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  The Presentation Planning 

WEARE   
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The Ultimate Time-Saving & Message Boosting l
Planning Guide For...
Table of Contents

A A A
‘G’ «'3' A '~
4 mi;  Q

Understanding Your Defining Your Goals & Understanding
Presentation’s Pur...
I2!

Sfep

UnderstandingYour Presentation’s Purpose

The first thing you must do when you are preparing your
presentation ...
Getting clear on the purpose of your presentation is key to
ensuring your presentation hits the nail on the head. 

If you...
Primer Questions Checklist

Understand The Context: 

Why are you giving this presentation? 
Mandatory work assignment?  V...
Presentation Types

"DOCUM ENTARY" STYLE PRESENTATIONS

Text Heavy /  Highly Detailed
Small To Medium Size Audience

To In...
Presentation Purpose

"DOCUMENTARY" STYLE
PRESENTATIONS

g 6

INFORMATIONAL

Communicate Information

 

EDUCATIONAL
Teach...
Defining Your Goals & Key Message

The next step is to define your BIG idea and your goal. 
What is the ultimate objective ...
Presentation Goal Checklist

Identify The Key Message
To Be Presented: 

;  What is the ultimate objective
of your present...
IZI

Steps

UnderstandingYourAudience

You've got to know someone really well if you want a shot at changing their
minds. ...
Audience Analysis Checklist

Know Your Audience: 

Who are they?  How can you make them
feel like you're inside their head...
IZI

Stfepte

Outline Your Content & Choose Your Storyline

Your presentation outline should be more than a table of
conte...
Three Part Storylines

Based on cognitive science.  we know that things that comes in three are easier to process and reca...
The Assertion Evidence Method

When storyboarding your content.  make sure to follow the assertion evidence method.  Simpl...
ContentStnnIure

Ice Breaker

The What

Opemng
E]

The Why

Part I Part2 Part3

Assertion + Support Assertion + Support As...
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"E The Presentation Planning

The Ultimate Time-S
Planning Guide For I
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Improved & Extended Version: The Presentation Planning Checklist by We Are Visual

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The planning stage of your presentation is crucial but too often presenters don’t know where to start and don’t follow a clear process. This planning checklist is a step by step guide to creating a presentation; from defining your outline to building your structure.

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Improved & Extended Version: The Presentation Planning Checklist by We Are Visual

