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A long time ago, when cavemen roamed the earth and humans were not at the top of the food chain, our ability to quickly analyze our surroundings and identify threats was an evolutionary advantage.
Our ancestors were survivors and that’s why we are here.
And it’s our ancestor’s ability to analyze their surroundings and quickly identify patterns and signals that allowed them to survive and thrive. If we were not able to recognize patterns, we would be lunch. Our brains process visual information incredibly efficiently. It’s in our DNA. Our survival depended on it. And now our ability to successfully communicate our ideas depends on it.
And that’s why We Are Visual.
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