Mobile commerce
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Mobile commerce

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    Mobile commerce Mobile commerce Presentation Transcript

    • Mobile commerce
    • Agenda  Mobile commerce  Benefits  Limitations  Success factorsNVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 2
    • Mobile commerce Mobile commerce (m-commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular phones and personal digital assistants.  Creates opportunity to deliver new services to existing customers and to attract new ones  Allows direct access to information while on the move  Can be done via the Internet, private communication lines, smart cards, etc.NVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 3
    • Why mobile commerce? During 2011 Christmas, online retailers stepped-up their mobile commerce promotions resulting in a significant increase in mobile traffic and mobile sales. As reported by IBM, of all the traffic to online retail sites on Christmas Day, 18.3% came from mobile devices, which is about 10% higher than last year. According to research projections, mobile commerce will cross $30 billion by 2016, growing at a 40% compound rate, in U.S. alone. Globally, consumers are likely to spend $119 billion by 2015 through their mobile phones, which will account for 8% of all e-commerce activity, according to ABI Research.NVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 4
    • Benefits of mobile commerce Ubiquity Convenience Accessibility BENEFITS Personalization Localization SecurityNVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 5
    • Mobile commerce: Beyond e-commerce Mobile commerce has gone beyond e-commerce in a lot of ways:  Interaction to a wider audience in a more personalised way  Opportunity to connect information with objects in a more direct way  Massive adoption globally  Potential to bridge the digital divide  Allow organisations and individuals to reach out to one another more easilyNVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 6
    • Limitations • Small size of mobile devices Usability • Limited storage capacity Problem • Screen size of a mobile device is very limited • Limits the viewing capacity of the user Screens Size • Memory & Processing power Technology • Speed, Cost & Accessibility ConstraintsNVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 7
    • Success factors • Understanding how this technology fits with the Innovative Business Models existing business models or provokes new ones • Global platform where service providers can launch Consumer Adoption their services to mobile devices based on a system that is trusted by consumers • Availability of certain technologies like high quality Technology Availability information display, high speed, etc are vital to the success of m-commerce • Interoperable systems are essential to mass Interoperable Systems adoption of mobile commerceNVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 8
    • Future of mobile commerce Following are the key factors to be addressed in order to accelerate mobile commerce growth: Optimizing sites Consumer trust & education Accessibility to secure payment infrastructure Readiness of service providers to adopt m- commerce Availability of 3G enabled mobile phones With the increasing acceptance globally, it won’t be long before mobile commerce becomes as big as e-commerceNVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 9
    • NVISH USA OFFICE NVISH UK OFFICE NVISH INDIA OFFICE5201, Great America Pkwy, 81 Oxford St. London DLF Info CitySuite 320 W1D2EU, First Floor, Tower ESanta Clara, CA 95054 United Kingdom Chandigarh Technology Park,Phone : (+1)-805-712-3704 Phone : (+44)-207-993-4843 Chandigarh 160101 Phone: (+91)-172-433-7700 Website: www.nvish.com │ E-Mail: info@nvish.com │ Fax : (+1)-866-583-9527