Web analytics tools

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  • Web analytics tools

    1. 1. Web Analytics Tools<br />
    2. 2. Agenda<br />Web Analytics <br />3<br />Comparison of Tools<br />2<br />Features<br />1<br />Type of Tools<br />
    3. 3. Types of Web Analytics Tools<br />
    4. 4. Visual Display of the Tools<br />
    5. 5. Omniture<br /><ul><li>Social Media Analytics
    6. 6. Video Analytics
    7. 7. Web 2.0 Effectiveness
    8. 8. Crucial to fast and flexible data analysis
    9. 9. Mobile Analytics and Mobile Reporting
    10. 10. Allow visualize and understand the flow of traffic through site</li></li></ul><li>Webtrends<br /><ul><li>Up-to-the Minute Website Analytics
    11. 11. Get flexible reporting, unlimited dashboards
    12. 12. Mobile Analytics
    13. 13. Social Media Analytics
    14. 14. Filter traffic by IP Address</li></li></ul><li>Google Analytics<br /><ul><li>Advertising ROI
    15. 15. Cross Channel and Multimedia Tracking
    16. 16. Sharing and Communicating
    17. 17. Data Visualization
    18. 18. Google Integration and Reliability</li></li></ul><li>Clickstream / Pathing – On a Scale<br />Visitor coming from “Previous” and going to “Next” Page<br />Cumulative Click Paths<br />Page-wise Clickstream<br />Omniture Sitecatalyst<br />Webtrends<br />GoogleAnalytics<br />
    19. 19. What Products do Customers Use?<br />Source: www.digitalvinci.com<br />Data Classification<br />Free tools<br /><ul><li>Google Analytics – 94%
    20. 20. Yahoo Analytics – 11%</li></ul>Paid tools<br /><ul><li>Omniture - 28%
    21. 21. Webtrends – 17%</li></li></ul><li>Thank you<br />NVISH UK OFFICE <br />NVISH USA OFFICE <br />NVISH INDIA OFFICE <br />81 Oxford St. London W1D2EU,<br />United KingdomPhone : (+44)-207-993-4843<br />5201, Great America Pkwy, Suite 320 Santa Clara, CA 95054Phone : (+1)-408-730-2615<br />DLF Info CityFirst Floor, Tower EChandigarh Technology Park,Chandigarh 160101Phone: (+91)-172-433-7702<br />Website: www.nvish.com │ E-Mail: info@nvish.com│ Fax : (+1)-866-583-9527 <br />

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