Sylvia Harris, World Usability Day 2010 in NYC
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Sylvia Harris, World Usability Day 2010 in NYC

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Sylvia Harris, World Usability Day 2010 in NYC Sylvia Harris, World Usability Day 2010 in NYC Presentation Transcript

  • Sylvia Harris
  • Sylvia Harris& CompanyResearch, Insights andDesigns for Public ServiceCommunications
  • Searching forDesign ActivismModels
  • 1960’sCivic Rights
  • 1970’sCivic Action
  • 1980’sParticipatoryDesign andUsability
  • 1990’sYale Class Action
  • U.S. CensusAssignment:Figure out how to reversedeclining response to theCensus through design
  • U.S. CensusResponse:Yale students designedalternate forms withclear typography
  • U.S. CensusHired:Two Twelve + me + studentsto explore user-centereddesign process that includedprototyping and testing
  • 2000’sDesign forDemocracy
  • 2010Public Design LabSylvia HarrisDavid GibsonAnn HarakawaChelsea MauldinCarla Hall
  • Citizenship + Design
  • GovernmentCommunicationsThe first brand mark wascitizen-designed.Where does it come fromtoday?Who should design it?
  • Government Communications Can be Inspiring But too often it is…of
American
Design

  • Bureaucratic
  • OverlyComplicated
  • Over Designed
  • Just PlainConfusing
  • Poorly Maintained
  • Unfriendly
  • Traditional
  • We live in two worlds
  • Question + Dream + Design
  • Why can’t governmentcommunications bemore like my iPhone?
  • I can do a better jobdesigning governmentcommunications.
  • What if the solutionsto our greatest problemsweren’t waiting to beconceived, but justwaiting to be found? - Jeff Howe
  • Models for DesignEngagement
  • Crowd Sourcing
  • Virtual Pitching
  • Crowd SourcedVirtual Pitching
  • Thank You