  1. 1. >77 The Presentation Planning WEARE ma‘? r/ ”% The Ultimate Time-Saving & Message Boosting l Planning Guide For More Persuasive Presentations iA ‘ K
  2. 2. Table of Contents A A A ‘G’ «'3' A '~ 4 mi; Q Understanding Your Defining Your Goals & Understanding Presentation’s Purpose Key Message Yeur Audience A: A1 Ag A! in 0utlineYourContent& PlanYour PlanYour 0ptimizeYour Choose Your Storyline Opening Closing Content Feel free to distribute and share this publication with your network. Please be sure to credit the author: Nadine Hanafi, Founder of We Are Visual Copyright f6 2015 by We Are Visual LLC All rights reserved No part of this publication shall be reproduced or sold in whole or in part in any form without the prior written consent of the author All trademarks and registered trademarks appearing in this guide are the property of their respective owners 1101 BricleellAvenue Suite 800 Miami FL 33131 wwwweare visual com ma W2‘ -1
  3. 3. I2! Sfep UnderstandingYour Presentation’s Purpose The first thing you must do when you are preparing your presentation is step away from the computer and fully examine the purpose of your presentation. I mean it. Step away from your desk. Go find yourself a little quiet space somewhere in the conference room or your living room or an outdoor patio. X/ hatever suits your fancy as long as there are no computers in sight. Grab a pencil and a notepad. That's all you will need for now. I will explain why in a second. Most people miss this crucial step and go straight to creating slides. BIG mistake. Here's the thing. Once you get in front of your computer, you go straight into production mode. You start cranking out slides and then proceed to string everything together in a coherent way. You end up with an unstructured and unfocused presentations that looks and feels like a Frankenstein deck built with the remains of others decks and sewn together with weak arguments and half baked transitions. You also end up sharing way too much information or the wrong kind of information and nothing frustrates audiences more than pointless, unfocused data dumps. This reflects poorly on you but most importantly it kills your presentation.
  4. 4. Getting clear on the purpose of your presentation is key to ensuring your presentation hits the nail on the head. If you take the time to understand the context of your presentation, you will have an easier time developing a solid strategy for your message. Yes, I said strategy. Because without a strategy, all you have are random tactics and messages being thrown around in hopes that something will stick. I call it the "Hope Strategy": you throw your presentation together and hope for a positive outcome. This may have gotten you by in the past but you and I both know you can do better. You approach everything you do with intelligence and excellence. It's time you started applying that mindset of excellence to your presentations. How? By changing your approach and purposefully communicating your ideas with the end in mind. To do this, you must think strategically and determine what your underlying message will be, how it will be delivered and what angle you will adopt for maximum persuasive impact. And yes, this applies even to routine business communication. Just because the presentation is not high stakes doesn't mean you are not being evaluated by your peers and leadership on your performance. Too many of your colleagues are taking the easy "good 'nuff" road and that's great news for you. Because by tweaking a few things and learning to present your ideas creatively, you will bring a welcome breath of fresh air that won't go unnoticed. Trust me, honing your communication chops makes you a valuable asset to any organization and gives you an unfair advantage over your peers. It's not a coincidence that C—suite executives also happen to be excellent communicators. Ok, so we've established the need for you to examine the purpose of your presentation, right? Now, to help you with this, I've compiled a list of questions for you to ponder before you get started. Your answers to these questions will form the prism through which you view the rest of this planning process. Every time you have to make a crucial decision about what direction you are going with your message, circle back to these questions. As you think about all these questions, you are starting to prime your mind to think outside the box and adopt a bird's eye view of your presentation. You are no longer lost in the technical minute details of your slides. You are starting with an aerial view of the situation which will allow you to see the distant dots, connect them better and come up with creative insights that will make your approach unique and clever. Got it? Alright, here we go.
