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Your Personal Brand

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This presentation addresses some of the fundamentals of developing and maintaining your personal brand with the use of social media tools. Presented to Eastlake DECA Founding 54 on December 22, 2009.

This presentation addresses some of the fundamentals of developing and maintaining your personal brand with the use of social media tools. Presented to Eastlake DECA Founding 54 on December 22, 2009.

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Your Personal Brand Your Personal Brand Presentation Transcript

  • Your Personal Brand
    Managing Your Online Identity
    With Your Future In Mind
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    Good Morning Tweeple!
  • Your Personal Brand
    Managing Your Online Identity
    With Your Future In Mind
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    How will you use the Social Media Revolution
  • Why is personal branding so important?
    Will you be one of the 1.3%
    "18% of working college graduates report that their employer expects some form of self-marketing online as part of their job."Digital Footprints, Pew Internet & American Life Project
    "22% of managers screen their staff using social networks and 10% of admissions officers verify potential students using social networks."Careerbuilder.com & Kaplan
    "There are 1.5 million graduating college students for 2009 and employers are only hiring 1.3% more of them. Differentiation by branding is imperative for success."Hartford Courant & WSJ 
  • Why is personal branding so important?
    45% of companies conduct background checks on social networks. Careerbuilder 2009
    Hiring is down 7% for the 2010 graduating class. NACE, September 2009
    63% of job-hunting college grads aren’t cleaning up their social network profiles CollegeGrad.com, September 2009
    Proud of what you did last weekend?
  • Why is personal branding so important?
    71% of college admissions officers receive friend requests from applicants. Kaplan, September 2009
    Employers receiving 49 graduate applications for each vacancy. Association of Graduate Recruiters, July 2009
    59% of college grads send out 30 or more resumes as part of their job search . CollegeGrad.com, May 2009
    Are you making the numbers work for you?
  • Brand...
    What is it? Definition?
    “A brand is a collection of perceptions in the mind of the consumer.”
  • Personal Brand...
    What is it? Definition?
    A personal brand is how people perceive you.
    It’s the way they describe you to friends.
    It’s the way they differentiate you from someone else.
    It’s the things they remember about you when you aren’t around.
  • Personal Brand...
    What is it? Definition?
    A personal brand is how people perceive you.
    It’s the way they describe you to friends.
    It’s the way they differentiate you from someone else.
    It’s the things they remember about you when you aren’t around.
  • Personal Brand...
    What is it? Definition?
    A personal brand is how people perceiveyou.
    It’s the way they describeyou to friends.
    It’s the way they differentiateyou from someone else.
    It’s the things they remember about you when you aren’t around.
  • Personal brand...
    Packaging Matters
    How’s Yours?
    How do you want to be…
    Perceived?
    Described?
    Differentiated?
    Remembered?
  • Your brand framework cycle
  • The power of one...
    You are one person.
    You have one life.
    You have one personality.
    You have one set of values.
    You have one future.
    You have one brand.
    Offline and online are one.
    Bring your one (whole) self to all you do.
    How brand aligned are you ?
  • “He who has a why to live can bear almost any how.”
    Friedrich Nietzsche
    Your “why” is your purpose
    What are you good at?
    What do you care about?
    Where is your passion?
    What motivates and excites you?
    Student Branding TV
  • “Mystery is in the history?:
    but not
    so much
    anymore.
    It’s all out there waiting to be discovered.
  • The Permatail Impact.
    You can run but you can’t hide
    We all have a personal brand whether we know (or like) it or not.
    Search is both powerful and scary -- the good, the bad and the dumb will show up (and stay) on the web.
    Search doesn't have a half life, it has not only a long tail, but a permatail.
  • Housekeeper wanted... Craig’s List
  • Housekeeper wanted... Craig’s List
    MySpace Page
    A picture of the applicant, drinking beer from a funnel.
    Under hobbies, the first entry was, "binge drinking."
  • Housekeeper wanted... Craig’s List
    MySpace Page
    A picture of the applicant, drinking beer from a funnel.
    Under hobbies, the first entry was, "binge drinking."
    Personal Blog
    "I am applying for some menial jobs that are below me, and I'm annoyed by it. I'll certainly quit the minute I sell a few paintings."
  • Housekeeper wanted... Craig’s List
    MySpace Page
    A picture of the applicant, drinking beer from a funnel.
    Under hobbies, the first entry was, "binge drinking."
    Personal Blog
    Local Police
    "I am applying for some menial jobs that are below me, and I'm annoyed by it. I'll certainly quit the minute I sell a few paintings."
    Only six matches. The sixth (from P.D.) indicated that the applicant had been arrested for shoplifting two years earlier.
  • What you do and say matters.
  • Social media building blocks
    Line them up to maximize power
    “Defining your personal brand and developing a solid foundation is critical to the successful use of social media tools as career building assets.”– NW_Mktg_Guy
  • Social media building blocks
    “The single most important first impression you make is with the 3600 to 5000 pixels you get for your tiny photograph” – Seth Godin
    • Your photo is your best choice. The real you.
    • Use a white or neutral background.
    • Make sense of any detail you add to your avatar.
    • If you aren’t a super model, don’t pretend to be one.
    • Communicate openessand enthusiasm.
    • Be consistent. Use the same avatar everywhere.
    • Don’t try too hard to stand out.
  • Social media building blocks
    “Social media resumes are important for attracting hiring managers directly to you, without having to submit your resume, blindly, to them.” – Dan Schawbel
    • Start with a website , blog, or both.
    • Your URL is key. (i.e. yourname.com or yourname.net)
    • Decide on the appropriate style and design
    • Enhance your resume with multimedia
    • Integrate your social network profiles
    • Make your resume shareable
    • Examples: Dan SchawbelKatharine HansenBryan PersonChris Penn
  • Social media building blocks
    “Whether you know it or not, your profile, your feed, the groups you belong to, the events you attend and the friends you share say everything about you.” – Brian Solis
    • Know your audience
    • Set your privacy settings
    • Fill out your profile completely… and accurately!
    • Import contacts and grow your network
    • Update your status
    • Join or start an event in your area
    • Feed your social networks.
  • Social media building blocks
    Linked in is a powerful tool for college students seeking internships and jobs…  the way that you conduct yourself has far-reaching implications as you start your career.— Daniel Klamm
    • Brand your profile. Have a unique URL
    • Be flawless: Correct spelling, grammar, & complete.
    • Develop your network
    • Position yourself as a leader: Start group or event.
    • Leverage and link. Share your connections.
    • Remember your avatar: Clean and professional.
    • Stay current and don’t lie…. EVER!
  • Social media building blocks
    “It’s like getting all dressed up and going to a party… Just being on Twitter isn’t enough. You have to participate. Join the conversation. Create conversation.” – Jennifer Horowitz
    • Claim your Twitter handle.
    • Synchronize your avatars.
    • Decide how you want to brand yourself.
    • Become an expert, enthusiast, or resource.
    • Establish a Twitter marketing plan.
    • Tweet useful information.
    • Answer questions. Share relevant links.
  • Let’s make it real!
    Hootsuite
    Linked In – Rod Brooks
    Facebook – Rod Brooks
    Twitter – Rod Brooks
    You Tube – Rod Brooks
    Linked In - Founding 54
    Facebook - Founding 54
    What would you like to check out?
  • Thank you.
    Let’s get connected!
    Twitter - @NW_Mktg_Guy
    Blog – ww.pemconorthwest.com
    Facebook – Rod Brooks
    Linked in – Rod Brooks
    e-mail – rod.brooks@comcast.net