0
Rod Brooks
VP & CMO
PEMCO Mutual Insurance

Seattle, Washington

Past Chairman &
Current Board Member
WOMMA
Word of Mouth ...
Rod Brooks

Twitter
Hashtag

#GMSC14

@NW_Mktg_Guy

source | Nielsen study (August 2010)
What do you see?

source | Nielsen study (August 2010)
What do you see now?

source | Nielsen study (August 2010)
www.RodBrooks.com

source | Nielsen study (August 2010)
• Integrity
• Responsibility
• Courage
Today’s Objectives:

Why: Seven reasons
How: Four decisions
What: One action
• Integrity
• Responsibility
• Courage
“If you don’t
know your why,
your how and
your what don’t
matter!”
- Simon Sinek
Seven Reasons
Stories Matter!
• Integrity
• Responsibility
• Courage
Impression

1
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Differentiation

2
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Connection

3
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Relevance

4
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Inspiration

5
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Activation

6
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Freedom

7
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
Four Decisions
We Can Make
• Integrity
• Responsibility
• Courage
Not guilty!
1. Decide to listen
• Integrity
• Responsibility
• Courage
2. Decide to be affected
• Integrity
• Responsibility
• Courage
3. Decide to respond
• Integrity
• Responsibility
• Courage
• Integrity
• Responsibility
• Courage

4. Decide to be engaged
1.
2.
3.
4.

Decide to listen
Decide to be affected
Decide to respond
Decide to be engaged
• Integrity
• Responsibility
• ...
One Action
You Can Take
• Integrity
• Responsibility
• Courage
Tell stories

• Integrity
• Responsibility
• Courage
Fascinate
fas·ci·nat·ing
captivating:
inspiring a
great interest
or attraction
• Integrity
• Responsibility
• Courage
Smile!

• Integrity
• Responsibility
• Courage

“If you see
someone
without a
smile, give
them yours!”
- Stanley O. McNaug...
• Integrity
• Responsibility
• Courage
• Integrity
• Responsibility
• Courage
Rod Brooks
VP & CMO
PEMCO Mutual Insurance

Seattle, Washington

Past Chairman &
Current Board Member
WOMMA
Word of Mouth ...
Good morning snohomish county 2014 preso pdf
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Good morning snohomish county 2014 preso pdf

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It all starts with a story! Today's most trusted marketing isn't delivered as you might expect. Today's best marketing are the stories that are shared between friends and neighbors. What are your stories? Who tells them on your behalf? Let's examine "why" stories really matter.

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Transcript of "Good morning snohomish county 2014 preso pdf"

  1. 1. Rod Brooks VP & CMO PEMCO Mutual Insurance Seattle, Washington Past Chairman & Current Board Member WOMMA Word of Mouth Marketing Assn source | Nielsen study (August 2010)
  2. 2. Rod Brooks Twitter Hashtag #GMSC14 @NW_Mktg_Guy source | Nielsen study (August 2010)
  3. 3. What do you see? source | Nielsen study (August 2010)
  4. 4. What do you see now? source | Nielsen study (August 2010)
  5. 5. www.RodBrooks.com source | Nielsen study (August 2010)
  6. 6. • Integrity • Responsibility • Courage
  7. 7. Today’s Objectives: Why: Seven reasons How: Four decisions What: One action
  8. 8. • Integrity • Responsibility • Courage
  9. 9. “If you don’t know your why, your how and your what don’t matter!” - Simon Sinek
  10. 10. Seven Reasons Stories Matter! • Integrity • Responsibility • Courage
  11. 11. Impression 1 source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
  12. 12. Differentiation 2 source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
  13. 13. Connection 3 source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
  14. 14. Relevance 4 source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
  15. 15. Inspiration 5 source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
  16. 16. Activation 6 source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
  17. 17. Freedom 7 source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)
  18. 18. Four Decisions We Can Make • Integrity • Responsibility • Courage
  19. 19. Not guilty!
  20. 20. 1. Decide to listen • Integrity • Responsibility • Courage
  21. 21. 2. Decide to be affected • Integrity • Responsibility • Courage
  22. 22. 3. Decide to respond • Integrity • Responsibility • Courage
  23. 23. • Integrity • Responsibility • Courage 4. Decide to be engaged
  24. 24. 1. 2. 3. 4. Decide to listen Decide to be affected Decide to respond Decide to be engaged • Integrity • Responsibility • Courage
  25. 25. One Action You Can Take • Integrity • Responsibility • Courage
  26. 26. Tell stories • Integrity • Responsibility • Courage
  27. 27. Fascinate fas·ci·nat·ing captivating: inspiring a great interest or attraction • Integrity • Responsibility • Courage
  28. 28. Smile! • Integrity • Responsibility • Courage “If you see someone without a smile, give them yours!” - Stanley O. McNaughton Former PEMCO C.E.O.
  29. 29. • Integrity • Responsibility • Courage
  30. 30. • Integrity • Responsibility • Courage
  31. 31. Rod Brooks VP & CMO PEMCO Mutual Insurance Seattle, Washington Past Chairman & Current Board Member WOMMA Word of Mouth Marketing Assn source | Nielsen study (August 2010)
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