Search engine marketing

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An insight on search engone marketing

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Search engine marketing

  1. 1. Search Engine Marketing<br />An Enterprise Web Solutions Company<br />
  2. 2. Agenda<br /><ul><li> SEM
  3. 3. Advantages
  4. 4. Trends
  5. 5. Types of Searches
  6. 6. Benefits</li></li></ul><li>SEM<br />Search Engine Marketing is a form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion. <br />
  7. 7. Advantages<br />SEM<br />SEO<br />PPC<br /><ul><li> Great long term ROI
  8. 8. High ceiling and volume
  9. 9. More exposure and awareness
  10. 10. Quick Setup
  11. 11. Highly Measurable
  12. 12. Less Development Resources Needed</li></li></ul><li>Trends<br />Cross Channel Optimization<br />Social Media Optimization<br />Onsite Optimization<br />Personalized Search<br />Going Mobile<br />
  13. 13. Trends<br />Companies spent more than five times on PPC as compared to SEO in 2010<br />
  14. 14. Types of searches<br />
  15. 15. Benefits<br />Measurable<br />Cost effective<br />Highly targeted<br />Increase the conversion rate of the online presence<br />Pay per click can increase brand and Corporate awareness<br />
  16. 16. Thank You<br />

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