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  • CEO PerspectiveTIMING: 3 minutesPURPOSE: Establish credibility—explain that Microsoft faces challenges in our own industry every day and we use our own products and technologies to adapt to rapid change and increased competition.PRESENTER GUIDANCE: The point of the Microsoft story is to demonstrate that we relate to the process of change and uncertainty, same as our customers. In going through the history of the company, be factual but humble about Microsoft’s achievements and candid about the current competitive environment where we have to prove our continued value in a changing world.KEY POINTS:Leadership is about adapting to change. As CEO, your biggest challenge is recognizing and acting on new challenges before competitors can overtake you.Microsoft understands – our market has changed profoundly, and we’ve had to change with it.Today we’re going to discuss how technology is driving and shaping change, and how Microsoft can empower your organization and your people to master those forces.SCRIPT:At Microsoft we talk to a lot of CEOs. And when we ask them to tell us what keeps them up at night, we frequently hear some variation of this:“I’m worried that some competitor will come out of nowhere with a product that completely transforms our market. I’m not worried about what I know; I’m worried about what I don’t know.”Uncertainty and change. We’re right there with you. We’ve been through the cycles of a fast-moving industry for the past three decades. We’ve seen a world where you had to convince people why they needed a PC because computers were big industrial equipment, not personal electronics, and we helped create a new consumer market with software that everyone could learn and use.We saw a world where businesses were skeptical of trusting their critical data and processes to “personal” computers, but eventually we became a trusted partner of the CIO and a leader in enterprise computing.We saw a world where there was a PC on every desktop, and most of them ran Windows.Now we might be back to the world where people need to be convinced about PCs again – not because they don’t want computers, but because computing power now resides in somany different devices, from smartphones and tablets to TVs and videogame platforms. We’ve seen the IT landscape shift from mainframes to client-server to the Web to the era of continuous cloud services. And we’ve had to shift strategies and evolve at every point.Change comes, whether you want it or not, and you have to adapt or someone else will eat your lunch. Well, our competitors are in our kitchen, and we’re in theirs. We are fighting them with everything we’ve got…. because we understand that past performance and “heritage” don’t buy you anything in today’s environment. The only way to stay ahead of change is to keep innovating, keep connecting with your customers, and keep listening.Fortunately, Microsoft is in a unique position because of what we do and what we make. Our technology not only drives change, it helps you manage change. It empowers people to do more at work, and it helps your businesses capitalize on an empowered workforce.It keeps people informed and connected, and lets your business connect better with informed customers.Our own technology helps us compete in an uncertain world. And it can help you compete.That’s what we’d like to talk to you about today.

Transcript

  • 1. NWOW: What’s in a name? TRUST TIME & PLACE AUTONOMY SELF FULFILLMENT PRODUCTIVITY COLLABORATION OUTPUT DRIVENWatch the video !www.slim-werken.be - www.mieux-travailler.be
  • 2. Open innovation philosophy
  • 3. Learn and share around 3 clustersLEADERSHIP‘WHY NWOW?’RULES OF ENGAGEMENT‘IN WHAT FRAMEWORK’USER EXPERIENCE‘HOW TO IMPLEMENT’ Share best practices Create culture of trust and accountability Prove the business case for NWOW Federal: adapt labor law Regional: economic incentives Internal company policies Legal/fiscal aspects Technology Change management Job & workplace design
  • 4. Happy Birthday ! Succesful partnerships with Vlerick, Mobiliteitsweek, Partnership, AWT, Creative Wallonia,Mediaplanet, CXO Magazine More than 10 speaker opportunities @ third party NWOW events Radiocampaign public channels (now also online) Smart locator app 3 interactive NWOW workshops (Antwerp, Namur, Brussels) 94 NWOW ambassadors 10 shared NWOW cases, 511 Twitter followers, 756 Facebook likesNWOW Coalition Year 1
  • 5. 1970 1980 1990 2000 2010 TodayEra of Continuous CloudServices and Multiple Devices.A PC on every deskand in every home!… is about adapting to rapid change
  • 6. NWOW 1.5 - TeleworkingNWOW 2.0 – Virtual collaborationNWOW 3.0 – Virtual teams
  • 7. Rich set of integrated services accessed through an email or phone number on any device