  5. 5. Primer Questions Checklist Understand The Context: Why are you giving this presentation? Mandatory work assignment? Voluntary or paid speaking gig? Were you invited to share your expertise at an event? Are you selling something or seeking funding? Was there an "incident" that prompted the need for this presentation? Is this is a high stakes, high profile presentation or routine business communication? What is your motivation for delivering an excellent presentation? Career advancement? Potential sales? Exposure? Reputation? What events preceded this presentation? Where will the document or presentation be delivered? What events are surrounding this presentation? (Relevant to mention or acknowledge in your presentation? ) Does the method or location of this presentation fit with its intended message? What is the best thing that could happen as a result of this presentation? What is the worst thing that could happen if you don't nail it? Define Your Content: Are you providing information? Are you trying to educate? Are you making a call for action? Are you trying to persuade others to change a perspective or firmly held belief? Are you presenting ideas to solve or analyze a problem? Are you inspiring others to embrace change or overcome a hurdle? What is the end goal your presentation is supposed to achieve? Is there a tangible action you want your presentation to trigger? Evaluate Your Credibility: Why are you the one giving this presentation? Why are you competent to speak on the issue or deliver this presentation? Where does your authority comes from? Do you need to supplement your authority by leveraging other people's expertise? (consider inviting an expert live or via teleconference to add weight and credibility to your argument) Do you have any opinions, biases, beliefs, values or assumptions that may skew your message or approach?
  6. 6. Presentation Types "DOCUM ENTARY" STYLE PRESENTATIONS Text Heavy / Highly Detailed Small To Medium Size Audience To Inform Or Educate People Primarily Interactive 93 INFORMATIONAL Communicate Informa tion Proyect Review. Status Report. Annual Report. Quarterly Review Presenter: Managers. Executives. Startup Founders. Marketers. Engineers. Consultants. Financial Advisors Potential Outcomes: Career Advancement. Being Viewed As A Leader In The Organization. Achieving Clarity And Consensus On Corporate Strategies Informational. Factual. Exhaustive Text/ Data Dense Collaborative. Interactive i ED UCATI ONAL Teach Skills & Abilities Instructional Webinar. Live Workshop. Class Lecture. eLearning Materials Presenter: Professors. Professional Speakers. Workshop Instructors. Marketers. Subyect Matter Experts. . Potential Outcomes: Customer Satisfaction. Career Advancement. Additional Speaking Opportunities APPEALING TO THE MIND These presentations are designed to win minds with logical. well-articulated arguments and detailed analysis. You leverage logic primarily but use stories and visuals as accents to add texture. meaning and keep audiences engaged. ‘ NATURE OF CONTENT SLIDE DESIGN DELIVERY STYLE Here's an overview of the wide range of presentation types and formats you can create Your approach to planning your content & designing your slides will depend on what category it falls into "COMMERCIAL" STYLE PRESENTATION Light On Text / Highly Visual Large Audience Or High Stakes Pitch To Persuade Or Align People Primarily One-way @ STRATEGIC Elicit Action Proyect Pitch. Investor Pitch. Sales Pitch. Product Launch. Proyect Proposal Presenter: Business Development Managers. Sales Professionals. Startup Founders. Business Managers. Marketers Potential Outcomes: Proyect Funding. Investor Funding. Gaining New Client/ Partner. Closing The Deal INSPIRATIONAL Change Beliefs & Behaviors Corporate Pep Talk. TED Talk. Keynote. Commencement Address Presenter: Subyect Matter Expert. Professional Speaker. Influential Thought Leader. Corporate Leader. Founder. Manager Potential Outcomes: Inspire 8. Motivate Teams. Spread Ideas That Can Change The World. Gain Exposure. Establish Reputation 8. Credibility Persuasive. Emotional. Experiential Highly Visual Theatrical. One Way with O&A APPEALING TO THE HEART These presentations are designed to persuade by winning hearts first then appealing to logic to support arguments and help the audienceyustify their actions or positions. You connect with people emotionally and use persuasive techniques to communicate your idea.
  7. 7. Presentation Purpose "DOCUMENTARY" STYLE PRESENTATIONS g 6 INFORMATIONAL Communicate Information EDUCATIONAL Teach Skills .8‘. Abilities Project Review. Status Report. Annual Report. Quarterly Review Instructional Webinar. Live Workshop. Class Lecture. eLearning Materials PURPOSE Achieve understanding and/ or consensus through clarity Disseminate information to stakeholders and decision makers Teach skills and impart knowledge to audiences Communicate information effectively Keeping audience engaged through lengthy and data heavy presentation Presenting routine or “boring" information in a fresh 8. interesting way Adding value beyond the simple transfer of information (which could be achieved by simply reading your slides/ outline) GOAL Demonstrate leadership qualities and advance career Gain influence 8. larger audience Impress people with amazing communication skills Getting clear on where you call on the spectrum of presentations will help you better define your purpose and goals "COMMERCIAL" STYLE PRESENTATION @ 9' STRATEGIC INSPIRATIONAL Elicit Action Change Beliefs .8‘. Behaviors Project Pitch. Investor Pitch. Sales Pitch. Product Launch. Project Proposal Corporate Pep Talk. TED Talk. Keynote. Commencement Address PURPOSE Persuade audience to take action, change their actions Persuade audience to adopt new idea, beliefor behavior Sell ideas. producb or services to audience (or solicit donation for a cause) Communicating a lot of information in a short period of time Building a strong 8. structured argument that will yield the desired outcome Capturing and retaining audience attention Delivering a memorable message 8. telling a good story GOAL Make money and/ or change the world Gain exposure and influence Impress people with amazing communication skills
