Digital Content, Communities & Conversations A forward looking view for engaging your communities October 2008

start setting the scene content communities conversations where to from here conclusion

who

Rob Inskeep

content

communities

conversations

content setting the scene content communities conversations where to from here conclusion

who creates it?

...and how?

what is this content?

content creation

anyone can create

anyone can distribute

are you looking to control

or collaborate?

communities setting the scene content communities conversations where to from here conclusion

!

whose content do I want?

Image Credit: TheSkyewire.com

help me find it

help me receive it

help me rate it

help me spread it

success = understanding

who they are

what they want

where they want it

Photo Credit: jaymce

conversations setting the scene content communities conversations where to from here conclusion

what?

where?

who?

web 1.0

company  consumer shut up and LISTEN

web 1.0 – R.I.P.

web 2.0 ?

company  consumer is there anyone there?

markets are conversations

build trust

Source: Edleman Trust Barometer

build credibility

social media puts consumers in control of the conversation

conclusion setting the scene content communities conversations where to from here conclusion

digital media creation ↑

distribution ↑

digital rights & content protection ↓

↔↕ regionalisation ↕↔

viewership

where to from here? setting the scene content communities conversations where to from here conclusion

digital devices will be connected

individuals have a voice

privacy will decline

information overload & pollution

virtual spaces, friendships

community nomadicity

web 3.0

e: rob@inskeep.net twitter: nz_rob w: http://rob-the.geek.nz

unicast

10Mbps 10Mbps 20Mbps 10Mbps 30Mbps 10Mbps

multicast

10Mbps 10Mbps 10Mbps 10Mbps 10Mbps

getting closer

peer to peer

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