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Newcastle Chamber of Commerce
 

Newcastle Chamber of Commerce

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    Newcastle Chamber of Commerce Newcastle Chamber of Commerce Presentation Transcript

    • Newcastle Chamber • Integrity • Responsibility • Courage
    • Newcastle Chamber • Integrity • Responsibility • Courage
    • PEMCO Mutual Insurance Company • Customer centric • Relationship led • Values based • Hyper-local • Challenger brand • Integrity • Responsibility • Courage
    • Newcastle Chamber • Integrity • Responsibility • Courage
    • Newcastle Chamber • Integrity • Responsibility • Courage
    • “I will spend more timeworking ON my business than IN my business”
    • Newcastle Chamber • Integrity • Responsibility • Courage
    • “I will spend more timeasking questions than Ispend giving answers”
    • decisions every business and marketer can• Integrity (and should) make!• Responsibility• Courage
    • 1. Decide to listen2. Decide to be affected3. Decide to respond • Integrity • Responsibility4. Decide to be engaged • Courage
    • Newcastle Chamber • Integrity • Responsibility • Courage
    • “I will focus more onknowing my customers and less on mycustomers knowing me”
    • Newcastle Chamber “Show me that you know me in ways that • Integrity others • Responsibility • Courage don’t”
    • Newcastle Chamber
    • Newcastle Chamber • Integrity • Responsibility • Courage
    • “I will convert routine interactions toremarkable touchpointsthroughout my business”
    • Routine or Remarkable? Touchpoint: the point of contact, especially when products or services come • Integrity into contact with a customer • Responsibility • Courage
    • Routine or Remarkable? • Integrity • Responsibility • Courage
    • Routine or Remarkable? • Integrity • Responsibility • Courage
    • Routine or Remarkable? • Integrity • Responsibility • Courage
    • Routine or Remarkable? • Integrity • Responsibility • Courage Tuned Pale Ale
    • Word of mouth is the most powerful form of marketing there is!source | “Digital Marketer Report, Experian – 2011
    • US consumers have at least one daily brand-related discussion… face-to-face – 93% voice-to-voice – 45% Online – 22%source | Keller Fay & Yahoo! study (June 2010)
    • Remember the basics… Know your Talkers… Give them something to talk about… • Integrity • Responsibility • Courage Make it easy to share.
    • And remember… • Integrity • Responsibility • Courage
    • Thanks for “Listening” – Questions? PEMCO Insurance: V.P. and CMO WOMMA: Board of Directors ----------- Follow Rod on Twitter: @NW_Mktg_Guy source | Nielsen study (August 2010)