  8. 8. Defining Your Goals & Key Message The next step is to define your BIG idea and your goal. What is the ultimate objective of your presentation? What tangible changes. results or actions do you want your presentation to inspire? If your audience were to remember only one thing from your whole presentation. what should it be? How do you want your presentation to impact the audience? How do you want them to feel? What do you want them to learn or do? As you define the big idea and goals of your presentations. opt for short. descriptive and detailed sentences. As you define your key message. stay away from vague and abstract sentences and go for concrete and specific messages. This also goes for your presentation title. For example: Bad Title: "Operational Business Model Implementation in Global Markets" Good Title: "Adapting Our Products 8. Processes to Local Tastes 8. Business Practices" Your main idea should be short. memorable and easy to repeat. It should be the length of a tweet. Finally be sure that your key message reflects your specific point of view. Instead of being a bland descriptive idea. infuse your perspective into it. For example. instead of saying your presentation is about "sea level rise in Florida". say your presentation will raise awareness about the sea level rise issue and explain what we can do to diffuse the problem.
  9. 9. Presentation Goal Checklist Identify The Key Message To Be Presented: ; What is the ultimate objective of your presentation? T. What tangible changes. results or actions do you want your presentation to inspire? a If your audience were to remember only one thing from your whole presentation. what should it be? 1‘: How do you want your presentation to impact the audience? I_' How do you want them to feel? C What do you want them to learn or do? (Tweetable Goal) See Happen: BEFORE PRESENTATION How your audience thinks. feels. acts. What you want to change. L Infuse Your Point Of View L Create A Short & Memorable Goal Outline The Change/ Shift You Want To AFTER PRESENTATION How you want your audience to think. feel. act. What specific outcomes and actions you want to inspire.
  10. 10. IZI Steps UnderstandingYourAudience You've got to know someone really well if you want a shot at changing their minds. teaching them something new or getting them to do things differently. You have to know how they like to be talked to. what tickles their fancy and what rubs them the wrong way. You have to know how to package your content in a way that will resonate with them and impact them in a powerful way. When an audience feels like you have gotten inside their heads. they are primed to receive your information and are more likely to be influenced by it. An ounce of personalized extra effort is worth a pound of persuasion. Four steps to optimizing and customizing your presentation for your audience: 1. Know your audience 2. Pass the "So What? " Test 3. Anticipate Resistance 4. Practice Empathy The next page includes a detailed checklist for each step.
  11. 11. Audience Analysis Checklist Know Your Audience: Who are they? How can you make them feel like you're inside their heads? For large audiences. get demographics if necessary. For small audiences. get the names of each person attended and do some research about them. What is their culture? Corporate culture. national custom. traditions. etc. What are they expecting of you? What is important to them? What are their goals 8. aspirations? How will they use the information you share with them? How can you personalize your content. approach or design to make the audience feel like you put in extra work for them? How are uniquely positioned to help them? What is their current level of knowledge of your topic? What is their current stand or strongly held opinions about your topic? Pass The “S0 What" Test: Why should your audience care? How will it benefit them? How will it make their life easier or better? What do they stand to gain from listening to you? Anticipate Resistance: Is there a possibility that your audience will disagree with you on some things? Are there any counterarguments you should pre- emptively bring up and dismiss? How can you prepare for the possible devil's advocate in the room? Practice Empathy: Think about things from your audience's point of view If you will be making controversial statements. consider validating your audience's perspective and being sensitive to their beliefs and opinions. Do some introspection and evaluate your attitude. beliefs and opinion. How can you put these aside to establish and build on common ground?
  12. 12. IZI Stfepte Outline Your Content & Choose Your Storyline Your presentation outline should be more than a table of content summary of your content! I cannot stress this enough. Whether you are creating a report style presentation document or giving a talk in front of an audience. your content has to have a strategic structure. By this I mean that you have strategically placed each piece of content in a certain order. When it comes to creating highly persuasive presentations. there is no room for random. unfocused content. You must find the narrative in your content. Your outline should follow a storyline. Persuasive presenters and memorable speakers are the ones who are able to take plain information, tease a story out of it and package it up in a fresh, interesting and memorable way. Your content should be presented in a calculated and intentional sequence. There must be an overarching story tying it all together. This is called strategic storytelling.
