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Way 2 Go: How Smarter Car Drivers Can Lead to Fuller Buses~or~Changing Transportation Habits Through Community-Based Social Marketing

by on Jul 07, 2009

  • 1,381 views

Chrisophia Somerfeldt...

Chrisophia Somerfeldt
Way2Go Transportation Community Educator
Cornell Cooperative Extension, Tompkins County

How Smarter Car Drivers Can Lead to Fuller Buses ~ or ~ Changing Transportation Habits Through Community-Based Social Marketing

Transportation alternatives to the 'single occupancy vehicle' make eminent sense ~ but how do we help ordinary people change ingrained transportation habits? A veteran community educator offers some answers, some questions, and an overview of 'Way2Go,' a new "one-stop shopping" community education program designed to promote transportation sustainability and equity.

Consider the role of all-mode transportation education. Explore the vital connection between public transportation, walking, bicycling, ridesharing, carsharing and more. Learn about Community-Based Social Marketing, and how it goes beyond traditional marketing in changing transportation behavoir. Lastly ~ can teaching people with cars how to save on gas, (for example,) really lead to more bus riders? We think so. See Why.

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Way 2 Go: How Smarter Car Drivers Can Lead to Fuller Buses~or~Changing Transportation Habits Through Community-Based Social Marketing Way 2 Go: How Smarter Car Drivers Can Lead to Fuller Buses~or~Changing Transportation Habits Through Community-Based Social Marketing Presentation Transcript