SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Word of Mouth Marketing: Blending online and offline approches.

by Chief Marketing Officer at PEMCO Insurance on Feb 26, 2010

  • 1,904 views

How PEMCO activated its distinctive brand strategy and marketing campaign in the “real world” — the communities where people of the Northwest live, work, learn and play. After harnessing local ...

How PEMCO activated its distinctive brand strategy and marketing campaign in the “real world” — the communities where people of the Northwest live, work, learn and play. After harnessing local enthusiasm as a challenger brand in a market dominated by national players, and using an unorthodox approach to garner consumer insights, the PEMCO team created a plan for engaging with consumers in a traditional time-tested way: face-to-face.

Statistics

Views

Total Views
1,904
Views on SlideShare
1,892
Embed Views
12

Actions

Likes
1
Downloads
46
Comments
1

3 Embeds 12

http://www.slideshare.net 7
http://www.linkedin.com 3
http://www.lmodules.com 2

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

Post Comment
Edit your comment

Word of Mouth Marketing: Blending online and offline approches. Word of Mouth Marketing: Blending online and offline approches. Presentation Transcript