  13. 13. Three Part Storylines Based on cognitive science. we know that things that comes in three are easier to process and recall. A three part storyline is optimal if you want to ensure your message is memorable. There are many possible three part structures. Choose the one that best fits your particular situation. or come up with your own. I. Problem I. Past 2. Possibilities 2. Present 3. RecommendedAction Plan 3. Future I. Problem(s) 1. Vision 2. Solution(s) 2. Goals 3. Benefit(s) 3. Call to Action I. Current Problem I. (Bad) Future IfThings Don't Change 2. Existing (Inefficient Solution) 2. How We Can Change Things 3. Your Proposed (Better) Solution 3. (Better) PotentialTomorrow
  14. 14. The Assertion Evidence Method When storyboarding your content. make sure to follow the assertion evidence method. Simply stated. for every statement you make visualize. illustrate. demonstrate or otherwise support your idea. For each main idea you present. share something that will clarify what you're saying or help you drive your point home. Your persuasive support can take many different shapes. CI Assertion + Support Types of Persuasive Support You Can Use: Based on what you know about your audience. choose the support that will have the most persuasive impact on them. Varying the types of support you use makes your presentations more dynamic. less monotone and keeps your audience engaged. . Photos 8. Illustrations Data 8. Statistics Assertion + Support Videos Examples Metaphors 8. Analogies 7 Quotes 8. Testimonials Stories 8. Anecdotes 1 Expert Interviews Props 8. Demos Academic Research Diagrams Assertion + Support
  15. 15. ContentStnnIure Ice Breaker The What Opemng E] The Why Part I Part2 Part3 Assertion + Support Assertion + Support Assertion + Support > T $ Q2 CI Assertion + Support Assertion + Support Assertion + Support Assertion + Support Assertion + Support Assertion + Support Key Message Restated End [3 Main Ideas Recap CallTo Action
  16. 16. /(yr ”h‘3i: i.iu "E The Presentation Planning The Ultimate Time-S Planning Guide For I . —.. avirigd Message Boosting lore Persuasive Presentations Download & PrintThis FREE eBook
  17. 17. IZI Sfep 5 PlanYour Opening Delivering a brilliant presentation starts with your introduction. The first 60 seconds of your talk set the tone for the rest of your presentation. "hose are the precious seconds during which your audience will decide whether to stay tuned for the rest of it or whip out their smartphones and check their newsfeeds. "hat first minute is also the time when you are the most nervous so it is all the more important to plan a powerful introduction that will help you break the ice. feel confident and avoid those nasty public speakingjitters. An exceptional introduction will capture your audience's attention and get them hooked so you can reel them in. Here are three things you must do in your introduction: 1. Prepare a mouth watering headline/ title for your talk so you can whet your audience's appetite before you even start talking 2. Start with an ice breaker 3. Explain what you're about to talk about and why they should care In the next few pages. I offer you a few ice breaker ideas. These opening techniques will help you plan a powerful introduction for your next presentation! You only get one chance to make a first impression. Make it count
  18. 18. I. Share a Quote The number one reason to quote someone in your speech is that it reinforces your ideas and adds weight to your argument. A quote is like a second voice echoing your claims. Quotes are effective for two reasons: 1. "hey offer a concise. memorable phrasing ofan idea. 2. "hey boost your credibility because they imply that the person you are quoting agrees with you. It's like having a free expert witness testifying on your behalf. If you are speaking at a conference. consider quoting an earlier speaker at your event. Try to find a quote that adds humor to your presentation. either due to the content of the quote or the context in which you use it. Also. consider foreign proverbs. There are tons of great quotes and proverbs to be pulled from other cultures and countries. If you are running out of fresh ideas and want to avoid overused. tired or cliche quotes. consider exploring foreign proverbs. Chances are your audience has never heard them so you score major points in exchange for your efforts to be original. For example: “You'll never plow a field by turning it over in your mind. " (Irish Proverb) Or “A man profits more by the sight of an idiot than by the orations of the learned. " (Arabic Proverb) If you are delivering your talk with visuals. display the quote on a slide and consider including a RELEVANT photo of the author of the quote. Success I5 “he abilib bo ° from fEIAU'° %° - ibhoub "a""I§sN9.u°“' enthusiasm-
  19. 19. 2. Share a Significant Eact ora Shocking Statistic This opening technique consists in starting your presentation by sharing a thought-provoking fact or statistic that sparks your audience's curiosity. This can be a great way to jolt your audience into a state of "Really? Tell me more! " This technique works well when the facts or figures you share are not common knowledge but are relevant and help you make a point. For best results. you will want to deliver this statement with a little bit of a punch: a dramatic voice followed by a reflective pause. When you do this you are essentially creating a curiosity gap. Curiosity gap are incredibly powerful attention grabbers. Why? Because the juxtaposition of the known and the unknown fascinates. It creates the desire to know more. George Loewenstein. a behavioral economist at Carnegie Mellon. says: “curiosity is simple: it comes when we feel a gap between what we know and what we want to know — like an itch that we need to scratch". So all you have to do is shine a light on that gap and create an itch that your audience will irresistibly want to scratch.
