL CHANGE. 4- AGAIN CONTINUITY 1955 TO 1961. 5- AGAIN GLOBAL CHANGE IN 1961.
6- INCREMENTAL CHANGE LEADING TOGLOBAL CHANGE 1962 T0 1965. 7- CONTINUITY 1965 T0 1967. 8- GLOBAL CHANGE 1968. 9- 1968 TO 1969:LIMBO,THEN GLOBALCHANGE. 10- CONTINUITY 1970 TO 1973.