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Social Media
• It all started in the 70s by a simple email.
Social media has transformed in many
different ways since. Today we
recognize several networks such as:
Facebook, Twitter, Instagram, Youtube,
Myspace, etc.
• Web sites and other online means of
communication that are used by large
groups of people to share information
and to develop social and professional
contacts: Many businesses are utilizing
social media to generate sales.
• Social media usage increases daily. The
average amount of time spent on social
networks are at least 3 hours a day if not
more.
• Increased sales
• Brand awareness
• More communication
• Less money spent
• Expertise
• Advertisement increase
• Better feedback
• Social Media is becoming more popular
everyday, and especially in the
marketing industry. Adding your business
to the internet can be easier than it
seems.
• Social Media. (n.d.). Dictionary.com
Unabridged. Retrieved June 18, 2013, from
Dictionary.com website:
http://dictionary.reference.com/browse/Soci
al Media
• MarketingCharts staff, “Americans’ Daily
Time Spent Social Networking”
http://www.marketingcharts.com/wp/interact
ive/social-networking-eats-up-3-hours-per-
day-for-the-average-american-user-26049/.
June 18, 2013

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IMKT120-1303A Unit1 IP

  • 2. • It all started in the 70s by a simple email. Social media has transformed in many different ways since. Today we recognize several networks such as: Facebook, Twitter, Instagram, Youtube, Myspace, etc.
  • 3. • Web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts: Many businesses are utilizing social media to generate sales.
  • 4. • Social media usage increases daily. The average amount of time spent on social networks are at least 3 hours a day if not more.
  • 5.
  • 6. • Increased sales • Brand awareness • More communication • Less money spent • Expertise • Advertisement increase • Better feedback
  • 7. • Social Media is becoming more popular everyday, and especially in the marketing industry. Adding your business to the internet can be easier than it seems.
  • 8. • Social Media. (n.d.). Dictionary.com Unabridged. Retrieved June 18, 2013, from Dictionary.com website: http://dictionary.reference.com/browse/Soci al Media • MarketingCharts staff, “Americans’ Daily Time Spent Social Networking” http://www.marketingcharts.com/wp/interact ive/social-networking-eats-up-3-hours-per- day-for-the-average-american-user-26049/. June 18, 2013