  20. 20. 3. Share a Story We are storyjunkies. Narratives have this incredible power to win hearts and minds. People naturally crave stories because we crave connection. Sharing a story as an introduction to your presentation instantly establishes a connection between you and your audience and ultimately leads them to take action. Your story should make a point or contain a message that you can tie to your presentation. Here are four things stories can do for your presentation: 1. Create A Connection With Your Audience A neuroeconomics study at Claremont Graduate School found that listening to stories causes our bodies to release cortisol and oxytocin into our blood streams. These are known as the human bonding or empathy chemicals. 2. Increase the Memorability of Your Message When we listen to a story. our left temporal cortex lights up. and notjust for the period immediately following the story. The neural changes persist for several days or longer. This is why great stories are unforgettable. Scientists call this shadow activity. We call it a great way to sear your ideas into your audience's minds. 3. Add Emotional Texture to Your Content Whether it's a cautionary tale. an inspirational story or a funny anecdote. a story can take big ideas. abstract concepts. dry facts and translate them into something we can experience. and feel. 4. Supercharge Your Persuasive Impact Storytelling is a powerful persuasion technique because it gets your message across without you telling the audience how to think or what to do. Your listeners naturally comes to their own conclusions about what needs to be done and take action without being told what to do.
  21. 21. 4. Get the Audience to Imagine a Scenario "| magine all the people. .." as goes the famous John Lennon song. With this technique. you invite your audience to create a mental image or imagine a scenario. Start with "imagine" or "suppose". This is a great way to engage your audience right out of the gate as you get them to play along and use their imaginations. There are 3 ways to use this technique effectively: 1. Ask them to imagine being in someone else's shoes. What would they do? 2. Ask them to imagine a positive outcome or a better tomorrow if we take a certain action 3. Ask them to visualize a metaphor or abstract concept to make it feel more “real" When using this opening. establish eye contact with your audience as you invite them to take ajourney with you. Ask them to visualize the picture you are painting but also invoke concrete sounds and feelings. J E‘ . ‘7/I £7 I 5; In the movie “Up In The Air". Clooney's character gives a great speech using the “imagine" technique to make the point to his audience that their lives are weighing them down. “Imagine for a second that you're carrying a backpack. I want you to feel the straps on your shoulders. Feel them? Now I want you to pack it with all the stuff that you have in your life. You start with the little things. the things on shelves and in drawers. .. Feel the weight as that adds up. Then you start adding the larger stuff: clothes: tabletop appliances: lamps: linens: your TV. The backpack should be getting pretty heavy now and you go bigger: your couch. bed. your kitchen table. .. Now try to walk. It's kind of hard. isn't it? "
  22. 22. 5. Ask a Series of Rhetorical Questions Asking a series of rhetorical questions at the start of your presentation helps you stimulate your audience's mind as they ponder the answers and anticipate your explanation. Asking questions also helps give your talk a more conversational tone and establishes a connection with your audience because they feel like they are taking part in your presentation. Two things to keep in mind when using this opening: 1. Ask open ended questions and avoid questions that evoke yes/ no answers 2. Ask specific and thought- provoking questions In his TED talk. “Start With Why". Simon Sinek starts with a series of rhetorical questions: "How do you explain when things don't go as we assumed? Or better. how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example. why is Apple so innovative? Why is it that they seem to have something different? Why is it that Martin Luther King led the civil rights movement? “ After posing all these questions. Sinek has got the audience on the edge of their seats. pondering answers to these very pertinent questions. He then goes on to explain his theory and answers these questions though his talk.
