1. The Future of
Mobile Commerce

2. Agenda
 Mobile Commerce
 Evolution Of Mobile Payments
 Mobile Commerce: Beyond eCommerce
 Mobile Payments Gateway Integration
 Mobile Business Applications
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3. Mobile Commerce
Mobile commerce (m-commerce) is the buying and selling of goods and services
through wireless handheld devices such as Smartphones and Tablets.
It includes the following features:
 Creates opportunity to deliver new services to
existing customers and to attract new customers
 Allows direct access to information on the go
 Can be done via the Internet, private
communication lines, smart cards, etc.
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4. Why Mobile Commerce?
Online retailers stepped-up their mobile commerce promotions resulting in a
significant increase in mobile traffic and mobile sales.
In 2013 more people will use mobile phones than PCs to get online.
Gartner Research
According to research projections, mobile commerce will cross $30 billion by 2016,
growing at a 40% compound rate, in US alone.
Forrester Research
Globally, consumers are likely to spend $119 billion by 2015 through their mobile
phones, which will account for 8% of all e-commerce activity.
ABI Research
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5. Evolution Of Mobile Payments
Mobile payments are playing a vital role in increasing the market share of mobile commerce in
ecommerce market.
 Mobile payments will reach $90 billion in 2017. Forrester Research, U.S.
 48% compound annual growth rate (CAGR) from $12.8 billion spent in 2012. Forrester
Research, U.S.
 Sales through Smartphones will grow, reaching $13.44 billion in 2013 and $24.32
billion by 2016. eMarketer
 28% of Smartphone owners use the device for buying products online.
 Shoppers made purchases worth $25 billion in 2012 using their Smartphones
and tablets. eMarketer
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6. Mobile Commerce: Beyond e-commerce
Mobile commerce has gone beyond e-commerce in a lot of ways:
 Interaction to a wider audience in a more personalized way
 Opportunity to connect information with objects in a more direct way
 Massive global adoption
 Potential to bridge the digital divide
 Allow organizations and individuals to reach out to one another more easily
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7. Mobile Payment Gateway Integration
M-commerce sites will be complete only by integrating a reliable payment gateway to
process credit cards, e-checks, and other payment modes. Payment processing for all major
mobile platforms like iOS, Android, BlackBerry.
Benefits of Payment Gateway Integration:
 Flexible service
 Cost effective solution for money transaction
 Real time payment
 Secured over internet
 Easy installation
 Quick processing of transaction
 Instant information processing
 Online payment receipt
 Complete transaction history
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8. Mobile Business Applications
Mobile owners can easily track their order by mobile and also avail full service
of discount coupons through following major apps.
Extended packaging Consumers access additional information about products &
services through their mobile phones
Mobile coupons Mobile phones are used both to capture and redeem
coupons and discounts
Mobile phones are used to check whether or not a
Authentication
product is genuine
Mobile phones are used to re-order products with orders
Re-ordering sent to the supplier in a standard format
Consumers in supermarkets use their mobile phone to scan
Mobile self-scanning
products as they do their shopping
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9. LET’S CONNECT….
OFFICE LOCATIONS DEVELOPMENT CENTERS
HEADQUARTERS SALES OFFICE CENTER I CENTER II
5201, Great America Pkwy, 81 Oxford St. London DLF Info City Quark City SEZ,
Suite 320 W1D2EU, First Floor, Tower E, IT Park A-40, Phase VIII,
Santa Clara CA 95054 United Kingdom Chandigarh 160101 Mohali - 160071
Phone : (+1)-408-730-2615 Phone : (+44)-207-993-4843 India India
Phone: (+91)-172-433-7709 Phone: (+91)-172-400-8500
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