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A Challenger Brands Winning Game Plan

by Chief Marketing Officer at PEMCO Insurance on Mar 11, 2011

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How a regional challenger brand in the uninteresting insurance business has been repositioned into one of the Northwest's most talked about brands. PEMCO's Playbook.

How a regional challenger brand in the uninteresting insurance business has been repositioned into one of the Northwest's most talked about brands. PEMCO's Playbook.

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  • NW_Mktg_Guy Rod Brooks, Chief Marketing Officer at PEMCO Insurance This deck was prepared for a keynote presentation at Market Mix 2011 in Seattle on March 9, 2011. Market Mix is a cooperation between PSAMA and SDMA. Rod Brooks is the CMO of PEMCO Insurance and the Board President of the Word Of Mouth Marketing Association. 3 years ago
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A Challenger Brands Winning Game Plan A Challenger Brands Winning Game Plan Presentation Transcript