  23. 23. G. Bringa Prop Sometimes. youjust "gotta see it to believe it". If you're feeling adventurous and up for a little drama (not the reality TV kind, but actual theatrical drama), a fun and memorable way to start your presentation and put your audience under your spell is to literally show them what you are going to talk about. If you do it right. this opening technique will not only capture the audience's attention but it will likely keep them talking about your presentation long after your 20 minutes are up. A few ways to boost the effectiveness of this opening: 1. Build Up Anticipation Talking about the prop before you show it will help you build a sense of anticipation. focus your audience's attention and give the prop even greater impact when it is revealed. 2. Be Creative With Your Props Use your imagination and try to think of unusual props that would be both unexpected and effective. One way is to think about metaphors or analogies for the point you are making and then find an object that will embody/ illustrate the metaphor. Bill Gates & The Mosquitos Bill Gates releasing a bunch of mosquitoes in the auditorium while delivering his TED talk about malaria was brilliant and had the audience buzzing about his talk for weeks (pun intended). When Gates finished his talk. TED curator and host Chris Anderson joked that Gates would now be known for releasing "more bugs" into the world. Steve Jobs and The Manila Envelope In order to convince the audience ofjust how incredibly thin the new MacBook Air was. Steve Jobs simply made his point by showing how the new MacBook could fit into "one of those envelopes we've all seen floating around the office". Genius! Jill Bolte Taylor and The Human Brain Jill Bolte Taylor famously used a real human brain during her TED talk about her stroke and the incredible insights she gained from it. This prop not only gave the audience a very visual and memorable sense of what our brains look like. but it also helped Jill explain the very complex processes ofthe brain to a non—scientific audience.
  24. 24. IZI S6996 PlanYour Closing Your conclusion is notjust your last impression on your audience. The principle of recency tells us that your conclusion is the part of your presentation that your audience will remember the best. You simply cannot waste it on a wobbly "That's it! Thanks for listening". You must putjust as much effort (if not more) into planning your closing as you do your opening. Three things to make sure you do when wrapping up your presentation: 1. 2. Restate your key message and drive your point home Highlight the main ideas you covered and tie them all together to show how they support your main message End with a powerful call to action and a clear action plan You can use any of the ice breakers suggested in this eBook as closing techniques. One SUPER crafty closing technique you can use is the FULL CIRCLE CLOSE. The idea is to open up a curiosity gap at the beginning of your presentation and the close the gap in your conclusion. This not only makes for a memorable closing it also keeps your audience's attention from start to close as they anticipate the conclusion of your presentation. Here are two ways you can apply this technique: 1. You can open by asking a question and stating that you will answer the question by the end of your talk. 2. You can start telling a story at the beginning of your presentations and reveal the ending in your close.
  25. 25. IZI SE99 7 Optimize Your Content In their awesome book. Made To Stick. Chip 8. Dan Heath explain how to make your ideas “sticky". They offer six simple principles to help you boost your ideas and make them clearer and more memorable. These are the SUCCES principles. I recommend reading the entire book but here is a synopsis the principles you can use to optimize your content. When developing the content for your presentation, keep these principles in mind to make sure that your content is not only solid but also engaging, persuasive and memorable. Simplicity D Unexpectedness D Concreteness El Surprise people and stimulate their Use metaphors and concrete curiosity. Violate an expectation or images to explain complex ideas. create a curiosity gap. Dilute your message to its core. Cut out the fluff. If it's not directly supporting your message. nix it. Credibility EA Emotions D Stories D Tell stories that illustrate your idea invoke an emotional response. or put a human face on a statistic. Use quotes and data from reputable Use images and examples that sources to back up your statements.
  26. 26. You're Awesome! You are now armed and ready to tackle any new presentation that comes your way with a plan! I hope you loved this eBook as much as I loved writing it for you! Thank you for your continued support. If you have a sec, I would love to hear what you thought about this eBook and how it has helped you. Tweet me @Naydeene © Quick note! Now that you've crafted awesome content for your presentation. you need some awesome visuals to go with it! In my new book Slide Therapy. I teach you how to design amazing looking slides like a pro. It includes all the hard—won presentation lessons and techniques I've amassed over my five yearjourney as a presentation designer. Download a FREE sample of the book! wt Founder of We Are Visual & Author of Slide Therapy www wearevisual. com THERAPY _ want; now; . sum I , ACTIOUDILE TKMIIIGIET TIMI‘ WILL TIMISRSRH '99! ' ' '4: 'v‘Mflli(EMAi(AFll. iiiiiilufli ‘ 2 If you have any questions or comments, please do not hesitate to contact me! The best way to reach me is through my Twitter (@naydeene). or on Facebook. Even if you just write to say hello. I would love to hear from you! If you would like to reach me privately, you can email me at nadine@wearevisual. com
  27. 27. /(yr ”ht: i.iu "I? The Presentation Planning The Ultimate Iiiiie-S Planning Guide For I . —.. avirigd Ilesszigo Boosting lore Persuasive Presentations Download & PrintThis FREE eBook

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